EA Canada, known for its work on the Fight Night series, will be behind EA Sports' new licensed UFC game. It's provisionally known as EA Sports UFC.
A new 'Fighting Team' has also been created at EA because of the UFC licence acquisition. Fight Night Round 3 and Fight Night Champion gameplay design lead Brian Hayes has taken up the role of creative director. He's very excited:
For me personally, the UFC is something that I grew up with. I remember watching the first UFC events when I was a teenager and it's amazing to see how they have evolved and flourished. Ultimately, we're huge fans, we think we have a great team and we are really excited to be taking on this new challenge. We look forward to bringing the UFC video game experience to new heights.
Presumably it's going to be quite a while before EA Sports UFC is released — apparently most of the team didn't even know about the UFC deal until it was announced at E3 in June.