Top Spin 4 has landed and made quite an impact, but had it arrived with this advertising campaign from 2K its reception might have been very different.
The advert puts a Move controller into the hands of tennis star Serena Williams, wearing an outfit that can only be described as "not regulation tennis whites". It appears the advert formed part of an advertising campaign that was never intended to see the light of day, according to a 2K rep who spoke to Joystiq:
As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title's final marketing campaign and its distribution was unauthorised.
You can read our Top Spin 4 review to find out how the Move controls in this game worked out.
Comments 4
This would make that game sell more then call of duty lol
Agree, sex sells so why not air it. It will sell like hot cakes I say.
Too bad the move controls suck, b/c that is an awesome commercial
haha, that's ridiculous.
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