As energy bills skyrocket and grocery prices soar, we greeted today’s PS5 price increase news with a shrug: of course it’s gone up. The reality is that everything is getting more expensive, from essentials like fruit and vegetables to luxuries like your Netflix subscription – why would video games be exempt? While we won’t be getting our violins out for a billion dollar corporation, the reality is that Sony is feeling the pinch like everyone else.
To be fair, we probably should have seen it coming sooner when Meta massively increased the price of its Quest 2 headset. At the time, we looked upon the “unprecedented” announcement positively: we felt it put PSVR2 in a good place. Now we’re wondering just how much Sony is going to charge for its next-gen headset: its cutting-edge hardware features were already looking costly, but currently we’re worried they may be through the roof.
As we’ve already written, weak currencies in relation to the dollar are undoubtedly affecting the Japanese company. But with Xbox and Nintendo yet to make any adjustments to the pricing of their products, the firm is fast establishing itself as an expensive alternative. We’ve already seen Sony push for $69.99/£69.99 games, which has dominated the discussion around releases like The Last of Us: Part I and Returnal – and now we’re seeing it increase console prices as well.
Looking at the firm’s latest financial report, for the quarter ending 30th June, the PlayStation division did see a 37 per cent decline in profits year-over-year. But it’s hard to feel too much sympathy for the manufacturer when it still generated $4.5 billion in sales and $397.3 million in profit. Many will quite rightly feel that, regardless of any “adverse currency trends”, the company could shoulder the costs a little longer – rather than pass them straight on to the consumer.
Analysts are already predicting that the price hike will have a negligible impact on the PS5’s sales potential, and we tend to agree. While the stock situation is slowly stabilising, the reality is that the system is still somewhat difficult to find – in fact, we’d argue that had Sony flogged the format at a higher price from the outset, it’d still have moved an identical number of units to date. That’s a sobering outlook.
Our view is that if Sony is going to pitch itself as the premium option, then it needs to start acting like it. There’s no question the PS5 is a great console that’s already amassed a compelling library, but many fans have been left frustrated by the firm’s reluctance to reveal a meaningful roadmap of first-party releases – or, if we’re honest, much of note at all since last September. We don’t even know if there’ll be a PlayStation Showcase this year yet!
Ultimately, the price increase may be a sign of the times, but there’s still an onus the platform holder to justify it. Irrespective of the world’s precarious economic position, there’s been an intangible scruffiness to the way PlayStation has presented itself these past few years. The best place to play will need to be more than a mere marketing slogan if it’s also to be the most expensive place to play.
What do you make of the PS5 price hike? Do you think Sony is just being greedy, or is the change understandable given the current economic situation? Do you think the company needs to work harder to justify the costs, or will the system sell out regardless? Spend that little extra in the comments section below.
Pure and simple greed. Prices are rising because production costs are rising, but profit margins are staying the same. These fat pigs in charge of corporations like Sony, Microsoft, energy companies etc will be laughing all the way to the bank while people struggle.
Unless Nintendo and Microsoft increase their prices Sony is in a realm all on their own.
Greed is greed.
At the end of the day many large companies, some even bigger then Sony have raised prices so it was naive to think they wouldn't.
At least now Sony are offering a way for people to keep playing a variety of games on a cheaper basis through Plus Extra.
Also people should go and read up what actual business experts like Daniel Ahmad or Zuby Tech say instead of the usual "Sony greed and evil" rhetoric that's become too much the norm in these comments.
Exclusively Reasuringly Expensive 🤪
@AdamNovice yes, where would gaming be without Sony's innovative gaming subscription service to offer gaming at a budget price.
"the PS5 is a great console that’s already amassed a compelling library"
Really hasn't, has it. The PS4 has amassed a compelling library but I think 5 or 6 games for the lardy 5 doesn't really constitute a library.
I purchased an original Playstation in 1997 and have bought every subsequent console a maximum of 1 year after its initial launch.
The 5 has nothing to offer over an SSD Pro bar a few frame rate upgrades and the price hike is just unjustifiable.
Team Green is looking more and more like my next destination and I never thought I'd find myself saying that.
'While we won’t be getting our violins out for a billion dollar corporation, the reality is that Sony is feeling the pinch like everyone else.' sounds like you have got the violins out they made record profits during the pandemic when everyone was in lockdown & have spent billions acquiring bungie to increase their live service output they cut manufacturing costs when they started producing the CFI-1100 model & now it will cost more than the launch model
***** Jim Ryan's greedy ass. I will never again buy a Sony console. They have gotten outta control and are a disgrace to gaming.
@pip_muzz Don't know what your getting at. All I'm saying is that PlayStation now offers a way to play games cheaper if people can't afford to buy individual games, which is a fact.
@nessisonnet profit margins staying the same isn't how businesses work. Profit margins have to be going up for the big wigs to be happy. There's probably not many, if any, product that hasn't gone up due to inflation, as that's how inflation works. Saying that, I don't support it and won't buy a ps5 until prices drop. Also, MS could really capitalize on this by keeping the series at current price, drop cost of gamepass for new users for 6 months, advertise they have the cheaper and more powerful, although not by much but it IS still more powerful, and itd be a slam dunk for them. Rub that salt in the wound so to speak.
The truth is that Sony should position themselves as the more premium option because, let’s face it, all MS bring to the table is a cheap subscription and Bethesda. For me, Sony is about inovative experiences you can’t have on any other console, exemplified best in PSVR2, the first true next gen platform unhindered by last gen.
Let them be more expensive. Some people may consider that tone deaf in these times, but consoles are an unnecessary, luxury item. If you were going to pay £450 for one, you can’t plead poverty.
The thing is: do they really really have to explain the price increase?
We take so many things for granted nowadays. This is a private company: you either buy their products or services, or you don't. But we cannot demand an explanation for every single decision they make.
@sanderson72 You mean the console that hasn't had a single exclusive this year? Lol
Truly a shame that Sony continues to bring back there former shadow of the PS3 days. Does anyone else remember the quote from
Ken Kuturagi, “we want the consumer to think of themselves, I will work more hours to buy one.”
To be fair, Nintendo have been overcharging for the switch since day one, so we only have their customers to thank for this.
This doesnt effect me yet, but if the ps5s start conking out, shortly after warranty expiration, THEN Sony can do one!
It's absolutely absurd to be defending this decision at all. It's mythological. Price setting is a choice and if you really dig into it the cost of goods as far as production goes it has not increased as much as we have been told especially when it comes to things like Electronics. These idiots have seen record profits over the last two years. Yet now some industries are seeing post pandemic slowdown, like gaming, because people actually leave there homes again, and hence these shills are finding any means necessary to chase pandemic profits and keep the endless growth model alive and their shareholders happy for each new fiscal year.
The truth is when the human population was at its lowest during the covid-19 pandemic these greedy disgusting corporate pigs saw an opportunity to justify increasing prices and artificially creating demand; they are all just keeping it going so they have to keep coming up with nonsense reasoning to raise prices even though the pandemics essentially over when it comes to shut Downs.
Inflation is also a completely arbitrary metric it is literally nonsense,.... Like much of what the public is told regarding economics and our system.... it's literally just a reason for the machine to continue to increase prices because it's all based on an endless growth model in a world where resources are not endless and they know it will all come crashing down soon. So they are riding it until the wheels fall off at the expense of people, biodiversity, and the planet as a whole.
It's greed, and the need to control the population through debt enslavement because the entire societal system is merely a corporation, and we are nothing but stock to be bled dry. End of story.
Removed - offensive remarks
@Loftimus Yes, at least at my wal mart here in the states, the Wii u was full price until the last day they were on the shelves. Like, drop the price, who's paying full price for this when the switch was already out? I don't get. To make as much money as possible, sure, but if that means dropping the price to get those sales, so be it. What are you gonna do with ALL these Wii u you didn't sale?
Sony exists to make as much money for it's shareholders as possible. It isn't a public service.
With the state of supply and demand during the pandemic, they could have launched the console with a price a $700 and they would have sold just as many units. But....they didn't.
If the executives didn't increase prices and simply allowed profits to fall as costs increased they would all lose their jobs. Especially in a market where costs for everything else is increasing.
The PS5 is a luxury item to begin with. Nobody needs one.
Isn't the PS5 and Series X already expensive for many families before the small price rise anyway. This small price rise can be sorted by simply not getting that new game that you was planning on getting straight away with your new PS5, just wait a little till this new game is on sales or wait for it when you can afford it the following month, yes waiting for a game is annoying but it's a small price to pay for so many more years of new games to come. Or if you was planning on getting 3 new PS games with your new PS5, you can now only get 2 new games instead of 3 new games. Or when you get your new PS5 go to the PS store deals and find that game that you've been dieing to play for ages but never got round to it but now it's 3.99 or 7.99 in a PS store deal sales. Or get a cheap monthly PS plus sub that's a fraction of the price of a new game. Let's not forget Astos Playroom is free with every PS5 and Sony could have easily charged us 40 or 50 for it instead. While it might seem I'm defending this price rise I can assure you I am not in anyway defending it, just making what I believe are some very valid points
@get2sammyb Brilliant article. Basically summed up my thoughts but worded much more eloquently than i'd manage in the comments.
Also let's have some perspective, people are worried about paying for bills and food but yet a small increase to the PS5's price is worse? Gaming are luxury items not essentials. Of course you lot will never listen because it's easier to hate Jim Ryan or whoever is the hate figure of the day.
Also don't bother replying in the hope of me replying back because I'm fed up of the dross that these comment sections have turned into of late.
@sanderson72 this is precisely why i haven't made the move to ps5 yet. I'm still happily playing ps4/3/2 games and will continue until the first price drop. The ps5 library isn't quite there for me yet. When Spiderman 2 and Wolverine make an appearance, i may give it some thought
Is it surprising? No, not really. As the article has said, everything is going up and gaming obviously isn't immune from increased production costs etc.
Still galling however to see hundreds of millions, even in to the billions, of profit being made across various sectors/industries and the little man is the one to bear the burden.
But let's not get too political.
Their delcine in sales surely comes as no surprise what with lockdowns/restrictions easing across the world, that was an artificial bump and you would hope people at the top are smart enough to realise that. Is it a good enough reason to bump the price? I'd say not, surely it's more of a correction. But then that's not gonna fly with the shareholders.
I'm also on the fence as to whether there is justification in terms of the product itself. See, the price rise doesn't effect me, I got mines day 1 and whislt I do enjoy my PS5, I'd hardly say it's a compelling offer at this moment.
Most of the big games have spanned the generational divide. The ones that have been PS5 exclusive, well the ones I have played, I'd hardly say would be enough to sell me on the console alone. Don't get me wrong, I enjoyed them but I still think Astro is the best exclusive I have played and that was a tech demo effectively.
As the article says also, bar Spiderman and Wolverine, do we have anything major on the horizon that will draw in the punters? Exclusives I mean, first party.
But then it's a luxury purchase, not essential like electricity, food or petrol, so really, whilst it's not great, in the grand scheme of things there are far bigger issues in society at the minute (yeah I know, it's a gaming site, but still...)
Who cares. It was needed.
Until Microsoft and/or Nintendo raise the cost of their systems too Sony will and should be looked at as the most greediest money hungry anti-consumer of the big three.
@thefourfoldroot1 @AdamNovice Usually when I'm late to the comments I'm happy to see the likes of you two already here speaking the facts. (Not to disparage anyone else's points of course, I just happen to agree with the points these two make.)
@get2sammyb Fair article too, btw. Personally I'm hoping one of the reasons that they've done this is so they can keep PSVR2 prices a little bit lower, but I guess we'll see how that goes.
It’s 30 quid, Jesus Christ it’s not an extra 100. Also, it’s business and thank the lord a lot of you on here don’t run one 😂
I understand why the hike happened. And I agree that, in the long run, this won't have much of an affect on sales. But, I am severely puzzled to see the defenders of an undeniable anti-consumer move.
Man, I love all this defending for Sony. They can do no wrong. Let's raise the prices even further; another £200 or so, I can pay it, it's not MY problem. **** all those peasants who can't afford it. Gaming is a luxury right?
I mean, I get being passionate about something especially gaming when most of us are enthusiastic hobbyists and the "filthy casuals" are intruding. But you guys are really fine with throwing more money at something for absolutely no benefit to anyone, including yourself. Mind throwing some money my way guys? If not, then stop insisting ***** like this is fine. You rich ***** are the reason companies keep getting away with this *****.
Sony haven't had any money from me directly in over a year now, outside of Elden Ring. I'm not surprised their profits are falling.
I'll probably borrow God of War from a friend and won't buy anything new until Resi 4 remake next year. I can't put my finger on one particular reason why, but all these little things and a weird arrogant attitude have completely turned me off wanting to give them any more money. This is from a fairly big spender in the grand scheme of things. I wonder if others feel the same.
This price hike doesn't directly affect me, as I already have a PS5, but it certainly adds to the mounting bad feelings I have towards Sony.
I also wonder if it was really worth stubbornly chasing that extra £10 for their games when customers like me have gone from spending £40-50 a month to £60 in year.
Don’t want to be that guy but gaming is a luxury, if the price rises then the prices rises.
Ultimately a decision has to be made on whether this hobby is affordable for you.
Not like you haven’t been able to get a PS5 for the last 6 months if you really wanted one. Plenty of avenues to do so but no doubt everyone will disagree.
Same people complaining will buy the iPhone 14 for £1500 day 1.
Regardless of if they have a legit reason or not it's literally the worst optics you could ask for when the other two (at least for now) are keeping prices the same. I didn't have an issue with the $70 games because they came out of the gate with that sort of pricing. The fact this happened almost 2 years into the new generation is what has people upset. This has never happened before in the industry to my knowledge so it's understandable why people are so annoyed by this.
The price is the price, w/ the high demand and low stock they can basically charge what they want.
But it does look bad that pretty much every region EXCEPT the US got the hike, meaning of Sony can keep the same price in the US then they probably can keep the same price elsewhere if they wanted to. Also, the price increase is effective immediately, except in Japan which has 3 weeks notice. So they don't need the money for another 3 weeks I guess?
And unless MS and Nintendo follow suit, which Sony may know even if we don't, they just look like the bad guys, plain and simple. Facebook already are the bad guys so the Quest price hike means little, their company motto isn't: For the gamers.
So we'll complain and Sony will make more money. That is the times we are living in, the class war is over, the Proletariat lost and the Bourgeoisie won. Game over man, game over.
The sad part about some of the comments defending a poor, helpless, bullied and lonely multi-billion dollar corporation is that they are doing it for free out of their own time 🤷
All of a sudden that lawsuit Sony received a few days ago is looking pretty good about now, the lawyers must be smiling uncontrollably from this new development.
This is bad reporting. Earlier this year Sony announced that the PS5 which was initially sold at a loss had become profitable. Their costs have decreased since launch, not increased. They're price gouging and lying about inflation and you're carrying water for that lie.
Yes everything is getting expensive its the times we live on. I hope people still try to enjoy themselves.have fun playas.hopefully everything turn out to be ok for everyone.word up son
@RBRTMNZ But the price of components is going up, and the strength of the currencies is declining. I couldn't possibly say whether Sony is turning a profit or not, but things have remained static since they made that statement, so I could certainly see how circumstances have changed.
@KundaliniRising333 That's the best and most thoughtful take I've seen on this matter.
Some would still like to believe that large multinational corporations make decisions based on what's best for the consumer and not what's best for the shareholders. Fact is, businesses operate on a need to always increase profits - as you say, a model of infinite growth in a world of finite resources. It's a pipe dream, and it's unsustainable, but it makes the rich richer for now, and they call the shots.
It's not about fairness or worldwide equity or whatever else - unless those things affect profit margins.
I'm not saying anyone should or shouldn't be mad at Sony for this decision. But no one should be surprised.
@playstation1995 Hope you lot in the US stay safe too. Looks like you won’t be as badly hit as Europe at least. Word up son
@sanderson72 If you think the PS5 doesn't have a compelling library prepare for disappointment when you switch to team green lol.
its genuinely amazing how little people understand economics.
@MS7000 To be fair, most of the people who are debating that this move is understandable are not saying that they are happy to pay more, and speaking for myself I am absolutely not rich (although I did buy a 4 draw euromillions ticket the other week and the final draw is tomorrow night...)
The point being made is that there's a bigger picture with a lot of factors contributing to this decision. Prices are going up everywhere for everything. I'm surprised Sony didn't do this sooner to be honest.
If they did this because they are simply arrogant, greedy out of touch Sony, they would have launched the console for 600.00 euro and not waited until we were all broke to do it.
These are the times we live in, unfortunately. We either pay the same amount and get less than before, or pay more to keep getting the same. It sucks.
(And as someone pointed out to me on this site earlier today, MS increased the price of XBOX in India already last month and very few people outside of that country seemed to care at the time.)
It's bad PR, obviously, but, barring that, nothing has changed fundamentally in terms of the level of demand for the console, and stock woes remain, so it's not like this will lead to lower sales or anything.
Nintendo and Microsoft don't really have that leeway atm. Microsoft is trying to increase their market share of the home console sector globally, which is still lopsided in Sony's favor, and Nintendo won't be making any controversial moves that'll disturb the steady sales of their five-year-old hybrid.
Have not made the transition to this generation of modern consoles and it looks like I will not be doing it for a very long time, and you know what, that is no issue. I have a great library and backlog of both PS3 and PS4 games to still play, and a very nice gaming laptop to take advantage of when I want to play on GOG and Steam.
I am sure me and the PS5 will finally meet, maybe three years from now. I have a sneaky suspicion this generation of hardware will last a lot longer than any in the past.
Just because a business decision is backed up by solid business logic from the best business thinkers in the world, doesn't mean it's not greedy or evil. In fact, that almost guarantees it is in fact going to be something greedy and evil. Sony isn't special in this regard - look at any large corporations you can think of. At the end of the day, yes, they're going to make the decision that's best for the business, best for the shareholders, and best for their profit increases. Just because that's the status quo or the modus operandi for corporations, that doesn't justify it or make it an amoral decision.
Everyone should feel free to criticize decisions made by corporations that shaft the little guy - there's way more of us than there are of those at the top. But pretending we have any say in changing those decisions is a joke - buy a PS5 or don't buy one, Sony won't care or be affected unless there's large organizing for a boycott, or extensive public outcry criticizing this decision (a decision which, let's remember, is perfectly "valid" and normal to the business world, so good luck with that).
@get2sammyb This is not conjecture on my part. Sony said that the price of the inputs has decreased significantly and that they are now making a profit on every PS5 they sell. This is not happening because it has become more expensive to make and distribute PS5s. It is happening because they want to turn a bigger profit. All of the current "inflation" is price gouging. How many more times do you need to see a company announce positive financial news one week and then cry about inflation the next week before you realize we're all being scammed?
@Eadgar I'd agree with you that this gen is going to be around for a while. Increasing specs and price seems to be offering greatly diminishing returns, game improvement wise.
except power hungry vr.
@playstation1995 Yes, it seems we need to enjoy life and be prepared for more uncertain times. I hope everything is OK over there. Word up son.
@Shepherd_Tallon If people saying this is acceptable aren't happy with paying more, they sure aren't acting like it. All I am seeing is defending poor old Sony. Poor old Jim-Jim won't get his second yacht. They'll go out of business.
Maybe I am exaggerating, but it sure feels like elitism and grandstanding. Regarding Sony not charging more at launch, okay, maybe they are not out of touch. Still greedy as ***** though, we both know they would have charged more to start if they think they could get away with it. Which then boils down to the same problem; rich ***** who are seemingly always happy to pay more, or even if they are not happy, seem comfortable accepting it. People give up so easily, and companies rely on that apathy to exploit more and more.
Regarding Microsoft raising prices in India, I also didn't know about that myself until minutes before you made your comment. That said, just because one company did it, doesn't make it acceptable.
Can't wait for the obligatory post by Sony saying "for some reason sales are down and people are spending less. We may need to shut some studios down to save costs"
The price of the console is the least pf the problems, the big issue is the price of the games
Microsoft: Pay for a subscription
Sony: Pay for a subscription, then pay 70 for each game if you want to play it day one, then pay 70 extra if you want to play on PC in addition to console,.plus pay extra if you need to upgrade a game from last gen to current gen,
@zimbogamer there was an article not long ago about how playstations not making as much money as they were last year (duh everyone was in lockdown) & how Sony wanted to combat the decline in engagement I don't see how increasing the price of the console is going to do that lol
It’s very interesting as in TV world the new June 2022 TVs released Sony, LG and Samsung.
Now a certain range from all three 65” started in June at £2800 now those prices are at £2000 a massive reduction in a short space of time.
LG C2, Sony A80K, Samsung QN90B. 65”.
I know a bit different but still chips and electronics. This is because of competition and there is plenty of supply and the market for tv sales is down.
The PS5 is the opposite, demand is still out stripping supply mainly, the competition if we say the series consoles is as good as dead in the UK and Europe sales wise my locals have not shifted any for weeks now, where these sites get series consoles sales numbers from I will never know, I think they make them up.
So there you go, that’s why we have a price increase.
While I don't personally care about the price increase due to already owning a PS5 on top of living in the US... This is still an extremely disgusting move by Sony on top of other very disgusting moves they've done this year. Like raising the price of their already stupidly expensive Xperia 1 phones.
I could give this a pass tho if they didn't also raise the price of games. Sony is trying to have their cake and eat it too.
This finally pushed me to order a Steam Deck. I was going to wait for a second edition update, but I care more to get it while the $399 price point is still an option. It's probably not going to stick around.
I will stick with Switch and Steam Deck this gen and ignore PS5 altogether.
Same people in here every time defending Jimmy Boy and arrogant Sony. For the price of PS5 you can get a Switch, with its gigantic library of exclusives that will never appear on another platform & Series S to play 3rd party stuff. The PS5 sales pitch is now simply: exclusives, which they have very few of and continue to thin them out even more.
I thought I was a fanboy, but even I can see how bad of a road PlayStation is going down.
@RBRTMNZ you are wrong. sony make a loss on consoles
Literally everything has gone up in price the last year and a half. I don't see how Sony has to justify the price hike. The Meta headset went up an astonishing $100. Microsoft won't do it because they're backed by the most profitable company in the world and playing catch up and Nintendo won't do it because they already sell their console at a huge profit. Sony is probably taking a loss on each console sold now. It's amazing how people pay out the ass for everything now and go nuts over a meager price hike on a ***** gaming console.
It is what it is as far as I'm concerned. Not saying this is a welcome development but it's far from price gouging. Now if you wanna raise the pitchforks at oil companies, healthcare industry, energy sector, mondelez and the like... I'm all for it. That's gouging. This is just how luxury items be sometimes.
Sony is going to the feel squeeze next year with prices of games and console prices. Realizing that gaming is a hobby and there cheaper hobbies out there to replace it. From their PS premium to console prices, Sony has been missing the mark with this gen and it comes from the top Jim Ryan. He's not prioritizing us consumers anymore it is just for him and shareholders.
only those WITHOUT a ps5 can reverse this. that means, do NOT purchase a ps5 until there is a price drop or new (cheaper) SKU released. simple as that. i am a man of my word and will not fold on this one. sony screwed me once already with the ps4 price hike in canada back in 2014. never again.
@stvevan No I am not. Google it. You will find dozens of articles talking about the PS5 no longer being sold at a loss.
I hope you actually do take the time to google it and find out that you were extremely wrong and then take some time to reflect on all the other stuff you just talk out of our ass about. And then maybe reflect on your relationship with corporations that do not care about you and how you were so willing to eat the ***** they feed you because you like the games they make.
@KundaliniRising333 impressive levels of word salad sprinkled with conspiracy theories
My 3 PS2's, 2 PS3's, and 2 PS4's were all purchases off the shelf. The PS3's were original retail price, the PS2's were price drop, and the PS4's were Xmas sale priced and bundled with a game. Yes, yes, yes, I just walked right in and picked one off a shelf, that's a fact.
Those were the days my friend, I thought they would never end.
Well at that price they'd have lost at least 1 sale (me).
@RBRTMNZ i will ignore 99% of your childish post.
i read today in the financial times they are sold at a loss. was the most upto date thing i read.
on another note had estimated figures on there of ps5 sals of 21.7mil, xbox 15mil.
Lets have some context with previous consoles prices in the UK.
Megadrive in 1990 was 189.99 = £379.41 in 2021
SNES in 1991 was 199.99 = £371.47 in 2021
3DO in 1993 was 599.95 = £1042.73 in 2021
PS1 in 1995 was 299.99 = £498.07 in 2021
Sega Saturn in 1995 was £399.99 = £664.10 in 2021
N64 in 1997 was £250 = £397.97 in 2021
(All research based on the bank of England inflation Calculator averaging 2.0% per year.)
Now with current console prices in mind is a 10% increase justified? Will other manufacturers conform and raise prices?
@nessisonett. Mad respect playa.hows the weather up there in thevuk.and yes PlayStation is definitely changing.from pc gaming.to no only on ps5.to 70$ games.to multiplayer games.and rising price of ps5.yeah jim ryan 🤔.what is he doing.anyways playa.stay safe and im been with PlayStation since day 1 in September 9 1995.game on and have fun.word up son
@Polybius84, that is interesting comparisons. However the inflation rate so far this year, USA is the most it has been in 40 years. Not since the high inflation from 1978-82. Also the UK inflation rate is at a 40 year high.
In many ways we are not in the best of times with shortages and price increases possibly becoming the new normal.
I wonder how many punches will Sony take before Jimbo finally gets the boot or a luxurious exit?
Well the corporate rule is there is no limit and anything less than last year is unacceptable. They are wise and wealthy.
@WadeIsInsane that hack doesn’t deserve a luxurious exit but a swift kick
Ya know I’ve always wondered…
Remember those rumors back in 2020, a few months before the PS5 was formally revealed, talking about that the system was going to be “expensive?” People were talking about 599.99 or even 699.99?
But then Microsoft’s prices for the Xboxes got leaked and the Series X was priced at 499.99. And suddenly Sony reveals 499.99 as well.
I wonder if those rumors were actually true and when Sony learned about the Xbox pricing, they decided to drop the internal pricing down to match the Series X.
I know this is off subject, but it’s very interesting to me. Let’s assume those rumors were actually true for a moment and go through a timeline.
1. Sony internally prices the PS5 physical at 699.99 and the Digital at 599.99. That’s the original plan.
2. The leak drops revealing the Series X at 499.99. Sony is still somewhat committed to the higher price but people remind Ryan and crew that the PS3 launched 200 dollars higher than the Xbox 360 and it took years to catch back up in market share.
3. Ryan and crew panic and quickly drop the price to 499.99 internally, which means that instead of making some money on the hardware they are now losing money for launch. They fear that the PS5 may not blow the Xbox Series out of the water in terms of sales to justify a higher price.
4. The launches happen and the PS5 and Xbox both sell like hotcakes. But the PS5 is selling stupendously well. Like better than Sony expected even with the shortages.
5. Ryan and crew realize that while they probably couldn’t have gotten away with a 200 dollar surcharge… but at 599.99 they possibly could have kept similar numbers. And the price of components allows them to break even now.
6. There’s an internal fight at Sony over the price. This goes on for a year. PR and CR wants to keep 499.99. But Jim and crew want to go to 599.99.
7. A compromise is reached. A roughly 50 dollar (more or less depending on territory) price hike on non American territories. US remains at 499.99 due to the intense competition from Microsoft; the Xbox has been competitive with PS over the course of the 8th Gen after defeating Sony in the US during the 7th Gen.
I’m probably way off base. But it’s an interesting theory.
@stvevan in fact, the disc version of the ps5 has NOT been selling at a loss since this time last year. doesn't it make you wonder why nintendo and microsoft are not incresing the prices and it is only sony doing this? it is a jim ryan move, nothing more. also, it is suspicious that the ONLY market NOT getting a price hike is in america. that is the only region where sony is concerned with xbox competition afterall, so of course that would be off the table... this is a classic case of taking advantage of a (supply/demand) situation and exploiting your market out of sheer greed.
I'm more and more thinking the current leadership at PS just has no idea what makes PS truly special.
@OrtadragoonX It's intriguing how similar this gen is shaping to be with 7th gen. It wasn't until 2010-11 that PS3 outsold the 360, but by that point 4 years in, the Xbox was seen as the "default" in the US and overtook it in marketing and promotion despite being in 3rd place (think they even stopped reporting sales and instead reported "shipped consoles").
Here, like 7th gen Xbox is winning in PR and you look online, Xbox gets praise, non-surprisingly when PC & Xbox fanbase gel together. But the demand for PS5 is very high, since everyone who has a PS4 wants a PS5, just like how every PS2 owner wanted PS3 until the price and bad PR drove many away, or because 360 had a year headstart, anyone who wanted to jump next-gen "settled" with a 360. Now it's just bad PR after bad PR with Sony with sprinkles of "good news".
As for the price, I believe Sony did wait as long as possible until Xbox finally revealed their price. However, I think Sony lowered the price of the Digital only version after seeing Microsoft's as a one-up. Hence why there's more physical editions being developed and sold over digital edition PS5s. My guess is the price raise is to match Microsoft paying for first dibs on the chips shortage going on. PS5 already is at a profit, so this would help offset. Whether this is a temporary moment or will be the new standard until the usual price drops of consoles occur is another matter.
I understand the price increase. I also agree that Sony didn't work hard. Sony has lost its position as the most powerful console on two occasions.
On the ps5 pro, I hope to have a more powerful console than its rivals. If that's difficult, I think the price should be lower than MS.
I mean, this sucks, but also people are still shilling out $700-900 for scalped PS5s. If you're part of Sony's marketing team it's hard not to point to that and say "hey we could probably charge more since the public thinks that's a fair price."
@get2sammyb I think after the PS3 that almost killed Sony off they are not going to sell the consoles anymore with a loss.
But the increase of the price of the PS5 is the least of my problems now. Heating my home, the electric bill and the price for driving my car are bigger issues as well as the increase of foodprices and rent.
If i cant pay for the console already then the increase would not make a difference anyway.
profit before players
Sony are the only one to put up the price Nintendo and Microsoft arnt so that just goes to show what this company has now become PROFIT is the most important thing
Damn, I still can't find one in stock and now, if I try to get one via a scalper, it'll cost even MORE than it already does from them?
Eh, God of War is coming out on PS4 too.
I will leave this here
That's a load of crap on Sony's part...
You're avoiding the biggest issue with the PS5 price hike: it was not done in the US!
And US is not some small country where only a handful of consoles are sold, yes? It's one of Sony's biggest markets.
If they really can't suffer the losses, then they should increase the prices everywhere!
Otherwise they're just bulls..ting people, 'cause all they're doing is getting greedy and profiting as much as they can by the current context to fill their pockets to the brim.
For this tactic they definitely deserve all the backlash and losses they receive... even to be sued for discrimination.
@rjejr Instead of For the Gamers, Playstation's new tag line appears to be "f*** the gamers".
@AdamNovice Let's face it, neither console appears to be rolling around in next-gen exclusives do they? XBox hopefully have some stuff coming through (they need it!) and the 5 or 6 games the PS5 has consist of barely anything that the PS4 would've sneezed at.
I'm probably gonna go with an Xbox Series S when the time comes. It'll be a shame to miss out on some exclusives (Final Fantasy being the big one) but the games that are really nudging me to go next gen (Dead Space, Resi 4, Street Fighter) are for the most part third party offerings. As a young adult, this is the first time I need to seriously budget gaming in with other expenses and the PS5 is just way too much. Luckily, God of War is still coming to the 4. I won’t be personally offended by Sony trying to do what they deem is good business. I’m just going to take my business elsewhere.
Times are changing for sure around the gaming world, this new generation been a bit weird and now a price increase.
My take is in the UK this will have no effect on PS5 sales what so ever. It is the the inform console with good momentum now and going into Christmas.
If want a PS5 paying an extra £30 on top of £450 is not going to make you switch to a series x which currently has little to no momentum or AAA exclusives. Business/sales will continue as normal UK wise.
Yes Sony did lose out on being the most powerful console. But Microsoft have made a Lamborghini but drive it at 10mph.
Sony have the studios that make their slightly less powerful console shine above the more powerful series x. Just look at Halo Infinite compared to Horizon Forward West. Eye candy wise they are miles apart and I’m sure GOWR will shine bright as well.
One day a company will say, "We make enough money, let's drop the price of something for our consumers". But businesses need to keep their investors happy, so it'll never happen.
I wouldn't just target Sony, its every industry doing it. I suspect Nintendo and MS to follow.
I'm absolutely amazed at some of the negative comments here citing Sony are simply greedy.
Component costs have risen, production costs have risen, shipping costs have risen, every single part of the process from manufacture to getting a console to your door has risen, every console sold has paper thin margins as it is if any at all.
All console manufacturers make profit on their software not the console itself, this has been the case for decades.
As a person who got a Series X this time round, I'm kinda shocked but not in a 'OMG!' way €40 isn't much in the grand scheme of things. Just.... I feel Sony are loosing out this Gen. I know the Fanboys on here will scream 'You're wrong! PS 4ever!', 'its selling so well!' etc. But so is Xbox and Nintendo, so...
But... I have PS1 to 4, and would always get an Xbox cheap at some point each Gen. But this time round, I got the Series X new instead of PS5 because, and I know this is silly, but the design of the PS5 is manky, I dont want it under my TV at all. I was thinking I'll just wait for a slim/redesign and maybe get one with a big price cut, but thats years away.
I'm all in with Xbox this time round and I'm pretty much Digital now. I have Gamepass which, no matter what fanboys say, is incredible value! I only buy games when reduced massively in price on Xbox, I can play most of my last gen Xbox games with the disc (Sony really need to get on top of this).
I will be buying a few pysical games, Callisto Protocol, RE4R, Dead Space Remake, and some other horror games cause thats my jam.
But right now, PS5 and its franchises, IDK, are just not for me. I have my PS4 to Play TLoU(again), Horizan ZD, SpiderMan, Uncharted etc. Thats fine for me.
My PS1/2/3, I get games really cheap in charity shops here, I just make sure the PS3 games have the latest updates.
And I have my Hacked WiiU and my Switch. I feel I dont need Sony for this Gen and I know I am not the only one this time round.
This price hike, which is not much, will put off a LOT of people (families struggling this Xmas) who dont have a next gen system yet from getting a PS5 now and look at Xbox as their main gen console.
Competition is good guys, its what makes sales. Xbox for this Gen for me. Sony will have to win me (and others back) with some big changes or the PS6 in the future.
Prices are increasing but your exclusives are now on other platforms. This is a downward trend for Sony and I can see less and less customers for them if they continue this way. We are getting less and less reasons to buy a PS5 this gen. They did everything in their power to be relevant again last gen and it seems they are happy to throw it away in exchange for maximum profit.
I said Sony couldn't keep up with MS, especially with Gamepass and they're showing it now. They launched a similar service to Gamepass, have been active in the market and need to recoup the costs somehow. If it seems like MS are more consumer friendly its because they are, and they have more money to lose.
I wouldn't call it greed, they need to recoup costs and simply are not protecting the consumer by recouping it this way. MS have bags more money, they do not need to raise their prices. Sony really really can not keep up.
$50 isn't a deciding factor, but it is truly bizarre for 2 year old hardware.
"I wouldn't call it greed, they need to recoup costs and simply are not protecting the consumer by recouping it this way. MS have bags more money, they do not need to raise their prices. Sony really really can not keep up."
And this in a nutshell, is it.
@AdamNovice Rofl. Imagine saying that fanboy like ZubyTech is bussines expert
I'd sell my PS5 in anger, but I’m relying on it to heat my living room this winter
Maybe they could at least wait until the console is easily available before increasing the price. It's ridiculous to even contemplate a price rise of a product that barel anybody can actually purchase.
The arrogance of some is truly appalling. Stop moaning and go to other platforms if it’s so bad. I’ll keep enjoying the best games of the generation (that cost an absolute fortune to make/while suffering the same cost of living crisis the rest of are).
@evan23 Are you for real??? Do you really believe that Sony couldn't have handled things better? Or is Sony potentially damaging its brand for the millions of loyal customers who have stood by them since 1995?
Companies don't always have to do things for profit. Sometimes companies do the right thing for their customers.
@Mikey856 Calling out arrogance whilst being incredibly arrogant. 🤣🤣🤣
Gotta make the money back for that 5 billion dollar sueing they have on their plate LOL
@JustX if sony was scraping the bottom of the barrel in terms of its profit margins, i would agree with you. but they are not.... far from it. don't know how you can believe what you are saying when sony's competion has no intention of following its strategy here. you better believe this move was only possible for sony due to the demand of the product being what it is, otherwise it wouldn't even be considered as it is a PR nightmare. also, the rest of the world subsidizing america is batshit crazy in my opinion.
In a vacuum I would simply ascribe the price hike to the current economic situation. However, in light of Sony’s complaints about Microsoft’s Activision acquisition and their pivot towards free to play games, I’m not going to lie I’m concerned about PlayStation. It does seem like they’ve lost their way a bit. Nothing that can’t be solved by Ragnarok being a hit.
@theMEGAniggle I fear you’re spot on. Sony ate Microsoft’s lunch last gen and it seems like things are trending in the opposite direction this gen.
Do you have a source to back up your claim of their profit margins on hardware? If so I'd genuinely be interested in having a mooch around.
Re other manufacturers not following suit, that's not a given, but as a previous poster said MS have deeper pockets and can take the hit where as Sony may not.
@liljazzy2 on what planet is that happening
@liljazzy2 It's not like the downward trend is coming out of nowhere, or that it was bound to happen.
Microsoft have pivoted consumers in a different direction than the norm. Gamepass and the new PS Plus are cost heavy for MS & Sony as they take less revenue per game due to the volume of games available for that subscription price.
MS don't mind as they can afford it many times over. Sony cannot afford this pivot. As they have shown, they prioritise profit over everything else (as they should). However, MS appear more consumer friendly as they prioritise the consumers (something they can only do due to their money). Ultimately, Sony have to double down in their efforts and use their USP to their advantage. They can no longer be untouched like Nintendo and pump out the highest quality exclusive games to get console sales because their games aren't exclusive anymore. What can they do? Think VR is their best bet
@Mikey856 If you would be so kind as to be clearer about what you’re asking I will gladly reply with “earth.”
So both Microsoft and Nintendo are saying they have no plans to put up their console prices, making Sony look like the bad guys…good!
I have a PS4 pro which is holding up well for games I like such as Digimon Survive and Soul Hackers 2. Even more taxing games like Tales of Arise and Cyberpunk 2077 run pretty well so there is zero desire to get a PS5 right now. I have a Series S for sim heavy games like Train Sim World 3 or Fifa 23.
@stvevan Yes, you respond with a fanboy comment "look at the sales numbers" and I am being childish for pointing out evidence. When one source says one thing and a bunch of other credible sources say the opposite, you ignore the one source. It is being sold at a profit. Now it is going to be sold at a greater profit. This is price gouging.
@sanderson72 New PS5 ad.
Its not just Sony, most companies are struggling some where along the line. Let's be honest you all speculate about this and that but you have no idea how a company works and its financial issues. Imagine the logistics producing a new product. Yes it sucks having the price hike. But if you don't like, don't buy it.
I would say Nintendo and M$ were overpricing their machines before Sony. Nintendo hasn’t had a price decrease on a over 5 yr old machine and increased by $50 just for oled. As for XB, they may now be the cheaper system, but with no games, ain’t that being overpriced for not having anything!🤷♂️🤷♂️
Gotta love capitalism!!!!
Man things are turning toxic ...Not as bad as NintendoLife, but I'm getting more and more tired by the day from all this evangelic cult worship, anger, sadness and desperation. Might consider leaving for good pretty soon and just play retro games instead.
Whatever happened to those simpler times back before the pandemics and financial crises and global catastrophes where we just talked about fun new games and dunked on EA and loot boxes together? I miss those times ...
(Sorry for being a mood, a lot of people and articles on here are still very cool and chill, just my opinion on the general atmosphere lately.)
Well they can put up the price as much as they want because I made a decision yesterday that I won't be buying a new ps5. My bucks are going to be used on something completely different. The rate Sony and playstation is going it will only be the rich people who can afford to buy the console's as there won't be many parents or students who will be able to afford the ps5 console and it will be a no no for the unemployed.
@rjejr great reference with “game over man”
I don't see how it's a sign of the times when no other console maker is doing it...
They hike up the price to ensure maximum profit on the original console, just before they get ready to announce the PS5 Pro in 12 months... People will still lap it up.
@JGruns Thanks. Seemed appropriate.
I wonder what MS may do if high inflation continues into 2023.🙀
Price hike is bad but with the rising costs in parts do they have a choice? Just be glad they're not selling their kidneys for it.
Blame China for spreading their virus on the world and stupid Russia for their invasion on peaceful Ukraine.
Since I already have a PS5 I feel this is good. If I didn't I wouldn't have bought it.The backlash might incentivize some progress. Haven't played anything on my PS5 in since Stray came out… other than a few hours at work (maybe a day total) of Tricky Towers, a game PS4 (or maybe PS3) would run rather well… I even picked up my Switch, which has been collecting dust since Dread.
@sanderson72 What has "Team Green" done with their console to justify the price, compared with the PS5? Their next gen library is laughable, even hardcore xbox fans are bemoaning the lack of games.
@ISD1982 About 5 games less than Sony?
Both sides have been rather crap in terms of their output - MS seems to have a lot of things coming up but not much to show. Meanwhile Sony are still producing 1st party titles for the PS4 (works for me!) and the titles on the PS5 include a PS3 remaster, a soon to be PS3->PS4->PS5 remaster and a game that could've been on the PS4 but for marketing purposes (R&C).
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