PS5 Price Increase Confirmed for UK, Europe, Japan, Canada, and More

Scary times we're living in. Has this ever happened before?

Ah yes, the only one of the Console Makers to raise the price of their Games is now also the only one to raise the already high price of their Consoles. Sony truly is ran by greedy idiots. Remember how "well" the Xbox One did which was 100€ more expensive than the PS4? Now in Europe you have the choice between an 249€ Xbox Series S or...an 550€ PS5 lol.

Did they maybe consider that the high Inflation also causes their costumers to have less available money for Games stuff?

"Speedrunning a Brand into the Ground" by Jimbo it is at that point.

They’ve been sold at this price for the last year and a half anyway

How out of touch can one company be with reality!

Horrible but understandable. For those who are angry at Sony, don't you think it would be odd if rising inflation didn't impact these companies? Especially as the components they need have been hit by shortages for some time. This won't help them sell more consoles for sure, but we live in difficult times.

Sony really do seem to just roll from one bad piece of news to the next week after week. Now they have the most expensive games and console in the current cost of living crisis, when their main competitor is offering huge value with gamepass and the series s. Glad I got mine at launch

I've had little interest in a PS5 thus far due in part to it looking truly awful and mostly to it seeming that unless you play the absolute top tier games then there is no reason to upgrade from a PS4 Pro at least.

Honestly I've been thinking about getting a switch of late and this just makes that decision a whole lot easier.

Sony just ain't any fun.

I just don't understand why they didn't just phase out the sales of console-only units and require people to pay 550 for a console and a game.
There were many, many smarter ways to do this, but Sony has some of the worst PR and marketing.

Yah this is just a moronic decision based on nothing other than increasing profit off of the high demand. Don't let them tell you this is supply chain nonsense, nor is it for gas or food. It's all greed. Sony is becoming quite the vile example of corporate greed alongside them all.

Oh no Seriously it’s even hard to find and buy a PS5 and now this but what can we do as consumers global inflation is happening if not all most of countries already experienced it.

As enthusiasts, we will be incensed but the key will be how the wider market takes it. I think if the xbox Activision deal goes through and you get call of duty on gamepass and you get fifa halfway through the year on gamepass on a cheaper console, sony could really lose out to microsoft in Europe with casual gamers.

bad recession incoming boys n girls

Ok maybe Sony should lose that lawsuit now. What happened to "They sell the consoles at a loss which is why the price of games needed to be raised!"

I'm just happy I picked my PS5 up already. Ridiculous to think that instead of getting cheaper it's getting more expensive with time...

@ATaco They have been making profits on every console since last Summer according to Jimbo lol

I can only imagine how much Jim Ryan will expect fans to pay for a shiny PSVR 2...

@ATaco they can still be selling at a loss bro. ps5 is the most exotic hardware for a console.

And right before the big end of year releases start to roll out. This could turn away a lot of sales.

@jrt87 sensible comments and business is business. I’ve had my £449 PS5 since day one and it’s been a fantastic machine!

@MidnightDragonDX because that's the market dominated by Xbox. Imagine increasing the price in USA, they would lose even more customers.

Wonder how people are going to defend that one

That being said I'm surprised anyway why they didn't do that sooner. I mean PS5 always sell out immediately anyway and I'm sure they also would sell out if Sony would sell them for 50€/$ whatever more

Glad I preorderd on launch. Since then, I think very few people bough it for MSRP anyway. Now it's going to be even worse.

A great console built by a brand who I am quickly losing faith in. It won't spell the end of Sony or the PS console but it will strengthen the competition.

Sony must be run by Chino Moreno at this point, because no other company in the market is this tone deaf.

Love all people panicking. It is a slight increase, less than the value of a game. If you can't afford a €50 increase then probably you shouldn't buy videogames in the first place. This will affect nothing on console sales. Nothing

Well, as long as they won't see consoles stuck on stores' shelves unsold, they won't care what we say.

I'm sorry, but there is no excuse for this. They keep making record profits and they used to sell consoles at a loss since 1995. What changed now?

If they're so worried about costs, they can bundle every single console with a game that isn't selling that well anyway (e.g. Sackboy). There. Problem sold and they don't look like ... (insert word here).

Well… glad I just got one I guess but was still forced to get it with Horizon. And then you look at whats on the horizon (hah…) and you face paying £120-£140 for Last of Us and Ragnarok…

Luckily for me i’m catching up on the other tentpoles through PS Plus currently.

@spcspc I could also affort it if Sony would raise the price to 1000€ and the price of games to 100€.

Doesn't mean I would be happy with that and buy it for that price so that argument is pointless

@Sil_Am define "dominated". How much better is xb selling than ps at the moment in the US?

@spcspc Gotta weep for those scalpers having to pay a bit more.

Wait until you see the price increase to new iphones..that will be ok from a trillion dollar company.

"Increasing production costs"

This is a laughable defense when the USA isn't getting an increase. Sony can clearly eat that cost, and continue to make most of their money through software sales. Or you know, just make the users eat that cost (during a cost of living crisis no less).

@naruball "I'm sorry, but there is no excuse for this. They keep making record profits and they used to sell consoles at a loss since 1995. What changed now?"

I'm enjoying that we finally agree on something lol.

So much like how Down Under first party games are regionally priced $125+ vs $70 U.S.,(depending on individual US State tax rates), it appears the "other regions" are copping the price rise to subsidise the U.S. & keep that cutthroat market happy & assume the rest of the world cops it on the chin 'cos its the PS Brand.

Jim Ryan is convinced the Apple/Ninty type branding on PS will generally overcome any heat when they pull these moves,but like the Horizon Forbidden West Upgrade fiasco & legacy PS Store closure be prepared to take ownership of your decisions when the blowback is coming Mr Ryan.

@naruball Not much I think, but It's the only market where Xbox is usualy ahead or equal to PS.

@mariomaster96 €50
Not €100
Not €300

€50

Less than the value of a game.
Unfortunate? Yes.
Realistic due to the international economy situation? Yes
Less of an increase than other hardware (see Oculus)? Yes

Ah ***** off jimbo you tone-deaf troglodyte, read the room gestures broadly at the world

@Robocod "Jim Ryan is convinced the Apple/Ninty type branding on PS will generally overcome any heat"

That is traditionally true though. The PS3 and PS5 have been their most criticised consoles, and the PS3 still did very well, and the PS5 is still doing very well.

The PS userbase is by far the most brand loyal of the three.

I'd always said I would wait for PSVR2 before picking up a PS5, but I was originally hoping the thing might be available for less by then, not more! This doesn't bode well for the price of PSVR2 either...

@Widey85 People who want s PS5 will get it even with a €50 increase. That's the reality

This yall boy. Jim Ryan, yall love him so much no matter how scummier PlayStation keeps getting this generation😂. Guarantee he sat up in his office, twiddling his thumbs and thought this bs up as a great idea.

@Richnj I've always said that I will defend/criticize anyone regardless of the person/company etc depending on the case. For me, this is indefensible. Most things are not.

I understand inflation has gone up and the costs have all gone up.

But what do these companies think is going to happen, essential things to just live is going up, guess prices may of come down a bit but they are still high.

I dont know what its like for others but im really struggling to just keep a float, I cant just be the only one, ove had to skip some bills just so I could buy food and pay for my fuel to work.

So do they really think the best idea to get these machines into peoples hands, is to increase the price. I bet many right now are considering is it worth buying a ps5 right now while things are tight, thats before they increase the price.

I really don't think people will bother getting one now. Not for awhile at least. Food and gas bills for us in the UK at least are just going up and up.

No room for luxuries esp when the price is increased. It should be going down.

@Shepherd_Tallon I don't think Sony is preoccupied in looking "better" at this point. The only way for them to look good is ultimately through their games. And as long as they release good games, paired with good hardware, they will be ok even with a €50 increase. Consoles are a luxury item, and whoever wants them, they will pay.

@Richnj "The PS userbase is by far the most brand loyal of the three."

I strongly disagree with this. Almost whatever Ninty and Apple release, their fanbase eats it up no matter how much it costs and regardless of quality. E.g. NES mini vs ps1 mini. Or those mediocre games that simply have Mario on (Mario Golf etc). They don't have to be good, they just need to have the mascot. Sony could never do that. Same with prices of first party games. Sony tried to keep them high this generation, but most of their first party games stopped selling a long time ago, unlike the evergreen first party Ninty titles.

@Widey85 parents will buy whatever the kids tell them so. They want a " God of War" or FF16, the parents will buy a PS5.

Casual gamers? Sony might capture them through other venues Xbox is not contemplating: movies (Uncharted) , Netflix (Ghost of Tsushima) , HBO (The Last of Us)

Bots will jump all over this then go silent when Gamepass subscription prices go up next year.

@Sil_Am so in no shape or form dominate, right?

I mean, Nintendo has dominated in Japan for decades. Sony dominated in most of Europe. Xbox is simply competitive at the moment in the US.

@Shepherd_Tallon As a comms profesional myself i honestly believe that's what they are doing, to much of my surprise.

But then i see them opening new comms & mkt jobs and that's when i get lost. I would change PS head of comms if i were them though.

God Bless America 🇺🇸❤️

Greed! They’re doing this because they think they can, not because of inflation. Jumping on the bandwagon. Well I hope it backfires. We need ‘on the ropes’ Sony back from the PS3 era, when the company was in the red and they actually pretended to give a sh*t about their user base.

@naruball Sorry, I meant of the three console producers. MS, Nintendo, and Sony. Apple users are stupidly loyal.

Nintendo users are also very loyal too, but I point the fact that they do have "failures" in the industry, like the Gamecube and Wii U. The closest Sony have to that is the Vita, but that was a different market. Nintendo isn't guaranteed a certain level of success.

There was also this;

https://www.pushsquare.com/news/2020/01/playstation_fans_are_the_most_loyal_according_to_a_recent_study

Ok....i can kind of understand. Its naturally an unpopular move as all price increases are. The world is a mess right now. Costs of everything from parts, to labour, to manufacturing are all going up and there is only so much a business can absorb before having to pass that on to the consumer.

But its a d*** move to increase the global prices and exclude the USA. I don't see how they justify that.

They are shipping the same consoles in from China. The parts in US consoles are exactly the same.

So why oh why does it feel like the rest of the world is being treated once again as second class consumers in Sony's eyes.

It will be interesting to see if other console manufacturers follow suit. I can see Microsoft trying to absorb the cost to maintain the 'good guy' image they have been trying to curate.

Wouldnt be surprised to see Sony announce something like a showcase or an acquisition in the coming days to try and divert attention from this news

What i do know is next year will be a hard slap of reality for the gaming industry. With the way things are going, it is increasingly difficult to justify buying games - particularly full price at launch.

Oh and another thing. That statement on the blog was one of the most robotic, blandest things ive ever read. There was no attempt to empathise with, or recognise the challenges facing their consumer base, and no effort to explain WHY customers should jump into Playstation despite the price increases at a time their incomes are being squeezed in all directions. Things need to change at Playstation because this communication...its just not working

I’m honestly not even mad. I’ve got my PS5 so I’m good. And I can’t say I’m surprised by this. Sony has been doing questionable things all gen long and as bad it is sounds, I don’t see them going back if and when the fan base voices their concerns.

@IonMagi
Or maybe they just have less money than MS? And less of a profit margin on the hardware than Nintendo due to the more advanced hardware? 🤷‍♂️
I know it’s more popular to shout down “evil capitalists”, but also, you know, logic matters.

Ultimately this is a luxury product only, not something important or needed.

lol everything is more expensive at least +20% from last year, but when SONY does the same thing with the console, now it's a big no no?
pushsquare people, stand down

Funny that, I was talking to my wife yesterday about how I predict I may eventually get a reason to buy a PS5 in 2024/25 and I hoped it would get a price drop by then.

This kind of puts a nick in the plan…..

Lol, I though I’d paid £500 for a disk PS5 anyway… maybe I didn’t 🤔. Well, I’ve been considering getting another PS5 for my missus as I’m slowly trying to get her into PlayStation gaming. Guess that it’ll just cost me £30 more to do that now 🙁 (though £20 less than I though it would 😃).

It won't impact the sales much...
Until now there was a lack of PS5 availability.
Now it's available but it has a MSRP price increase...
So at least there's symmetry where the "number of sold PS5 consoles" is concerned.

Besides, there were a lot of people that payed scammers 600-1000 $/€ per console, or even more, from launch until now... compared to that, a 50€ increase in MSRP seems like small potatoes.

@patronmacabre Maybe they increase the prices for the HFW bundles as well.

@thefourfoldroot1 Well then maybe they should finally cut off Divisions that have been bleeding Money for years (Camera and TV ones), scale back on their 200+ Million Dollar bloated Games and pay their CEOs a few Millions less 🙃

A good example of a working market: In the US, Xbox is on par with PS5, so prices stay „low“. In Europe, PS5 dominates, so we get the increases.

Let’s have a reasonable discussion.

scrolls through comments

Abort

Now I truly don't want one anymore lol. This and the 80 euro games... Get ****** Sony.

@IonMagi Their cameras are one of the best and they are making really good money on cameras for mobiles. TVs are one of the best as well, yes, they are marketed a bit higher than let's say Samsung or LG but not that much.

@Shepherd_Tallon Their comms team remains the same though, at least managers & leaders. And trust me, i have been looking 🔍

@get2sammyb Indeed, I still can't believe we live in times where 1EUR=1USD is reality...

@Matej The whole Hardware division has been bleeding money for years tho because most people prefer the much cheaper, but still very good, Cameras by Nikon and LG/Samsung for TVs. They only have a ~10% market share on the TV market nowadays.

Oh no. This is a really really bad look. I honestly thought there wasn't a chance this would happen. Please reconsider Playstation. This isn't the way.

Dreadful. Similar to gas and electric companies, putting up prices when you’re making more money than you ever have is insane. Investors need to absorb the hit. They can afford it. It should never have reached consumers.

I think people are forgetting the serious shortage of the parts needed not just for the PS5, but across pretty much most of the new tech being made right now, today and also the cost of those parts. Even a multi billion dollar company like Sony will feel that hit believe it or not. I'm not happy about it, don't get me wrong. This cost of living is leaving me nearly skint and the only thing I get enjoyment out of is my consoles, because I'm not affording a holiday any time soon. But I saw this coming and if people think other companies won't be following suit I think you're going to be in for a little shock down the road. Oculus started it, Sony won't be the last and end it, unfortunately.

I believe the price rise in due to costs increasing since China has stopped exporting sand to Taiwan due to political events.
The sand is used by Taiwan's Semiconductor producing company TSMC which has over 50% share of the worlds semiconductor market, including providing those in the PS5.
As unfortunate as it is, we will probably see other price rises in advanced electronics due to this which whilst we would want companies like Sony to absorb, I guess there are financial factors we are not privy to that mean that idea would not viable, certainly not in the long term.
USA is probably excused the price rise as they were already paying more then the rest of the world anyway, including taxes etc.

Bad news, but it's just another thing to show the current state of the world.

This is insane, especially when compared to the competition. Xbox should absolutely capitalise on this.

Sony continue to be a disgrace this gen, it’s almost as if those of us criticising Sony since the beginning of this gen with price increases and upgrade costs have been right all along.

The reason the USA has not had a price increase is because Xbox are very close or even ahead in sales in the USA therefore Sony have to be extremely competitive

Having an extensive retro collection and keeping all my games from days gone seems like a wise decision now. With the digital age upon us and the crazy prices of new games, I'm just glad I've got plenty to play for pretty much a lifetime.

I wouldn't be so bad if there were more great games to play, but the first party titles this gen, Returnal aside, have been pretty copy paste, not to mention thin on the ground.

The end is nigh! and all that jazz.

Go on Xbox announce a slight price reduction 😂

I'd also like to take this opportunity to reaffirm my support of cross gen games.

@Dezzy70 Ha, £50 off the Series S, or a Series S in black with a disc drive would be the only way I'm upgrading.

I see everyone just ignores the fact we're in recession and the prices of literally everything have gone up, but as soon as sony do it its bad sony.....

I mean it now costs around £10-£13 for fish and chips, the average shop cost in supermarkets has increased, the energy bills have gone up by double, the price of petrol gone up as well, it's now £70-£80 for a football shirt.

Why does everyone think that sony wouldn't be effected? They are a business after all, and yes as a consumer its not helpful during these testing times, but sony have to look out for number one first and make sure they can stay in business.

The chip shortages are probably forcing them to pay more for them especially with Microsoft also bidding for them, it all makes sense.

@Richnj you mean downgrading to Series S (joking as Stonking machine!)

@Widey85 Why put up the cost of entry? The console costs money to make...their input costs have clearly gone up...on top of that, currencies have depreciated vs. the US dollar, so revenues from outside the US have fallen in dollar terms.

This is why the prices of everything are going up - input costs are increasing across the board and these are, unfortunately, being passed onto the end consumer via price inflation.

Don't get me wrong, any price increase is bad for the consumer - I wish they didn't do this. But putting my business hat on, I can see why they have - the losses they were probably already making on each PS5 console have been increasing, and they can't afford to take mounting losses on the chin. Sony does not have the cash machines that Microsoft has in terms of the Windows/Office ecosystem, or indeed their cash reserves.

Ultimately I think those that want to get a PS will still get one regardless, but there was talk of it, and it’s interesting to see them follow through with it.

Be interesting to see if Xbox follows.

@UltimateOtaku91 couldn’t have worded it better but yeah let’s blame Sony for everything 😜

@IAmAshCohen17 Microsoft will probably just increase cost of Gamepass and say hardware is cheap enough

@Fenbops Yes. Remember Sony’s ‘this is how you share a game on PS4’ stunt? MS should totally turn this back on Sony (‘this is how you expand your user base in a global recession’ lol) and go hard on the message that they don’t rip-off gamers by increasing the price of games or increasing the price their console (in select regions).

@Futureshark well said but unfortunately will fall on deaf ears on here with certain people. This news will be used by a certain group of people as an excuse to bash sony.

Interesting how the new TVs from Samsung, LG and Sony are all dropping in price in the UK like crazy. It’s all electronics.
It’s simply Sony knowing in EUROPE etc they can afford a little price increase and get away with it.
In the USA Xbox is breathing down their neck.

@UltimateOtaku91 I feel so sorry for Sony only making $4 billion when they could be making 6. This price increase is absolutely justified you’re right.

Ok this is looking like a ps3 situation.

Xbox has to get its stuff together. Gamepass ain't going to change Sony's arrogance.

@get2sammyb @Rob_230 Speaking of their communication,& Mr Ryan's usual claims of listening to Sony users,anyone else tried logging into the PS Blog?
Apart from the usual two-form factor I had to listen & pick a "fake bee buzzing" audio noise 5 times correctly before it would allow me to login & prove I wasn't a bot!😳😂
I mean,5 straight correct guesses,really?! If you weren't already peeved to respond,that really is taking the Basil Fawlty approach to customer relations!😂

If Microsoft is willing to take the hit to their buy-in profits, this would be a fantastic time to cut the prices of their systems.

Xbox has been getting a ton of positive publicity these past couple years and this would be another pro consumer win for them.

Sony is greedy again...

@Sil_Am No its not. I dont think an Xbox ever outsold Playstation in USA by total units. So how is it “dominated” by a brand that has no exclusives on their new system, hence no reason to buy it?

Ps5 still has more consoles in USA then Xbox despite losing monthly sales lead for a year

I have PS4 pro and Series S and they will have to do for now

@Shepherd_Tallon “Makes me wonder if they've done this to keep the launch price of PSVR2 down.”

Interesting thought and good point. But could it be the opposite - that they’ve raised the PS5 price to give themselves headroom to charge more for PSVR2? (Because if PSVR2 as an add-on was significantly more expensive than the PS5 console that could look weird, imbalanced and over-priced?)

And to those wondering if xbox will do the same, the answer is no

Don't forget sony are a billion dollar company whereas Microsoft are a trillion dollar company.

They can afford not to increase the price of their consoles

I'm waiting for JR to go full Ken Kuturagi during the PS3 launch and publish something to one of those investor magazines he enjoys speaking to (rather than the consumers) and say that 'PS5 should be aspirational. Here at Sony we want consumers to think to themselves, i will work more hours to buy one'

People defending this greedy position really are quite deluded.

This is a multi-billion-dollar corporation whose only aim is to please their share holders and make more profits. It’s not about the crisis, it’s about making money.

I’m betting they regret not releasing this for £600-£700 at the start as they’d have been able to get way more money that instead went to scalpers.

In my opinion, this has nothing to do with the global crisis (which is affecting us little people far more than the mega corpse). It’s about getting more money out of us.

It’s just greed. That’s all it is. There isn’t a magic formula or a new thing Sony is doing. They just want more money and know they can get it because of supply and demand. There mistake was not doing it sooner. Because now we are all suffering from higher prices on everything and so it hurts just that bit more for us to take.

Was expecting worse tbh. £30 isn't all that bad!

Comparing it to a Series S is the real joke in these comments! 😂

May not sound like huge increase, but it's totally going to end up showing on the sale goals. In many ways it's game over against Microsoft if they don't follow the same route.

Working at retail myself we already had 4 price hikes this year, where same stuff would cost 50 euro last year we would now sell for 65, so it's not like they are to blame.

This is shocking news. At this point in the PS4's lifespan it recieved a €50 price cut, not a price hike. I'd say it's all down to the price of the PS5's SSD.

I don't think we will ever see a €300 PS5 slim like a lot of people hope. This is crazy.

@IonMagi Nah... Keep TVs and cameras. Time to give up on the mobile phone market.

To people jumping on Sony for this I hope you cry when Microsoft announces the same thing. Nintendo didn't increase their price because they already make a massive profit from the outdated hardware. Sony and Microsoft are probably back to selling consoles at a decent sized loss because of inflation.

@daveofduncan @UltimateOtaku91 @spcspc @jrt87 @Voltan

“Here they come, the beautiful ones…the beautiful ones…la la la la la”

Tbh I’m surprised there wasn’t more defending a price increase.
So far the defence seems to be pointing out chip shortages and global recession…and global covid… there’s merit to it…until you take into account the no current price hike in USA. Surely then you must wonder why you’re defending this…regardless of how valid your points are you’re being asked to carry this extra cost over their more valued American market - don’t moronically clap your hands at that.

And then of course you have the saints that cry “if you can’t afford £30 extra you shouldn’t be a gamer, loser”. I guarantee these will be the same charmers jumping all over Xbox if they announce a price hike over the next couple of weeks.

Interesting times

The amount of people on here desperate to defend this company BAFFLES me.

If this isn't proof that Arrogant PS3 Sony is back then I don't know what is. Truly ridiculous.

Only annoying thing is last week (or whenever they were last in stock) I tried to buy direct from the UK Playstation Direct page, and it kept saying "There was an error" or some nonsense like that. It would not let me buy the damn thing after entering all my details, confirming PSN account for delivery etc!

It would have been far smarter of them to phase out the standalone consoles and only sell bundles to increase revenue rather than just increase the price. Alternatively, they could just not do a price drop in the future and make up revenue that way. Being more expensive than your closest competitor is not a good move, even more so when that competitor is using its near-limitless money to buy their way to the top of the industry you depend on.

@AverageGamer didnt know they are still making phones haha

@Bleachedsmiles I'm not defending it - just making an observation that the price bump happened a long time ago, just was never official. I do actually wonder if they'll be sold for €600 now.

So food has increased in price you're bills too. Which will only get worse when inflation is expected to hit 18% in 2023. You honestly believed luxury items would not increase price at some point, as everything becames more expensive? The likely hood other companies will follow suit is very high, especially as time goes on.

@Dudeman1 As a fan of PlayStation, I'll never understand dudes like you who keeps defending them when they've clearly messed up, this is nothing but pure, unfiltered greed and you're defending it.

Doesn’t need all this reasons and excuses.
Sony feel they can get away with it in the right markets Europe, UK etc etc.
As where in the USA the competition is close so they can’t risk it.
Simple answer is don’t buy one, then supply will out strip demand and they would need to consider a price drop.

Jim Ryan takes to the PS Blog to say this is due to "high global inflation rates, as well as adverse currency trends, impacting consumers and creating pressure on many industries.

Microsoft haven't raised the price of Xbox.

Hilarious to see people defending this in the comments. Why do you feel the need to side with a billion-dollar corporation that couldn't give two ***** about you? All they want to do is extract all the money from your wallet.

The only way this will stop happening is if people stop taking it. Everything going up in price is not an excuse for this to happen - it's a reason for this to be avoided. Late stage capitalism is destroying the hobby a lot of us love, yet people are still queued up to defend these leeches.

Consoles are good bang for your buck hardware wise even with this increase, but they are really dumb with the PR lately. Nobody increases hardware price partway into a generation unless it's an upgrade like the Pro. C'mon man.

I swear to you : I JUST managed to get mine, for the old price of 499 € ! (got lucky with F5 on the official Playstation website) It litterally was delivered this morning !

Even if I feel blessed on this one, I'm sad for all the people that will have to pay those extra fifty bucks.

I'm wondering : when the situation will finally be in a normal state (as in : you go to a shop, and there are several PS5 systems on shelfs, that you can regulary buy, just like a normal product)... will the price drop at this point ?

And when will this situation will finally occur ? I mean... It's been two years. It's awesome at this point.

@Royalblues So much logic , i think your comment is too much for the resident pushsquarian

@Royalblues excellent post my friend. Very good read. On point.

What?! Now the recent lawsuit is even more valid than ever, such greed 😡😡

I mean, it's working 😱😱😱

I've just panic bought a standard PS5 (with Horizon Forbidden West Included - Damn you bundle, Damn you to hell!) before the price goes up in stores 😂😂😂

I've made a saving of minus £20, I guess. As I believe they will probably start selling the console without the bundle now this news has been announced. I am what they call stupid😁😁😁😁😁😁😁 (please laugh at me)

If they keep doing bundles I've saved £30 on that at least 👀

@Snake_V5 what a load of nonsense, with people struggling to pay for basic needs they have no reason to do something as slimly as this

@Kingleo31 I saw your original comment and I agree, people really need to wake up and realize they're a billion dollar corporation, they're not gonna do any favors for you If you defend them. If anything, it'll encourage them to keep pulling greedy decisions like this.

@Widey85 Well no - this is how pricing works in a free market, competitive environment. Companies would always like to raise prices, but are constrained by competition. Sometimes they have to increase prices due to rising costs, but have to balance this against the impact on their competitive position.

In this case, yes, Sony is raising prices by more in markets where it has a stronger competitive position and by less where Xbox is more competitive (the UK and US). And especially the US.

But I think you would have more of a point about fleecing if Sony raised prices by, say, 20% when inflation is expected to be 10-15%, but the announced price increases are in-line with or below current and projected inflation rates in the coming 12 months.

@eshy76 right?

Its like people think companies operate in a bubble that is unaffected by its surroundings. Depending on where they operate inflation sits at over 10%. The costs of production are insane as well.

As others have noted, this is a luxury hobby. It sucks that less people can enjoy it now, but thats how it works with luxuries...

Great news for CEX though, they'll be able to add another £100 onto the consoles now 👍🙄👍

Hey Sony, I don't think this is how it is meant to work. If anything, they should be getting cheaper.

Then again, maybe it is part of a push towards PC; every price rise puts it closer to a decent PC's cost.

@-Sigma- I like Playstation i could not care less who is running it. It sucks that it one thing but my highend Phone is more expensive. Im lucky i already have it but if it was 50 bucks more ill still would get it regardless.

@IonMagi Your comment reminded me of my hairdresser, last time, "We have increased the haircut price because of electricity bills hike", as if I wasn't paying a fortune for electricity as well.

I wonder if this has anything to do with being sued for £5 billion for ripping everyone off?

@MacRider if anyone believes that then they are nuts. Microsoft, Sony, Nintendo, Steam, Epic or whatever company is just after your money thats why its a bisiness.

@Banjo- Well my hairdresser increased the price after COVID its not the end of the world. And you just killed your own argument. What do you them to do suck it up?

@Royalblues people who tell you to find a new hobby are so funny if you can’t afford gaming. Who says you even have to find a new hobby? What you were saying was people will look at the lower price point of the competition and buy just off of that alone, that will happen for a fact now. You now have a more expensive console with more expensive games when the competition offers a cheaper option with an affordable alternative like Gamepass. MS is kind of irrelevant in all this, they don’t have to do anything right now, Sony are making themselves look the worst.

It’s not a case of just ‘find another hobby’. People don’t need to.

Thank god i live in the United States.queens new york represent.yes unfortunate for other territories over the world.thats crazy they are increasing the price.new york is in the house 🏠.word up son

@IonMagi Why are you comparing the most expensive Ps5 with a gimpy least expensive Series S. The Ps5 digital is far better than the S and worth the $100+ more considering it's a fully powered Ps5 with almost twice the storage. Anyone who thinks the S is a deal is a fool, it can't even play most modern games in the 1440p revolution it was advertised for and you're stuck with barely any storage for a digital console so you have to buy their seriously overpriced memory card. I know you're a massive troll but you're really grasping here.

@Flaming_Kaiser It was already expensive in there and it's not something really necessary. You clearly ignore the fact that most people are saving some money. If you have fewer customers in a business where you don't pay extra for materials (scissors, trimmer), I don't know if that's going to increase income.

But yeah, everybody needs a PS5 and a cool hairdresser.

They keep pushing me to PC gaming step by step. Sony becoming dumber by the day. Jim Ryan absolutely incompetent and is probably the downfall for Playstation.

@Banjo- Mate, I've been cutting my own hair since the lockdowns, and I regret not doing it sooner.

I am however, unable to build my own PS consoles, but I do have other alternatives.

I'm sure both the hairdresser and Sony are happy for everyone to use the alternatives.

@Dudeman1 Well the PS5 Digital is pretty much not available in EU lol, so its really not an option. And the vast, vaaast majority of Players do not care about Specs, they only want a console that plays Fifa, CoD and Fortnite (the most played/sold Games every year here), so they will go with the cheapest option available. The PS4 Slim always outsold the PS4 Pro too by a large amount too.

It's funny how no one cares when they go to the store and get charged 30% more for literally everything but you're a bad guy defending Sony when they do the same thing. It's not their fault every country played monopoly money during the pandemic and caused this massive inflation.

I shouldn’t have been surprised by this move but I was. I thought back to before the consoles were released, both Sony and Microsoft were waiting to give the price of their system to see what the other was going to price theirs at. They waited so close to the release to finally reveal their price so they can match their competitor. I think this is a bad move on Sony’s half, though the PS5 is doing so well, it might not hurt them one bit.

For once it pays to be an early adopter. I do feel for the countries affected.

So I saved money getting it within 6 months 😏

I thought it was scummy when the Quest 2 got a $100 price hike.
I didn't expect Sony to do it with the PS5. I'm kinda afraid to see what the PSVR2 is going to be priced at. Makes me glad I bought an Index a few years back.

I'm not defending the price hike, as even though I already have my PS5, I still think it's greedy and is a bad look for Sony. It seems like they are having a lot of bad looks this gen so far. Regardless though, while Sony is indeed greedy here, it's not like Nintendo isn't either. I got a Switch about a month ago now and have been enjoying it, but it's ridiculous that even launch titles are still $60 regular price with their biggest titles going on sale once or twice a year if that. So, while I can't say I support Sony with this decision (or a lot of their decisions then gen), my point is unfortunately they are not alone in their greed.

@Dudeman1 those people are the biggest hypocrites in gaming

Another in the long list of bad decisions made by Jim Ryan since he became head of Playstation in 2019.

The fact that US is unaffected is pretty obvious evidence that he's taking advantage of regions where Playstation is in a much stronger position than Xbox for this price increase.

Someday the constant arrogance will cause problems for Playstation.

Well I'll definitely be skipping this generation for the time being. When's the PS6 out?

@Yaycandy

Very wrong. The Xbox 360 significantly outsold the PS3 in the US NPD sales charts. The PS3 won the 7th generation primarily due to the console picking up so much steam in Europe after Uncharted 2 released.

And neither the PS4 or the Xbox One was able to catch the 360 either. And the Xbox One’s only market where it didn’t crash and burn completely was here in the States. The PS4 outsold it, but not by the overwhelming numbers it outsold it everywhere else.

@Bamila

I work in auto parts retail and I’ve seen the same thing.

An alternator for a 99-2003 Chevrolet Silverado was about 145.99 just six months ago. Now we are selling them for 195.99.

And it isn’t stopping. Price increases are rapidly hitting on all aftermarket parts. It’s insane.

Our employee discount has saved me on several occasions over the past year or so.

@OrtadragoonX The cheap PS3 revisions that were sold when the generation had already ended also helped.

@ED_209 Tell them to shove it, shove it, shove it.

@KilloWertz Agreed and Microsoft will capitalize one this. The Xbox S is giving and game pass because of the pricing is giving MS massive inroads into the gaming market.
Consoles have been sold at a loss and made up on software. For Sony it is one PR nightmare after another. They should learn from NVidia who is hated because they turned their back on the gaming market for crypto and now crypto is dying and few want their cards. I mean the gaming market built NVdia to what they are. They also hurt the PC gaming market. Fortunately for both gamers seem to have short memories. Sony has really been showing their greed and Ego lately. . Not to mention so far this gen is not much of a leap. What Sony does not get either is they sell TV and other things and this will bleed through. Doing this especially in Europe is so wrong right now when they face a crisis pure greed.

This price increase is dumb.

I feel bad for Europeans. As bad as things are getting here it seems like this winter is going to be appalling for you guys with upcoming heating costs.

This just seems like a decision made mostly on a whim. I never thought that Sony would do this. It’s unprecedented in the console gaming market.

Sony have handed a massive advantage to microsoft, who now have the more powerful and cheaper console than the competition. I think this was a big mistake on par with xbox attempting to raise gold prices, I expect a back-lash as this spreads, really awful news that will go down like a lead balloon, Jim Ryan has got to go

@Shepherd_Tallon exactly, these people actually believes Sony's baord members get together in a room and say "right how can we a screw our fans next"

There's logical reasons behind every decision they and countless other companies make that us consumers could never think of or comprehend.

I hope many of you are never in charge of a company, it wouldn't last long. Everything is going up in price but Video Game Consoles cannot?

yes its a pr nightmare. but sony arent immune from inflation, they do not have a bottomless cash pit like ms.

fb put up prices and they have more cash.

unfortunately everything is increasing right now. hopefully sony reduces prices when possible. you also have to remember said product is going to last you for 5+ yrs till next gen.

but well its the Internet and people never over react.

@jrt87 To some people it's not a hobby, it's there life.

Isn't it a odd world we live in were a mineral that gets drilled from the thing we all stand on, dictates & control's the lifes we live through a man made currency, by a bunch of people obtaining something they are born & living on.

Literally everything is going up in price at the momenr, I'm not sure why people are so surprised, I'd actually be surprised if Microsoft don't make a similar announcement soon.
Though yeah, like a couple people have mentioned, bundling a couple of codes for their older games would make it look more paletable.

550€ in Europe? that's WAYYY cheaper than in Mexico (744€).
I didn't know that it was so 'cheap' in EU.

Bad move Sony. I am happy to already have my PS5, but feel sorry for those who still are going after one. This will negatively impact PS5 sales in my opinion; we are all being impacted by this global crisis. How many billions Sony made last year? Is this really necessary?

There could be an actual need for this, and if Sony simply stated what it cost them to build and ship a console a year ago vs today to show us the increased cost then that would explain the increased price. But they won't, b/c it's probably cheaper as Sony probably locked in part prices for years in advance and shipping went up 2 years ago, not recently.

Sony also looks dishonest by not raising the US price, and having the Japan increase not start for another 3 weeks while all the rest start today. Should have been 10% across the board starting today to show the urgent need. But there s no urgent need, it's just a profit.

Sony should have gone the Nintendo route. Switch was out for 5 years without a price drop, $300 for 5 years, then they added an OLED screen and $50. Sony should have added a larger SSD or put a new Pro controller in the box then charged enough to make a profit, hide the increase. It's been 2 years, surely they could get a larger SSD by now for about the same price. Something.

Oh well, probably still cheaper than eBay.🤑

😂🤡 what an absolute joke

@Luigia oh eventually, yes it definitely will.

@Richnj I Don't Know About That Nintendo Got Their Fanbase To Pay For Cardboard.

I’ve just ordered a PS5 from Argos that was bundled with HFW. It’s still £499.99 so the price increase hasn’t been applied yet and there’s still stock available, if your still after a PS5 then hurry and get it while it’s in stock and before it goes up another £30.

@eshy76 I agree regarding why they kept the price the same in the USA, it's literally in Jim Ryan's quotation.

The US dollar has gained 16% on the Euro, and I read that Sony buys its components in dollars so that would have helped keep costs down.

Btw doesn't the price reflected in Europe already include VAT? In the US the cost for the PS5 after taxes is between $540 and $550 depending on state.

@Dudeman1 yeah, Nintendo is loving this. If undecided about a console and $$$$ is a factor, damn straight people will take this into consideration. And pretty amazing that it is still selling well with aforementioned outdated hardware.

As for Sony and the increase…. Just glad I got mine…. It would not surprise me if the US goes up after Xmas

@Royalblues. Respect playa.bronx the 🏡 home of hip hop.some of the best mcs are from the bronx.but over here in queens new york we are legendary.and yes both mets and yankees are doing really good.how is it in Philadelphia.nyc represent.word up son

@MaccaMUFC I almost bought one today also but here’s the thing.

I had to sell my PS5 in January due to financial issues earlier this year so reverted back to a PS4. I’m now financially back on my feet and was nearing buying a PS5, but right now I won’t.

The fact they claim this is a global crisis issue but haven’t increased the USA price really bugged me to the point where I won’t be swayed into panic buying. When I buy it I want it on my terms and for the price I think is acceptable.

I’ve waited this long. I can wait a bit longer.

Anyways, I really hope you enjoy it because it’s a great console and thanks for the tip off for those who want one before the price increase.

I feel like the PlayStation 5 is losing a lot of it’s appeal, Sony seems so out of touch with its fanbase, I’m not sure why that is

@IonMagi

It's the PS3 days all over again.

Sony is tone deaf as hell imo.

@UltimateOtaku91 haha fish and chips cost more because the U.K. put sanctions on Russias fish exports, and the U.K. market gets around 30% of its white fish from Russia, or did, so the price increase has bugger all to do with the increase in inflation.
Your analogy is flawed and not applicable.

And last I checked Sony wasn’t increasing its prices on all the other products they make and sell like TV’s and speakers etc…

@stvevan I dont agree with it , nearly every story on here is ps is doing great here and ps is selling great here and so on and so on
It's not as if they have been in losses for a number of years cause they being saying how they made great profits

And those saying about fish and chips shops raising prices yeh cause they don't make billions every year Sony do.
It's amazing how some ppl defend these giant companies taking the Mickey out of thier loyal customers

Sony kidnapped my kids. ..it's ok they did to make games better

@sword_9mm PS3 launched at 599€ In Europe back then so they are close to truly going backwards in all the wrong ways

@GreatAuk Hi there - yes I think there is discrepancy between quoted US prices vs the rest of the world...so the European/UK price increases are probably after VAT, meaning the underlying increase is less than the final RRP amount. I could be wrong on this though...

@Kienda I understand your wanting to stand by your principles but if you were considering getting a PS5 then now is the time to get it before you’ve got to pay any more money, if your wanting it brand new that is.

I really don’t see Sony reducing the price anytime soon and even if they do, are they going to take the extra £30 into consideration with the discount or are they going to completely dismiss that and reduce the price from its original £449.99? Knowing Sony it’ll probably be the former. Either way it sounds like your happy with your PS4 for now.

As for Sony not increasing the price in the USA, as someone has already said in these comments it could be that Sony wants to remain competitive with the Series X which is selling either more or about the same as the PS5.

the price increase makes sure Sony maintains profits forecasts. They would rather the money came out of your pocket rather than their profits

@Widey85 I'm not sure we're in total agreement, but I would say I hope this is as far the price increases go. And let's not pretend Xbox are saints...didn't they try to increase the price of Gamepass last year and had to hastily backtrack? And online gaming on console used to be free until Xbox charged for LIVE...we need competition to be strong on all sides.

This is bogus. NVidia just said there is a glut of chips and prices are coming way down now crypto has crashed. Yes I know they do not make the PS5 chips but he chips are made in the same place.. All this time and all this inflation and now it is cooling so why now? Inflation is dropping other than gasoline which here in the US had also dropped not so other places. Somebody had said to Sony make the money instead of the scalpers. It is nothing more than a money grab. I think part of inflation is companies intentionally causing shortages to raise price. We are in the got to have generation and they will pay whatever.

The remainder of this year just don't buy 2 big takeaways and then you'll have the money for the extra costs to buy a new PS5. And not only that you'll then be tiny a bit more healthier. Joking aside this sucks

profits before players

@eshy76 you are right they did backtrack on it ( it was gold they did it on ) but Ur still right

This is what I hate about Sony, yes Microsoft did backtrack on a price change cause every one kicked off and they said ok we won't do it which is gd for us consumers , ppl kick off at Sony they don't care , same as this price going up Sony will see all the backlash they get and still stick to it

They are making more money now then they have ever in the entire history of Playstation, on top of that they charge more for games then any other console manufacturer.

If I was in charge of Xbox I would be running non-stop attack ads, also it looks like Sony have 100% given up on Japan. Is now and will forever be Nintendo's kingdom.

Even from the US perspective where this doesn't apply (yet), this is offensive. Not surprising with Jim, but offensive. The money comes from the games, not the consoles, the consoles are sold at a loss since forever, which is a mechanism of Sony's own invention. It's hard to argue about their costs going up when they're posting huge profits. If they were showing a loss like Nintendo in the WiiU era (or PS3 launch era) you could understand that reasoning, but not if they're posting profits.

It's a "small" price increase, especially when compared to scalping and retail bundles, but the idea the PS5 is now the most expensive console, with the most expensive games is definitely err......fiercely daring?

Is there even one example of the most expensive console winning a generation? I can't think of any. PS1, PS2, PS4 were the cheaper (or same cost eventually) console. Wii was the cheap console. PS3 almost failed entirely until they redesigned it to not be the most expensive. It takes brass ones to openly state "we're passing our costs onto our customers". It's more funny to see them effectively declare they see their market position as impenetrable enough to not need to be cost competitive, while also arguing against BlizzActi because they're poor, defenseless Sony.

For me personally, US or not, this sets the tone for what they're thinking with VR2, and I'm going to be a lot less interested than I thought. If they go $500+ for a cool but limited use accessory, I'm out for a good long while I think.

They did just hand MS their marketing strategy on a silver platter though. Got to love friendly competition like that.

Good analysis of this in the FT.

In addition to rising global costs and a semiconductor shortage that has held production levels far below demand, the PS5 has been a victim of currency volatility. The PS5 was launched in November 2020 when the yen traded at about ¥105 against the US dollar. Since June this year, the currency has been below ¥130 to the dollar, significantly increasing the PS5’s production cost in yen terms.

Also, that before the price rise Sony was already making a loss per PS5

In June … Sony was losing as much as ¥15,000 on each PS5 unit it sold in Japan. Globally, the average loss per machine was likely to be about $50

Finally, a bit of sales data, as of June 2022 total global sales were:
PS5 21.7m
XSX 15m
XSS doesn't mention

Meaning on average Sony have lost $1.085bn on PS5 hardware sales.

It's not just CEX ramping second-hand prices, check out this news from Japan:

In Sony’s home market of Japan, machines have been in such short supply that units at present sell in the second-hand market at a premium of about 70 per cent over the official (pre-increase) retail price. In May, Sony sold just 2,693 PS5 units in Japan — a number that reflected the exceptionally tight supply.

@NEStalgia It makes even less sense when you remember that Sony called Microsoft and still is asking them and are worried about the Activision deal and criticising things in the regulating reports that they started doing first, when you remember that they're watching Microsoft from the shadows before making/showing any move like the PS5 console design and specifications (that were overclocked at the last minute) and the pricing, all of them revealed after Microsoft's. It's incongruous, to say the least. Suddenly, PS5 is the most expensive yet not the most powerful console of the generation, with the most expensive games.

I'm not surprised about price hike as sony PlayStation has already got don mattrick Jim Ryan as he's not a gamer he just a incompetent 2nd hand car salesmen

Only cares about the £££££ not the customer profits before gamers

Here in UK we are in a cost of living crisis and this twonk Jim Ryan giving excuses why to increase the ps5 from £449.99 to £479.99 greed greed greed

I will continue to slate Jim Ryan as he's just greedy waste of space just like his m8 don mattrick

Bring back Shawn layden.

Luckily I got my ps5 2 months ago

At £450 from argos so screw you Jim Ryan

You are running PlayStation into the ground .

I’m not surprised about price hike as sony PlayStation has already got don mattrick Jim Ryan as he’s not a gamer he just a incompetent 2nd hand car salesmen

Only cares about the £££££ not the customer profits before gamers

Here in UK we are in a cost of living crisis and this twonk Jim Ryan giving excuses why to increase the ps5 from £449.99 to £479.99 greed greed greed

I will continue to slate Jim Ryan as he’s just greedy waste of space just like his m8 don mattrick

Bring back Shawn layden.

Luckily I got my ps5 2 months ago

At £450 from argos so screw you Jim Ryan

You are running PlayStation into the ground

Basically they will be gullible people who defend this price but I won’t because I’m not a mug

You are a greedy money grabbing scumbag Jim Ryan

Bring shaun layden sony !!!

As this £30 extra will encourage scalpers to jack up prices to £5000 for a ps5 here in UK

Bad move

Sony is back arrogant and greedy like the ps3 era in 2006

Thanks Jim cough don mattrick Ryan

Resign your post get shaun layden back in as ceo .

Damn you Sony!! Other gaming companies will follow.

Not US is probably to keep the "home" country players sweet.

Eltomo agreed disgusting Jim Ryan go home you fit enough to be ceo of PlayStation.

@Doubleagent2022 The day he steps down we will all celebrate.

I wonder why there wasn't such a strong backlash against Xbox when they increased their price in some regions last month.

We might be waiting us PlayStation gamers

And I'm a xbox gamer aswell

But Jim Ryan won't be force's out or ge won't quit as he keeps being a money grabbing sony will keep him at his post fat cat ceo.

Still can't find a PS5 for less than 800eur, so no change there I guess

I knew soon Jim Ryan took over bad news is coming when he is in charge.

Didn't think I'd ever say this after 20 years of PS ownership but "**** you, Sony!" The latest incarnation couldn't be further from the PS4 era.

It's about time people like me saying this

Vote with your wallets

Not greedy corporate greedy cough Jim don mattrick Ryan

**** you sony and Jim don mattrick Ryan.

I live in the US, but yeah, this sucks. I still don’t have a PS5 and I won’t be surprised if the price does eventually increase in the US.

@Shepherd_Tallon There was a 6% increase in India (which is about $30 USD). I can't find info on other regions right now though because most of my searches just turn up the PS5 increase now and people wondering if Xbox will go up too.

My food shop last week was £40+ more & I didn't order anything different from the month before so yeah EVERYTHING is going up(in the UK) Shame the PS5 price is going up tho. Maybe Jim Ryan should of tried harder to stop it but all he seems to think about nowadays is PlayStation Exclusives going to PC ASAP (I am never gonna let that go)

The demand for PS5 is so high that this won't impact sales at all, and they'll help offset some of the rising production costs due to inflation.

Optically, this may not be the best move, but when they'll continue to sell every PS5 they can make regardless, why would Sony care?

@zebric21 what does that mean? Exotic? Are you talking about the design of it? Because in terms of parts used, those aren't all that different to what Microsoft is using in their Xbox.

@Bleachedsmiles
Under your excellent verbiage, there are a couple of quite misconceptions that leave your entire post quite meaningless.

The more "valued" American market. Wrong for so many reasons. The European market has always been PlayStation stronghold for generations.

Precisely because of that, and because they have a stronger position in Europe, they feel they can increase the price without not much of an impact.

If they aren't increasing the price in the "valued" American market is because here the competition is fiercer. Period.

And about "Xbox". I even barely name them, that's how unappealing the brand is to me. I wish them the best though! Their Game Pass gave us the new rebranded PS+, so i am here waiting for what's next

@Banjo- Remember the original rumors were that they wanted to charge $600 at least for the disc PS5 and only kept the price down because MS revealed $500, which I believe. It's the same arrogance as the PS3 except Kutaragi took the fall for that one.

"The most expensive console" has never won a generation. Ever. And Sony built their entire brand around being the cheap console. Of course, that is probably pulled hard by the US market which is why they're leaving that one untouched I suppose.

Enough is enough. This has been building to this moment with Jim Ryan & Hermen Hulst, mask off, full greed, turn console players into payers. Time to start speaking with the wallet. I'm sure Big Jimmy's PC players will back him like we did during the PS4 era

@ATaco so Xbox has haptic motors and liquid cpu cooling? A super fast ssd? Exotic doesn't mean better all the time but yes they differ alot

Canada here. I'll take the $20 MSRP price increase of a PS5 over the $130 MSRP price increase of the Meta Quest2 anyday.

(I bought a Q2 before the increase, but not as lucky with a PS5 .. quick check on Walmart.ca shows they allow scalpers on their store to sell PS5s at $1000 or more. FU Walmart, I'll just have to wait until PS5s are on shelves as they should be)

@zebric21 Digital Foundry and others have tested loading speed on the SSDs of both machines and shown negligible difference. If a PS5 game is particularly fast loading (moreso than normal), it may be down to how the developers implement the load process, as hardware-wise, it doesn't seem to be that different.

Sony: because of development costs, we have to raise our prices on games!
Sony: because of inflation and the high prices of commodities, we have to raise our prices in consoles!
Us: uhhhhh, what about your record profits, recently?
Sony: 😐😶...☝️🧐 inflation!
Us: ..and what about "your consoles, turning a profit*" as of 6th of august, 2021?
Sony: 😐😶...☝️🧐 higher commodity prices!

*source, extremetech

I just want to say I’m sorry this is happening to my friends across the pond and in places all over the world. I was recently in the UK visiting on my holiday and was so impressed with the country and people. I know this could affect a lot of peoples decision to buy a console and be entertained, especially during these crazy times we are in, entertainment is something that can keep our days just a bit better. I am truly angry at the world economic situation we are in and how companies will continue to reek profits at the expense of the consumer. Not a good move Sony, makes me wonder if getting into this hobby was a smart move.

@Party_Cannon They also said that liquid metal cooling is very rare and a first among consoles so check all the possible factors at play.

I paid $1000 for my first ps5 console from a scalper so extra $50 don't bother me as much. A year later I was able to get another ps5 for retail but to get that I still had to go behind Walmart + subscription to secure one. That being said I understand all sides Playstation just has to keep putting out good games. Xbox has the best value for the buck but they don't have nothing I'm interested in at all.

Without trying to sound like a stupid PS fanboy I do think the argument of one company having trillions in the bank and the other having billions is a very valid one to have and imo is very foolish to ignore. Being consumer friendly doesn't come cheap and to put it simply Microsoft can afford to be more consumer friendly than the others. And that huge difference in bank accounts can be seen when Microsoft are throwing almost many millions per game at nearly every 3rd party game released so it can go onto their GamePass day one. Wasn't it rumoured that Xbox payed 5 or 10 mil for an already 1 year old game Guardians of the Galaxy to be on GamePass. So how much has Xbox payed for Life of P to be on GamePass day one, must be 10 mil or more. Again this is where the trillions difference comes into play with all this consumer friendly talk and shouldn't be ignored. 360 had exclusive deals with I think GTA4 and then CoD and then the following gen PS4 had the exclusive marketing deals for CoD and GTA5. This gen it appears that Xbox has had enough of marketing deals and instead just purchased the entirety of Activision instead, again showing the difference between trillions and billions. Its all there for you to see, read and make your own judgements from and is nothing other than facts when you start digging for info about it. Also this PS lawsuit doesn't make much sense when Xbox are having a far bigger impact manipulation of the market with their trillions on the video game industry as a whole than anything PS or Nintendo is currently doing

Some brainless idiots in this thread need to take a look out the window and see what's happening in the wider world

@Juanalf This is simply wrong. PlayStation operating profit fell by 37% year on year in fiscal 1Q which was reported at the end of July.

@PhhhCough What record profits? How could PlayStation be making record profits if its operating profit fell 37% in the last reported quarter?

For those in the UK: I managed to bag a pre-price-increase standard PS5 from Argos today, and it got delivered 3 hours after I'd read this article and ordered it 😂 I may be mad, but boy that's some impressive consumerism in action.

I don't know when the stores will get the memo to put prices up, but it's clearly not happened yet.

As for should they increase prices? I'll let the raging internet decide that.

Time to invest in a nice dark hoodie Jimbo! 😁

I'm certainly not here fishing for hearts

@spcspc “and if your babies are going crazy…that’s how you made me…la la la lala”

You’re totally right… as reward for ps5 selling more in places like they UK we should definitely celebrate their success by paying more for the console…why stop at £30? We should be grateful and offer them £100 extra! And if we can’t afford a measly £100 extra we don’t deserve to be gamers! Right?

“La la la lala” 🙃

Sony feeling they can raise the price here because ‘popularity equals less impact’ does not translate into us feeling ‘valued’. Crazy right?

Xbox doesn’t appeal to you? Ok?

@eshy76 ok, "record profits" might be a bit of a stretch, but the last fiscal year for sony saw them bring in $300million+ in profits. It might not be "record profits" but it isnt chump change, either.

Their "operating profits" fell 37%, meaning they lowered their expectations. Instead of expecting $100B in revenue(example), they adjusted it by 37%. Not really a loss(cause you cant lose, what you dont have), just adjusting expectations, etc. And sony blamed it on poor software sales, lack of releases(Reuters 29th of july), etc, not inflation and the prices of materials.

Degrading the margins for scalpers is going to help get consoles on store shelves and off of eBay. It’s not like people haven’t been paying more than this anyway. It’s not a good look for them, but it makes sense.

Jim Ryan: 4ThePayers

@Bleachedsmiles It is a matter of optics and pockets. And most importantly, how much of a disruption this really is.

Unfortunate they had to increase the price, but one can save one more month to be able to afford that light increase. Whoever wants a PS5, they will get one even with a price increase.

Lastly: come on, let's be honest. The gaming community barely focuses on positives. Instead they love complaining a lot. No matter what a gaming company does, people will always complain.

La
La
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F*** Sony I'm going with the Xbox any ps exclusives I want I'll just patiently wait to get ported to pc they didn't seem to care about inflation when they spent 3.7 billion on bungie & surprise surprise the us gets special treatment & doesn't get a price increase

Chips shortages and recession isn't a good excuse for a company who are proud to announce when they're recording record breaking profits.

And those defending it need to see for what it is, PlayStation dominates the gaming market in alot of these countries so of course they will squeeze out more out of their customers, it is business 101, if you can do it you will. Where in the US they have strong competition from MS, they cant do it here or else the XSS looks even better at $299.

Feelings and loyalty to a brand shouldn't be used as way to justify price hikes, and even worse supporting it makes it part of the problem.

Not worth thinking of even, 20$ up from 500$, big deal..., i don't see it as a big fuss.

@CieloAzure The XSS is looking even better at £249.99....and that's coming from someone who's owned every PS, way back to the original.

@IonMagi life long Sony PlayStation owner, always have the newest console within the first month. This time I saw zero appeal, it’s been corporatized, wokified and complete stripped of it’s soul. I haven’t looked back in regret yet, Japan please take PlayStation back from these western clowns.

@sanderson72

Right! That's why I got one too, I have also been supporting PlayStation since the PS1 days, there just comes to a point where the brand only cares for itself and not is consumers anymore.

I know the hike isn't that much; but it really is the about the principle of the thing.

News flash: corporations aren't your friend. If a company can continue to milk its customers to maintain a (record) profit, it will. None of the Big Three are immune to it, it's just that some are better about not rubbing your nose in the fact.

First it was $10 more for even cross-gen games (because...next-gen..and DualSense). Now it's a price hike on the system.

It starts to add up.

If people continue to shrug and say "Meh it's no big deal, Sony dominates regardless" the more you will continue to get milked in some other way.

This is the exact reason I want Sony knocked off the top. I love the PS5. I love the exclusive games for PS5. But it does feel like Sony's PlayStation division is getting a touch of "we can do anything to our customers and they won't care" attitude - mostly because it's kind of true. It needs a humility check.

Remember this...all this is about is because the company isn't making quite as much profit per sale as it once was.

A group of suits in a boardroom were mad they can't afford to keep the current pool maintenance worker for their second homes on a tropical island somewhere, so they decided to raise the price.

I guess we need to preserve the pool maintenance workers job, though, right?! How heartless can we be?!

@GamingFan4Lyf This is the problem ppl take this stuff ,these companies should realise it's the consumer that's king not the shareholder
If they had any respect for Thier customers they would reverse this

Is the consumer or the shareholder king ?
We shall see if they reverse this ....if it goes as well as the upgrade fee ,I know who wins unfortunately

Not really surprising when seeing what people are willing to pay to scalpers smh. Sony gets away with a lot (they need more sponsors for their acquisitions). I love gaming but €80 for a game took the fun away (+ €10 upgrades) with PS. I used to buy a lot of €60 games but with their price hike it felt like they like to offend me as a customer. Even PS/PC games (Rollerdrome) can have a difference of €10. With crazy prices, like energy, people will be attracted to Game Pass even more. Was excited for the PSVR2 but that will probably have a crazy price too.

Wtf they increased the price of the Australian version? Games over there are already 90 dollars or something crazy like that.

Lol there's a few perfectly worded sentences up down this entire post of comments which appear to come across as genuine. Peel away the perfectly worded sentences though and underneath you'll find the words biased Xbox fanboy with a laughing emoji. And to be fair this happens on all sides and there are some genuinely unbiased perfectly worded sentence comments here too. Some of these biased perfectly worded sentences though ain't pulling the wool over my eyes

Wow... thats not great. To be honest, I think the PS5 hype has slightly passed for me. The Switch Lite got me back into Nintendo, and now I've bought an OLED, it's where I'm gaming mostly now, portable!

It sucks but it's honestly not surprising. The price of many things are going up, worldwide. That's what a Global shutdown will do to you. We didn't really think we'd see no consequences did we? Sucks though. For sure.

@Ristar24 Yea I play my switch way more still. Mainly because it is portable and more varied games. Just finished the Xenoblade Chronical definitive and what a great game. Right now I am playing Horizon Forbidden West and honestly this gen not much of a upgrade from Zero dawn graphically. This gen is so mediocre of a upgrade compared to previous. I am more excited about the next switch than my Xbox, PS or PC. Hope Nintendo does not do something crazy and stick with this formula of the switch..

No no no, don’t worry, it’s like the N64 all over again. There will be a free game incoming to compensate you for your loss, it’s assured.

@SinfulDestroyer

Its not over that is just silliness and such a fanboy statement. That in my opinion is not a true gamer because a true gamer plays games not systems..

If I were MS I would lower the price though.

@shred5 Yeah, I've even subbed to NSO online instead once my PS+ expired, I play a lot of retro games and it has a pretty good selection now.

I'm not peaved about the price increase in the current inflation/shortages climate. I'm peaved that it's not happening across the board so to potentially lessen the increase for everyone.

This guy is from queens now it makes sense. word up son @playstation1995

@NEStalgia not gonna lie , the ps3 deserved to be expensive at that time , it was a phenomenal console with so much features and the hardware was so advanced - it had like 8 USB ports and memory card slots , a power switch so that you didn’t have to turn on the system to completely shut it down , insane backwards compatibility, built in wi-fi , low failure rate unlike xbox ,rechargeable wireless motion controller with long battery life , and it had blu-ray .

the ps5 doesn’t compare to the ps3 in terms of renovation and big next gen leaps at their respective times

@kejsi-sensei well said… gas, food, basic living has gone up… luxury products that people don’t “need” going up? Yeah duh?! Sucks but it is the unfortunate reality.

@nomither6 I love the PS3, it remains my favorite PS console, better than 2, 4, and so far 5. Hard call between 3 and 1 though. in no small part because the experimentation with the games on it at the time was very special.

The price point, though was ridiculous. Sure it "only did everything" but it both misread the market so badly, went for extreme overkill, etc, But the thing cost as much as a top of the line steam deck with half the capability 15 years inflation sooner. That's insane, that, in today's money would be what, a $1100 console? It maybe deserved to be expensive but it also deserved to die the quick death the original model died. I still have my PS3 Phat, I still love it (and still hate the Sixaxis that doesn't work anymore). Those features were all amazing but they really don't account for the price. The stupid Cell processor was both the reason for the high cost, and the achilles heel for developers. It's a shame, the IDEA was great, but that poor Cell haunts even Plus to this day. IIRC, originally it was supposed to have 2 Cells, one as the GPU, and they designed it, but could never get the graphics Cell working right and eventually had to rip it out and replace it with the off the shelf GPU. That high cost by and large was paying for the lost R&D costs of the second Cell, I imagine.

@helloim_anthony. Haha.😀.queens new york home of the best rappers ever.and legendary celebrities.word up son

If you agree with this you're one of three things.
1. An early adopter
2. An American
3. A shill

@Richnj. I been cutting my own hair since 2014.and i have not been to a barber since.and im really good at it.much respect play.from queens new york.word up son

@NEStalgia ah that makes sense , good points

When I step back and look at this whole picture it worries me. Sony has 100% lost touch. While they're not quite at "Get a second job to buy a PS3" level, I do feel they are tip toeing the line. Microsoft can and will weather the storm with their loads of cash and good press while Sony nickel and dimes us with unlocked frame rates and controller vibration. They promise a 1hr trial and release a 35min one instead. I've been a life long Sony fan who has grown increasingly annoyed with the numerous missteps. All this and the games we have to look forward to are 12 live service ones.

@spcspc I have no idea why you think the countries getting the price increases should be grateful they're being chosen because it's 'less disruptive'.

And sure, gamers in those countries could go without something for a month to offset the additional price... But some people have this seemingly unique thing called principles. For some people it's not simply about the money...it's about the message. And the message from Sony isn't a good one however you guys want to spin it.
When you think about it...how much money has Sony spent on studios this gen so far? And now with cost of staying alive rising we're to be sympathetic to Sony because? Why?...has Sony actually made a single pro consumer move this gen?

You're right, the gaming community barely focuses on the positives... So let's see you lead the way and congratulate MS for not raising the price of xbox's...

Oh, and you're singing the wrong song friend.

I remember when the Switch announced their starting price of $299. So many gaming websites said it was DOOM to FAIL. Yet here it is possibly can become the top selling console of all time. Only time will tell how this move will affect Sony. Maybe with the negative backlash they will do a 180.

Why would anyone defend this? I mean, sure, it seems to be way more chill and down to earth with Sony compared to the big N, but ...still. I absolutely hate being so negative all the time, but gaming as a hobby should be about standing up against this stuff, not joining the cult of billion- dollar corporation worship. I'd just imagine the absolute toxic nuclear fallout that would occur if Nintendo did something like this. Now that fandom is on a whole other level.

All I have to say is thank goodness I managed to pick up a PS5 for retail price in June. My country's insane sales taxes will surely make it the price of an entire month's worth of rent with this kind of hike. Also, Sony's PR is officially worse than Blizzard now in my eyes ...Quite the achievement. What happened?

@HeeHo Pretty much. 3 would be shills ...or just members of the 'Holy Church of PlayStation' cult, patent pending.

@Banjo- I dont know if its not needed you pay the bills for Sony. I got a increase in pay you now what it still does not make a dent in the costs of living.

I had to skip a PS5 a few times because there where more important bills to pay. If you are broke and you are low on money i would wait to buy something like this anyway.

The winter is not here yet and in the Netherlands we pay the highest price to warm our houses already. So excuse me if i really think there are bigger issues then a €50 increase with my PS5.

@Bleachedsmiles Isnt MS the richest company in the world by now. How would you spin it yeah we spent what was it 8 billion for Activision Blizzard we need you to pay for the increased costs of the console?

@Bleachedsmiles 😘

PS5 could be $1000, that doesn't mean I'll go out and buy an Xbox. Probably wouldn't buy a PS5 at that price point either. But more expensive console and more expensive games doesn't make me an automatic Xbox fan boy. Doesn't work like that for me.

When GOW Ragnarok releases people are gonna forget all about these Sony shenanigans and buy the first PS5 they can find lol

@Flaming_Kaiser They’ll spin it the same way certain apologists on here have won’t they? I mean Sony just paid how many billions on Bungie? what are those people here gonna say if Sony announces it’s buying square some point this year? Or announce they’ve acquired yet another studio?
It doesn’t count because Sony aren’t as rich as MS though right?… Sony are clearly struggling for money.

End of the day it’s a bad look for any of them. Break the message down - they acknowledge a global financial crisis. Acknowledge people are struggling with the cost of necessities. But want to raise the price of the ps5 to keep in profit (not survive). It’s an out of touch message. And if MS did it they’d get just as much, if not more, backlash.

But of course they’ll still be people just as out of touch as them, saying things like “if you can’t afford it don’t be a gamer”…or “deny yourself something for a month and you’ll offset that price difference”.
Or start writing about the strong dollar, or how they should do this in these countries because they’re popular enough to get away with it etc etc… non of which should be on the consumer who isn’t a billion dollar company.

It’s the message that I have a problem with. And the same would be for Xbox or Nintendo, regardless of how many more billions they have in their bank accounts

@Bleachedsmiles I believe if you stay still MS will ug up everything. And Sony versus MS is David versus Golaith. Without the massive luck from Windows they have been gone ages ago.

Now is a good time to leave consoles behind and stick with PC and handhelds like Steam Deck and Switch.

@Flaming_Kaiser What's your problem? LOL Do whatever you want, I don't care. I'm not here for anyone's hostility nor for anyone to agree with me.

@Widey85 I think they are rising price because that ensures console sales profitability. When you can reliably make consoles for profit, you loosen dependency on game sales.

@MrSensical never, MS and Nintendo both said no increase in response

It sadly pushes out a purchase for me...

@eshy76 this isn't the first time inflation has impacted the world, regardless of any excuses a 2 year old piece of hardware having an increase in RRP from release is totally unheard of...

@Widey85 Sony have a huge largely brainwashed customer base, so they don't care too much, they just need to ensure they don't push it too much because even brainwashed audiences can break

@MrSensical Yeah, when Jimmy Carter was POTUS.