Tag: Kaz Hirai

Promises change

As promised, former PlayStation president and new Sony CEO Kaz Hirai has revealed his rescue strategy designed to resurrect the ailing Japanese giant. The likable executive’s speech hinged on the idea of change and unification – something Sony has been striving towards with little success for years. In his presentation, Hirai...

The numbers aren't red enough

We find it hard to believe there’s been a smile on new Sony CEO Kaz Hirai’s face since he started his new high-power role just over a week ago. One look at the company’s balance sheet would be enough to plant a permanent frown on even the most jubilant of personalities. Indeed, Sony has warned investors today that...

Hirai making his mark

Sony’s financial troubles are well documented. If you’re not up to speed, then know this: the company is expected to report a whopping £2.1billion loss in its latest financial report. That’s not particularly healthy. Of course, that’s also the reason that former SCE president – and lifetime Ridge Racer fanboy – Kaz...

No time for jokes

Expect to see the hairs on newly appointed Sony CEO Kaz Hirai’s head gently transition to a subtle shade of silver over the coming months. The fresh faced executive has announced a conference for 12th April where he’s expected to reveal his strategy to turn the troubled Japanese manufacturer around. With Sony predicted to lose...

Must change from the top

Current Sony Computer Entertainment and future Sony CEO Kaz Hirai has spoken candidly about the company's future prospects to The Wall Street Journal. Speaking ahead of Sony's $2 billion loss in the last financial quarter, Hirai touched on the challenge facing him as the next CEO of Sony: We can't just

Long-time Ridge Racer fan, Kaz Hirai, has been promoted to president and CEO of Sony Corp, the company announced this morning

He'll take over from Sir Howard Stringer — who will stay on as executive chairman until June — when the new roles come into effect on April 1st. Hirai's a long-time Sony employee, having cut his teeth in the...

The start of the year has been dominated by new console speculation

Various reports last week indicated that Sony was getting ready for an E3 reveal of its new system, but SCE gaffer, Andy House, was quick to laugh off such speculation. Now chairman Kaz Hirai's chipped in — backing up his colleague, and reiterating that there are no current plans to reveal the next PlayStation. “Andy is..

Sony's affable executive, Kaz Hirai, might be around for a few more rounds of Ridge Racer just yet

Following reports that the cheery gaffer had been promoted to presidential status, the Japanese company has released a statement refuting the claims — stating that "nothing has been determined at this time". Given the comment's wording — and original source Nikkei's penchant for..

Sony Computer Entertainment gaffer Kaz Hirai has just confirmed that PlayStation Vita will not launch until 2012 in the US or Europe

Japan will get the device before the year is out. The news comes via an Associated Press report on MSN Money, which states that the anticipated device "won't be going on sale in the US or Europe in time for Christmas". Sony hadn't officially promised a..

What a difference a week makes -- or something

We've only been away six days or so, but the entire hierarchy of SCE has changed. Sort of, anyway. Kaz Hirai has been promoted to Chairman of SCEI, active as of September 1st. Presumably that means he will sit at the head of a big table wearing an expensive suit like in the Yakuza games. More surprising is that Andrew House — former SCEE gaffer —..

Kaz Hirai has told the Guardian that the PlayStation 3 will continue to grow even though it's already several years into its life-span

He said: “One of the things that we always talked about is the 10-year life cycle. When we launched the PS3 back in 2006, one of the questions I kept getting asked was why we were putting so much technology into a piece of equipment that was basically a games..

Look, let's get things straight: PlayStation Vita is an amazing platform at an outrageous price

There was always going to be a catch. It seems that catch lies with Sony's bottom-line, as the company has confirmed it will be selling the Vita at a loss. We suppose that would be stomachable if it was just six months or so, but no, Sony doesn't expect Vita to be profitable for three-years. SCE gaffer..

This is why Kaz Hirai is going to be the future CEO of Sony Corp

As part of the PlayStation Network restoration process, the Sony Computer Entertainment president has released a video explaining the measures that the platform holder has taken to increase its network security, and also apologise for the length of time the service has been offline. Sure, the video is a touch awkward, but then these..

Sony Computer Entertainment president Kazuo Hirai has apologised to PlayStation Network users regarding the data breach which compromised approximately 75 million accounts

At a refreshingly personal press briefing in Tokyo this morning, Hirai said that Sony had "learned" its lesson, before detailing a number of plans aimed at trying to win back consumer confidence. Perhaps most..

Sony's confirmed that Kaz Hirai will hold a press conference regarding the current PlayStation Network situation in Tokyo tomorrow

The PlayStation Network gaffer will discuss the hack, as well as Sony's plans to rectify the situation from 14:00 tomorrow Japanese time. That's early morning for those of you in the UK, around 5:00AM. Hopefully Kaz can use the conference to try and instil some..

With the PlayStation 3 slowly coming into its own, and the excellent looking NGP on the horizon, SCE boss Kaz Hirai has revealed that the platform holder aren't even thinking about the PlayStation 4 right now

Which probably doesn't mean there's not an R&D team working on it, but it's clearly not part of the company's immediate plans. "As regards to home consoles, the PS3 was put into..

The PlayStation Blog's put up an interview with Sony Computer Entertainment president Kaz Hirai regarding the NGP

While the interview is naturally light on new details, a tired looking Kaz does discuss some of the reasoning behind the handheld's January announcement (nothing to do with 3DS, honest), as well as talking about Sony's success barometer. Kaz admits that Sony aim to match the original..

While Sony's PlayStation Suite will have humble beginnings as a PSone emulation service for Android devices, Sony's clearly aiming bigger with their mobile gaming initiative

We already know Sony plans to extend the service with new bite-sized content, but it sounds like the platform holder's also keen to bring the program to as many platforms as possible. "We have a completely open..

Sony Computer Entertainment's top-bod Kaz Hirai has said that details on NGP's price and battery have not yet been disclosed as the system is still in a prototype phase

Kaz did stress however, that Sony are aiming for targets that "should please consumers" either way. While price details are completely up in the air (analysts are guessing anywhere from $250 to $500), an early report on..