Kaz Hirai News

News: Despite PS4's Success, Sony Expects to Lose a Lot of Money Again

Despite PS4's Success, Sony Expects to Lose a Lot of Money Again

Just a few billion

Just when things were starting to look up for Sony chief Kaz Hirai, the sky has come crashing down again. The company has quadrupled the amount of cash that it expects to lose for the current financial year, this time blaming its smartphone business on the issue. It described the problem as “the impairment of goodwill in the...

News: Sony CEO Kaz Hirai Is Happy with the PS4's Success, But Wants to Do More in Japan

Sony CEO Kaz Hirai Is Happy with the PS4's Success, But Wants to Do More in Japan

Hip hip Hirai

When he's not taking buckets of icy water to the head, Kazuo Hirai is fulfilling the presumably important role of Sony CEO. In a recent interview, the gaffer spoke about the PlayStation 4's remarkable success. What's more, the big-wig stated that the company learned a lot from the PlayStation 3, and that it has carried these lessons...

News: Wow! Sony Gaffer Kaz Hirai Knows How to Take a Bucket of Icy Water

Wow! Sony Gaffer Kaz Hirai Knows How to Take a Bucket of Icy Water

Wet and smiles

Kaz Hirai may be a shrewd businessman, but he’s also quite a fun character. The current Sony chief executive – who worked his way up through the ranks at PlayStation – has taken the ice bucket challenge after being nominated by brand founder Ken Kutaragi, and, unsurprisingly, he deals with the arctic drenching like a boss...

News: Kaz Hirai: PS4's Success Will Be Determined by Continued Install Base Growth

Kaz Hirai: PS4's Success Will Be Determined by Continued Install Base Growth

Platform already profitable

There’s no doubt that the PlayStation 4 has raced out of the blocks in fifth gear, but Sony overlord Kaz Hirai reckons that the company is not resting on its laurels yet. While the firm is extremely satisfied with the success of its next-gen device to date, the intelligent executive noted that the system will be...

News: Blimey, Half of All PS4 Users Are Subscribed to PlayStation Plus

Blimey, Half of All PS4 Users Are Subscribed to PlayStation Plus

Money, money, money

The PlayStation 4 is selling like hotcakes – this much we know. But what about the Japanese giant’s premium subscription service? Have people been opening their wallets for PlayStation Plus with similar speed? Well, at a recent investors meeting, Sony president Kaz Hirai revealed that around half of all PS4 users are...

News: Sony Bosses Forfeit Bonuses Ahead of Billion Dollar Loss

Sony Bosses Forfeit Bonuses Ahead of Billion Dollar Loss

Hip hip Hirai

There’ll be no wad in the back pocket of Sony gaffer Kaz Hirai this week, as the ex-PlayStation president – along with 40 of the organisation’s top executives – will forfeit their bonuses ahead of this week’s expected billion dollar loss. It’s believed that many of the senior employees will sacrifice a third of their annual...

Who Would Win April Fools' Day: Kazuo Hirai vs. Giant Enemy Crab

Kazuo Hirai vs. Giant Enemy Crab

Crab battle

We know what you're thinking: "It's not Wednesday! How blessed I am to be able to vote on another of my favourite weekly brawls!" Or at least, that's what we hope that you're thinking. Due to the popularity of Push Square's weekly feature, which sees popular PlayStation characters duke it out in order to determine who's the strongest,...

Live: Watch Sony CEO Kaz Hirai's CES 2014 Keynote Right Here

Watch Sony CEO Kaz Hirai's CES 2014 Keynote Right Here

Hirai five

Sony overlord and former PlayStation president Kaz Hirai only made a fleeting appearance during the Japanese giant’s CES 2014 press conference overnight, so it’s reassuring to know that the executive will get a second shot at the limelight today. The likeable Ridge Racer aficionado is set to anchor a keynote in Las Vegas imminently,...

News: Kaz Hirai Is Actually Quite Fond of Being an Internet Meme

Kaz Hirai Is Actually Quite Fond of Being an Internet Meme

Considers it a representation of Sony's global visibility

Pack it up, E3 is cancelled – this is the hottest news that we’re likely to post all week. Speaking in an interview with SGNL, former PlayStation boss and current Sony overlord Kaz Hirai has admitted that he actually enjoys being an Internet meme, as he finds that the work that people...

News: Kaz Hirai Asserts the PlayStation 4's Focus on Games

Kaz Hirai Asserts the PlayStation 4's Focus on Games

Hip hip Hirai

Speaking at the D11 conference yesterday, Sony overlord Kaz Hirai reiterated that the PlayStation 4 is a console designed for gamers. Microsoft agitated its core fanbase earlier in the month by focusing its Xbox One unveiling on everything but games, but the former SCE president insinuated that an emphasis on strong software is...

News: Sony Is Happy to Let Microsoft Reveal Its Next Console First

Sony Is Happy to Let Microsoft Reveal Its Next Console First

Anything you can do, we can do better

In between heated sessions of Ridge Racer (probably), Sony president Kaz Hirai has hinted that he’s happy for Microsoft to announce its next generation console first. Speaking with British newspaper The Times, the former SCE overlord said: "Why go first when your competitors can look at your specifications and...

News: Kaz Hirai: PS Vita Sales Are on the Low End of Expectations

Kaz Hirai: PS Vita Sales Are on the Low End of Expectations

Looking to the long term

Speaking at a press event directly after the conclusion of last night’s CES showcase, Sony CEO Kaz Hirai admitted that PlayStation Vita sales are currently at the bottom end of the company’s expectations. “I would say it’s on the low end of what we expected,” he explained, adding that it takes time before a system...

News: Kaz Hirai Claims PlayStation Vita Is Meeting Sales Targets

Kaz Hirai Claims PlayStation Vita Is Meeting Sales Targets

But lagging behind in some regions

Recently appointed Sony overlord Kaz Hirai has pointed out that the PlayStation Vita is performing near expectations globally, but that it's "trending behind in certain territories". Earlier this month, the platform holder revealed that the system had sold 2.2 million units worldwide. While Hirai wouldn’t reveal...

News: Kaz Hirai's Custom PS3 Will Probably Make You Jealous

Kaz Hirai's Custom PS3 Will Probably Make You Jealous

Parting gifts

Earlier this week, new Sony president Kaz Hirai formally announced his departure from the SCE board. In order to celebrate his services to the division, the company held a leaving party for the busy executive in Japan earlier this afternoon. At the event, Hirai was presented with a bouquet of flowers and a custom PlayStation 3...