Kaz Hirai News

Who Would Win April Fools' Day: Kazuo Hirai vs. Giant Enemy Crab

Kazuo Hirai vs. Giant Enemy Crab

Crab battle

We know what you're thinking: "It's not Wednesday! How blessed I am to be able to vote on another of my favourite weekly brawls!" Or at least, that's what we hope that you're thinking. Due to the popularity of Push Square's weekly feature, which sees popular PlayStation characters duke it out in order to determine who's the strongest,...

Live: Watch Sony CEO Kaz Hirai's CES 2014 Keynote Right Here

Watch Sony CEO Kaz Hirai's CES 2014 Keynote Right Here

Hirai five

Sony overlord and former PlayStation president Kaz Hirai only made a fleeting appearance during the Japanese giant’s CES 2014 press conference overnight, so it’s reassuring to know that the executive will get a second shot at the limelight today. The likeable Ridge Racer aficionado is set to anchor a keynote in Las Vegas imminently,...

News: Kaz Hirai Is Actually Quite Fond of Being an Internet Meme

Kaz Hirai Is Actually Quite Fond of Being an Internet Meme

Considers it a representation of Sony's global visibility

Pack it up, E3 is cancelled – this is the hottest news that we’re likely to post all week. Speaking in an interview with SGNL, former PlayStation boss and current Sony overlord Kaz Hirai has admitted that he actually enjoys being an Internet meme, as he finds that the work that people...

News: Kaz Hirai Asserts the PlayStation 4's Focus on Games

Kaz Hirai Asserts the PlayStation 4's Focus on Games

Hip hip Hirai

Speaking at the D11 conference yesterday, Sony overlord Kaz Hirai reiterated that the PlayStation 4 is a console designed for gamers. Microsoft agitated its core fanbase earlier in the month by focusing its Xbox One unveiling on everything but games, but the former SCE president insinuated that an emphasis on strong software is...

News: Sony Is Happy to Let Microsoft Reveal Its Next Console First

Sony Is Happy to Let Microsoft Reveal Its Next Console First

Anything you can do, we can do better

In between heated sessions of Ridge Racer (probably), Sony president Kaz Hirai has hinted that he’s happy for Microsoft to announce its next generation console first. Speaking with British newspaper The Times, the former SCE overlord said: "Why go first when your competitors can look at your specifications and...

News: Kaz Hirai: PS Vita Sales Are on the Low End of Expectations

Kaz Hirai: PS Vita Sales Are on the Low End of Expectations

Looking to the long term

Speaking at a press event directly after the conclusion of last night’s CES showcase, Sony CEO Kaz Hirai admitted that PlayStation Vita sales are currently at the bottom end of the company’s expectations. “I would say it’s on the low end of what we expected,” he explained, adding that it takes time before a system...

News: Kaz Hirai Claims PlayStation Vita Is Meeting Sales Targets

Kaz Hirai Claims PlayStation Vita Is Meeting Sales Targets

But lagging behind in some regions

Recently appointed Sony overlord Kaz Hirai has pointed out that the PlayStation Vita is performing near expectations globally, but that it's "trending behind in certain territories". Earlier this month, the platform holder revealed that the system had sold 2.2 million units worldwide. While Hirai wouldn’t reveal...

News: Kaz Hirai's Custom PS3 Will Probably Make You Jealous

Kaz Hirai's Custom PS3 Will Probably Make You Jealous

Parting gifts

Earlier this week, new Sony president Kaz Hirai formally announced his departure from the SCE board. In order to celebrate his services to the division, the company held a leaving party for the busy executive in Japan earlier this afternoon. At the event, Hirai was presented with a bouquet of flowers and a custom PlayStation 3...

Rumour: Sony to Cut 10,000 Jobs Before Year's End

Sony to Cut 10,000 Jobs Before Year's End

Hirai making his mark

Sony’s financial troubles are well documented. If you’re not up to speed, then know this: the company is expected to report a whopping £2.1billion loss in its latest financial report. That’s not particularly healthy. Of course, that’s also the reason that former SCE president – and lifetime Ridge Racer fanboy – Kaz...

News: Hirai: "Sony Can't Go On Like This"

Hirai: "Sony Can't Go On Like This"

Must change from the top

Current Sony Computer Entertainment and future Sony CEO Kaz Hirai has spoken candidly about the company's future prospects to The Wall Street Journal. Speaking ahead of Sony's $2 billion loss in the last financial quarter, Hirai touched on the challenge facing him as the next CEO of Sony: We can't just

News: Kaz Hirai Debunks PlayStation 4 Chatter

Kaz Hirai Debunks PlayStation 4 Chatter

The start of the year has been dominated by new console speculation

Various reports last week indicated that Sony was getting ready for an E3 reveal of its new system, but SCE gaffer, Andy House, was quick to laugh off such speculation. Now chairman Kaz Hirai's chipped in — backing up his colleague, and reiterating that there are no current plans to reveal the next PlayStation. “Andy is..

News: Sony Denies Kaz Hirai Promotion Reports, Says 'Nothing Has Been Determined'

Sony Denies Kaz Hirai Promotion Reports, Says 'Nothing Has Been Determined'

Sony's affable executive, Kaz Hirai, might be around for a few more rounds of Ridge Racer just yet

Following reports that the cheery gaffer had been promoted to presidential status, the Japanese company has released a statement refuting the claims — stating that "nothing has been determined at this time". Given the comment's wording — and original source Nikkei's penchant for..