Kaz Hirai News, Kaz Hirai Features

Anything you can do, we can do better

In between heated sessions of Ridge Racer (probably), Sony president Kaz Hirai has hinted that he’s happy for Microsoft to announce its next generation console first. Speaking with British newspaper The Times, the former SCE overlord said: "Why go first when your competitors can look at your specifications and...

Looking to the long term

Speaking at a press event directly after the conclusion of last night’s CES showcase, Sony CEO Kaz Hirai admitted that PlayStation Vita sales are currently at the bottom end of the company’s expectations. “I would say it’s on the low end of what we expected,” he explained, adding that it takes time before a system...

But lagging behind in some regions

Recently appointed Sony overlord Kaz Hirai has pointed out that the PlayStation Vita is performing near expectations globally, but that it's "trending behind in certain territories". Earlier this month, the platform holder revealed that the system had sold 2.2 million units worldwide. While Hirai wouldn’t reveal...

Parting gifts

Earlier this week, new Sony president Kaz Hirai formally announced his departure from the SCE board. In order to celebrate his services to the division, the company held a leaving party for the busy executive in Japan earlier this afternoon. At the event, Hirai was presented with a bouquet of flowers and a custom PlayStation 3...

Bigger fish to fry

New Sony president Kaz Hirai is a busy man. The former Sony Computer Entertainment gaffer has been handed the daunting task of turning the troubled Japanese manufacturer’s fortunes around. As such, the likable executive has decided to step away from his role as chairman on the SCE board. He will still serve in a part time...

Promises change

As promised, former PlayStation president and new Sony CEO Kaz Hirai has revealed his rescue strategy designed to resurrect the ailing Japanese giant. The likable executive’s speech hinged on the idea of change and unification – something Sony has been striving towards with little success for years. In his presentation, Hirai...

The numbers aren't red enough

We find it hard to believe there’s been a smile on new Sony CEO Kaz Hirai’s face since he started his new high-power role just over a week ago. One look at the company’s balance sheet would be enough to plant a permanent frown on even the most jubilant of personalities. Indeed, Sony has warned investors today that...

Hirai making his mark

Sony’s financial troubles are well documented. If you’re not up to speed, then know this: the company is expected to report a whopping £2.1billion loss in its latest financial report. That’s not particularly healthy. Of course, that’s also the reason that former SCE president – and lifetime Ridge Racer fanboy – Kaz...

No time for jokes

Expect to see the hairs on newly appointed Sony CEO Kaz Hirai’s head gently transition to a subtle shade of silver over the coming months. The fresh faced executive has announced a conference for 12th April where he’s expected to reveal his strategy to turn the troubled Japanese manufacturer around. With Sony predicted to lose...

Must change from the top

Current Sony Computer Entertainment and future Sony CEO Kaz Hirai has spoken candidly about the company's future prospects to The Wall Street Journal. Speaking ahead of Sony's $2 billion loss in the last financial quarter, Hirai touched on the challenge facing him as the next CEO of Sony: We can't just

Long-time Ridge Racer fan, Kaz Hirai, has been promoted to president and CEO of Sony Corp, the company announced this morning

He'll take over from Sir Howard Stringer — who will stay on as executive chairman until June — when the new roles come into effect on April 1st. Hirai's a long-time Sony employee, having cut his teeth in the...

The start of the year has been dominated by new console speculation

Various reports last week indicated that Sony was getting ready for an E3 reveal of its new system, but SCE gaffer, Andy House, was quick to laugh off such speculation. Now chairman Kaz Hirai's chipped in — backing up his colleague, and reiterating that there are no current plans to reveal the next PlayStation. “Andy is..

Sony's affable executive, Kaz Hirai, might be around for a few more rounds of Ridge Racer just yet

Following reports that the cheery gaffer had been promoted to presidential status, the Japanese company has released a statement refuting the claims — stating that "nothing has been determined at this time". Given the comment's wording — and original source Nikkei's penchant for..

Sony Computer Entertainment gaffer Kaz Hirai has just confirmed that PlayStation Vita will not launch until 2012 in the US or Europe

Japan will get the device before the year is out. The news comes via an Associated Press report on MSN Money, which states that the anticipated device "won't be going on sale in the US or Europe in time for Christmas". Sony hadn't officially promised a..

What a difference a week makes -- or something

We've only been away six days or so, but the entire hierarchy of SCE has changed. Sort of, anyway. Kaz Hirai has been promoted to Chairman of SCEI, active as of September 1st. Presumably that means he will sit at the head of a big table wearing an expensive suit like in the Yakuza games. More surprising is that Andrew House — former SCEE gaffer —..

Kaz Hirai has told the Guardian that the PlayStation 3 will continue to grow even though it's already several years into its life-span

He said: “One of the things that we always talked about is the 10-year life cycle. When we launched the PS3 back in 2006, one of the questions I kept getting asked was why we were putting so much technology into a piece of equipment that was basically a games..

Look, let's get things straight: PlayStation Vita is an amazing platform at an outrageous price

There was always going to be a catch. It seems that catch lies with Sony's bottom-line, as the company has confirmed it will be selling the Vita at a loss. We suppose that would be stomachable if it was just six months or so, but no, Sony doesn't expect Vita to be profitable for three-years. SCE gaffer..

This is why Kaz Hirai is going to be the future CEO of Sony Corp

As part of the PlayStation Network restoration process, the Sony Computer Entertainment president has released a video explaining the measures that the platform holder has taken to increase its network security, and also apologise for the length of time the service has been offline. Sure, the video is a touch awkward, but then these..

Sony Computer Entertainment president Kazuo Hirai has apologised to PlayStation Network users regarding the data breach which compromised approximately 75 million accounts

At a refreshingly personal press briefing in Tokyo this morning, Hirai said that Sony had "learned" its lesson, before detailing a number of plans aimed at trying to win back consumer confidence. Perhaps most..