What's the best way to get great marketing material? Interview people immediately after trying virtual reality for the first time. Seriously, the tech is so mind-blowing at first attempt that you're practically guaranteed a quality clip or three – as this Batman: Arkham VR video shot at the San Diego Comic-Con proves.

To be fair, there's some new gameplay footage included in this trailer, which gives you a better look at the type of experience you can expect. Activities include donning the cowl, fitting your utility belt, and bringing down bad guys. At a price point of $19.99, it may be a little steep for what Rocksteady's got in store.

Still, how much would you pay to be Batman for a few hours?

[via youtube.com]