Sony Europe Chief: Content, Not Marketing, Creates Success
Posted by James Newton
Reiterates strong demand for Move
Head of Sony Computer Entertainment Europe Andrew House is an old hand at Sony by now, having joined the company way back in 1990, meaning he's seen pretty much everything games-related the company has done. In a recent interview with MCV he spoke of the key to Move's success: games, not marketing.
We know a marketing push is important around a launch window, but what will really drive adoption of new technology is going to be great content. You can only sustain a certain amount of momentum just based on trying to ram product at people based on a strong marketing push. It really will be content that defines it.
Move's line-up for next year, with LittleBigPlanet 2, Killzone 3 and PlayStation Move Heroes amongst others is looking pretty strong, but Sony needs to ensure it's marketing the controller heavily alongside each title to maintain Move's uptake.