Consumers responded to social media’s big PS5 blackout campaign by rewarding Sony with its best US dollar share of the hardware market since May 2025, as the price hiked console outsold the Switch 2 in units and dollar sales in September.

Unit sales of the PS5 increased 22% year-over-year, while the Xbox Series X|S dropped another 27% and Switch 2 fell 14%.

With Sony’s system considerably more expensive than when it launched, dollar sales also increased 43% year-over-year, according to analyst Mat Piscatella. Microsoft endured its worst September month on record.

PlayStation’s success was partially powered by Marvel’s Wolverine, which beat NBA 2K27 to be the best-selling game of the month. It rocketed straight up to the 11th best-selling game of the year so far, and is Sony’s strongest first-party launch since Helldivers 2 in 2024.

Logan’s success didn’t stop there: the officially licensed yellow DualSense controller tie-in was also the US’ best-selling accessory for the month.

September was one of the busiest months of the year for new releases, so the success of both Marvel’s Wolverine and the PS5 at large cannot be underestimated here.

Even more incredible is that this was all achieved against the back drop of the PS5 blackout, which concluded at the beginning of this sales tracking period. Participants were encouraged to stick with the initiative indefinitely.

I’ve included all of the relevant sales data below, and we also have the PS Store sales charts for the US and Europe through here if you’re interested.

Remember, many companies have now ceased providing Circana with digital sales data, leading to projections from the analytics firm.

But Sony is one of the few companies that continues to be transparent about its results

USA Software Sales Top 10: September 2026

  1. Marvel's Wolverine^
  2. NBA 2K27^
  3. EA Sports FC 27*
  4. Fire Emblem: Fortune's Weave*
  5. The Blood of Dawnwalker^
  6. Wardogs*
  7. Onimusha: Way of the Sword^
  8. Halloween: The Game*
  9. Ace Combat 8: Wings of Theve^
  10. Madden NFL 27*

USA Software Sales Top 10: 2026 Year-to-Date

  1. NBA 2K27^
  2. Resident Evil: Requiem^
  3. 007 First Light*
  4. MLB The Show 26*^
  5. Crimson Desert*
  6. Call of Duty: Black Ops 2*
  7. Forza Horizon 6*
  8. Tomodachi Life: Living the Dream*
  9. LEGO Batman: Legacy of the Dark Knight^
  10. Pokemon Pokopia*

* Projected digital sales
^ Actual digital sales

[source bsky.app]