EA is riding high right now after an explosive Battlefield 6 beta which looks like it’s going to be one of the biggest games of the year.
The publisher, which recently suffered some difficult times due to lower than expected sales of Dragon Age: The Veilguard and EA Sports FC 25, looks like it’s about to rebound in dramatic fashion – and it’s new first-person shooter is at the heart of it all.
At the time of writing, stocks are up approximately 10% compared to last week, trading at an all-time high of $176, with its recent beta cited as the primary reason behind the jump.
At its peak on PC storefront Steam, the online test attracted 521k concurrent players, which is higher than any recent Call of Duty game.
It’s also worth pointing out that these figures don’t take into account the title’s performance on platforms like PS5 either, where it was sure to have been tested out by millions as well.
EA’s stock price was already riding high after some impressive Q1 earnings, where it beat expectations with $1.67 billion revenue.
Activision reportedly believes Call of Duty is “too big to fail”, but it’s going to have serious competition this Christmas if it expects to outperform the runaway hype around Battlefield 6.