EA has reiterated that it does not plan on raising the price of its upcoming games to $80, despite some other publishers in the industry already doing so.
Nintendo was the first to put out an $80 game in the Nintendo Switch 2 launch effort Mario Kart World, and Microsoft was going to follow suit with The Outer Worlds 2. However, the latter has now reverted back to $70 ahead of the late October launch to bring it "in line with current market conditions".
For now, at least, EA isn't planning for any video game price increases. In the firm's Q1 earnings call, CEO Andrew Wilson said EA isn't "looking to make any changes on pricing at this stage".
He continued to explain that the company offers "a fairly broad pricing scheme across our various products. When you think about everything from free-to-play through to our premium products and deluxe editions, our orientation is always to capture the full spectrum of pricing so that we can serve players in the best way possible and offer them the greatest value."
This lines up with comments from Wilson made in May, where he pointed out EA wishes to provide "incredible quality and exponential value for our playerbase" no matter what price the product ships at.