Sony has just launched a new marketing campaign based on "real creators" — and the main video features just one nod to PlayStation, with Ghost of Yotei.

The campaign covers all of Sony's tech-driven bases, across movies, photography, music, audio, and, of course, video games. It's a big budget production, but again, Ghost of Yotei stands out as one of the only direct references to an upcoming product, with Sucker Punch artist Joanna Wang sitting down to edit a lovely-looking screenshot.

Its appearance suggests that Sucker Punch's open world sequel will be a key part of Sony's immediate plans. The PS5 exclusive is, after all, set to release this year — and we'll no doubt be seeing more of it in the relatively near future.

When do you think we'll hear more about Ghost of Yotei? How are your hype levels holding up? Keep your blade sharp in the comments section below.

Are you looking forward to Ghost of Yotei? (899 votes)

  1. Yes, I can't wait68%
  2. Yeah, it's on my radar19%
  3. Kind of, I suppose6%
  4. Nah, I'm not sold yet3%
  5. No, I have zero interest4%