Celebrations for the Lunar New Year get underway imminently in Asia, and Sony is marking the occasion with a new ad campaign featuring South Korean superstar Kim Sejeong. In the commercial, the multi-talented ex-IOI and Gugudan member can be seen dressed as Aloy from Horizon Forbidden West and Tifa from Final Fantasy 7 Rebirth.

The video itself is a little Charlie and the Chocolate Factory, as fans find PlayStation invitations in their red envelopes. The underlining slogan, Happy New Play-Year, suggests that this Lunar New Year marks the perfect opportunity to pick up a PS5 – and you’re personally invited to the party by Kim Sejeong herself.

[source youtube.com]