PS5 Sales Europe PlayStation 5 202% Increase Year Over Year Jim Ryan
Image: Push Square

PS5 sales increased by an eye-watering 202 per cent year-over-year across Europe in January, underlining Sony’s outrageously aggressive approach to 2023. In fact, the Japanese giant’s new-gen system was the only one to grow on the continent, as Nintendo Switch saw an 11 per cent decline during the same period, while Xbox Series X|S slumped by 32 per cent.

PlayStation has recently rolled out a ridiculous advertising campaign, which has seen it plaster its latest system all over the globe with commercials and viral marketing efforts. In Paris, for example, it opened a pop-up café dedicated to the Horizon Forbidden West game – and we’ve seen similar efforts around the world. It all aligns with the firm’s eye-watering shipment targets, which saw it actually increase its estimates for the current fiscal year.

Sony has always sold well in Europe, and these dizzying figures are likely aided by the fact that the PS5 actually underperformed last January due to stock shortages – but it shows that the console manufacturer is firing on all cylinders right now, and this is shaping up to be a mammoth year for the machine.