Horizon Forbidden West PS5 PlayStation 5 Sony French Restaurant
Image: PlayStation

Sony almost always goes hard when it’s got the bit between its teeth, but we don’t think we’ve ever seen a marketing effort quite like this from the platform holder before. As you may already know, it’s been erecting giant displays all over the globe – and there’s even speculation of a $6.5 million Super Bowl spot on Sunday. But why stop there when you can open a pop-up café in Paris?

As part of the Live from PlayStation campaign, the restaurant – open this weekend only – is decorated with all kinds of Horizon Forbidden West paraphernalia, and is serving tribal-style dishes. (Although we hope no one will be picking Clawstrider shrapnel out of their teeth!)

The Japanese giant is effectively relaunching the PS5 this year, as it sets outrageous sales targets now it’s able to successfully get stock into shops. What do you think it’ll have in store next for this impressive marketing effort?

[source twitter.com]