The Last of Us Part I Remastered Sales PS5 PlayStation 5 PS4 1

Update #2: After the colossal jump last week, it was possible The Last of Us’ sales would slow down. But the hit HBO show – which has been renewed for a second season – is continuing to drive interest, pushing physical sales of The Last of Us: Part I and The Last of Us Remastered by a further 32 per cent and 27 per cent respectively in the UK. That’s on top of the increases outlined below.

It means that, as the show matures, the sales are not only holding – but also increasing. And remember, there’s still a PC version of The Last of Us: Part I to release.

Update #1: Now we finally have digital data, the news is even better for Sony and its new cross-media strategy. HBO’s hit show has had a colossal impact on sales of both The Last of Us: Part I and The Last of Us Remastered, with sales increasing 305 per cent and 337 per cent week-over-week respectively in the UK. That’s an absolutely gigantic jump, and it’s going to be fascinating to see whether the numbers will grow even further from here.

Original Story: Many are sceptical of Sony’s decision to take PlayStation’s biggest properties outside of its own ecosystem, but it turns out the suits with big salaries know exactly what they’re doing. HBO’s critically acclaimed adaptation of The Last of Us is, perhaps unsurprisingly, driving enormous interest around Naughty Dog’s survival horror series – and sales of The Last of Us: Part I and The Last of Us Remastered enjoyed a meteoric resurgence in the UK this week.

It should be noted that neither game lit up the charts – the PS5 remake finished in 20th place and its PS4 remaster in 32nd position – but it’s the scale of the increase that’s worth pointing out: 238 per cent and 322 per cent week-over-week, respectively. We will add this only accounts for physical sales, although we’d imagine digital is seeing a similar trend. Of note, we also observed a 95 per cent increase in traffic on our The Last of Us guide following the release of the show compared to the week prior – don’t you just love data?

It’ll be interesting to see whether this just a temporary bump, or if the popularity of the show drives long-tail interest in the game it’s inspired by. Either way, PlayStation’s executives will certainly see this as validation of their bold new strategy, which all seems to be going to plan perfectly so far.