It turns out Sony Bend had slightly more in store for fans today than just the grand unveiling of its new logo. We have known for a while the Days Gone developer is working on a new IP, but it has now attached some concrete details to the project.
Taking to the PlayStation Blog, online community specialist Kevin McAllister said: "Today, we are excited to share just a snippet of news on our current project. We are currently working on a new IP that includes multiplayer and builds upon the open-world systems of Days Gone, but brings you a whole new world that we are extremely excited to craft for you. We cannot wait to reveal it to you when the time is right."
McAllister promises "to continue bringing you quality experiences that aim to leave an everlasting impact with you", and Sony Bend's latest title is the next in line to deliver on that. Of course, a sequel to Days Gone wasn't given the greenlight. During the time between that project and what we now know as the studio's new IP, Sony Bend was even working on Uncharted.
But then there's what you're really here to see: the new logo!
Explaining the inspiration behind the logo, McAllister said: "Our new Bend Studio logo represents an abstract and modern interpretation of the studio’s history, location, and lifestyle. Located at the base of the beautiful Cascade Mountains in Central Oregon, Bend provides us with a unique lifestyle where we can work in tech, but live life analog. After a day in the office, we like to plug into adventure and use our extra life to shred the slopes at Mt. Bachelor, drag a line in the Deschutes River, or take a long hike in the wild."
Associate art director Shay Casey then goes into even more detail: "We set out to create a new identity that would be cutting-edge, abstract, and minimalist. It should feature simple, high-tech geometry but also represent the constant motion of creativity. Ideally it would be the kind of logo that is recognizable to gamers on the street without the need for a wordmark. Over time it should be easily identified as a symbol of gaming just like a certain swoosh is of sportswear."
He continues: "With those objectives in mind, we are illustrating Bend Studio’s technical innovation with a forward directional look. The letterforms are cut to run parallel to the leading edge of the outer symbol triangle but still maintain the stability of our mid-weight non-italicized font. The Cascade icon in the center of the symbol is an abstract representation of the many mountain peaks that are the center of our lives in Central Oregon and define our skyline. Additionally, there is a small break in the “I” that represents one of the lumber mill smokestacks that speaks to Bend’s history as a logging town before its current existence as an outdoor enthusiast destination."