You may have noticed, but Sony has a lot riding on Horizon Forbidden West. The company has clearly invested exorbitant sums of money into the PlayStation 5 and PS4 exclusive, and so the marketing machine is absolutely chugging right. Case in point: Aloy just got her very own Twitter emoji, which we suppose is becoming fairly common for major game releases these days.
The emoji appears whenever you post about #HorizonForbiddenWest, and has already got the game trending – well, certainly on our curated list, anyway. We assume this will stick around right through launch, as everyone begins sharing their Photo Mode screenshots online. How are your hype levels with a week left until release?