A live-action advertisement for PlayStation Plus? Sony really is giving its premier subscription service the marketing budget and then some at the moment. It's not going to tell hardcore folk like us lot anything we don't already know, but the advert focuses on the sort of multiplayer action a membership provides (or locks behind a paywall, whichever way you look at it). Two women battle it out throughout the ad across competitions clearly inspired by the likes of FIFA 21, Call of Duty: Warzone, and Red Dead Online.
The advertisement was dropped alongside the announcement that the Days of Play community event will be returning for 2021, which will at some point later this month feature a free online multiplayer weekend. Neat for anyone who wants to sample the service. How often do you use PS Plus? Let us know in the comments below.
[source youtube.com]
Comments 18
I really like that advert! Good to see women in these Playstation adverts.
YAY!! MARKETING!!
Well, I'd prefer them to spend the money on great monthly ps plus free games rather than this advert.
It's fun, but not sure what the end game is here.
Doesn't show a PS4 owner wandering about aimlessly trying to find their 3rd game per month.
@Arcnail To make money. It's an advert.
@blackndark Well... it’s an advert. So theoretically, this would generate as much income through new subscriptions than it cost.
@LiamCroft Ok.. an advert which costs money, and tells people what exactly we didn't already know? Just saying it's fun, but I would rather have had a free game or something that's actually on PSPlus.
@nessisonett and optimistically that will turn into even better ps plus free games!
@nessisonett Theoretically, yeah.
But with 50 million subs, and around 90% of PS5 owners (assuming the stats didn't drop like a stone since Feb), how many more subs can they realistically sell?
Granted, the ad was probably pennies for Sony to produce, but still I'm still curious.
Recognise the actresses but for the life of me cannot figure where from!... Been bugging me! xD
This advert is telling me that not enough people that identify as female subscribe to PS Plus.
These ads are fun as heck. Love them. Production values/quality are pretty high as well.
Keep them coming.
Seemed like a fun advert that any gamer would enjoy! I only missed the first 2 months of PS Plus on PS3. Between PS-Plus, Stay at home, and that free game collection given to PS5, PlayStation has obliterated anything Xbox Live already.
PlayStations live action ads are always great
@Sebatrox
Boooooooooooooo!
I rolled my eyes so hard at some of these comments that I fell over backward and now can only see the backs of my eye sockets.
Dropped it after they started meshing it with ps now.
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