PlayStation has resumed activity on Facebook and Instagram after a two month hiatus from the platforms. Sony boycotted sponsored and non-sponsored posts on the platform after adding its voice to the #StopHateForProfit campaign, which was also backed by other juggernauts like Coca-Cola, Ford, and Starbucks. The companies want Facebook to improve its approach to hate speech.
Originally, the manufacturer had intended to take a one month hiatus from the platforms, but it’s ended up being two. It’s wasted no time promoting the PlayStation 5 on both of its official pages, as it gears up for the next-gen console’s release later in the year. Considering it commands extraordinary reach on both platforms, the boycott was never going to last forever.