Fall Guys is the in thing right now, and everyone wants a piece. A little while ago, we reported that all kinds of gaming-related companies and brands have been tripping over themselves to collaborate on in-game outfits for the popular game. It's remarkable to see an indie game get so much attention, and it sounds like things haven't slowed down in the weeks after launch.
In fact, developer Mediatonic has been so overwhelmed with opportunities to make crossover content, it's turned it into a friendly competition. On social media yesterday, a "Battle of the Brands" was announced. Essentially, brands can now pledge a sum of money to donate to gaming charity SpecialEffect. The highest bidder will win the chance to get some sort of in-game costume made.
Brands looking to work with Mediatonic have two weeks in which to state their highest bid. This whole thing has been going on for less than a day, and the sums of money being pledged are already in the hundreds of thousands of dollars. At the time of writing, Minecraft server-hosting company BisectHosting is in the lead, offering a $120,000 donation in return for an in-game skin. Other brands vying for the prize are Warframe, YouTuber MrBeast, and er, a bidet company called TUSHY Bidet.
It'll be very interesting to see how this evolves over the next couple of weeks. While the focus is on the brands, it's important to note that the real winner of all this will be SpecialEffect, which is extremely appreciative of this bidding war. For those that don't know the UK charity, it helps those with physical disabilities to play video games with all sorts of innovative solutions.
What do you make of this? Which brand would you want to see working with Fall Guys on an in-game outfit? Tell us in the comments section below.
[source twitter.com]
Comments 19
I hope Mr Beast wins.
@LiamCroft TUSHY Bidet for me, personally. The true heir to the throne.
Nice to see that they're turning advertising, something that's normally annoying, into something positive and beneficial.
@Abeedo fully agree. Other developers should do similar things.
My pick is the Bidet company because thats just amazing lol
The social media team on this game is amazing. Obviously having a good product helps to begin with, but this has been a real example of how you can elevate something through social media.
The Twitter page really are great tbh, I’ve seen a lot of great stuff from them. It’s good to see how well these devs are handling the popularity.
@get2sammyb came on to say the same thing. Its a masterclass in how to launch a game like this and because there is no violence etc is something that's marketable to everyone. Pure genius, hope we get more games like this at launch from plus.
@get2sammyb Was going to say the same thing, whoever's doing that deserves a raise! Imagine having this campaign on your CV, you could work wherever you want for sure.
Where is KFC now eh???
@NeoTokyo404 haha great comment.
Fall guys is awesome goty 2020.
More characters than a brand but surely DC or Marvel would be looking at this? Bat Fall Guy? Hulk Fall Guy? Although Spider Fall Guy would have to be PlayStation exclusive obviously.
I wish they would do most brands tbh x)
Just give me a character who looks like Mark E. Smith
Just Re-subbed to PS+ in order to play this, something the wife will have a laugh playing as well. Great thing they are doing with the marketing!
PlayStation PS5 and Xbox Series X Fall Guys. I hope more then one top bidder gets in. Season 2 could be all about donation bidder costumes.
Absolute class move by the fall guys folks. The guy running twitter for them should have his own skin in the game (not in some weird buffalo bill way) as he is showing these big companies how its done.
Anything besides that jobless nobody mr. not-such-a-beast. Get a job.
Pretty cool move by the Fall Guys devs. Really curious to see who gets added.
@Lyonjak I would love too see a Jimquisition costume.
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