Activision Bumping PS5 Price Points Beginning with Call of Duty: Black Ops Cold War

Looking forward to seeing it at the top of the sales charts regardless

@ankehuber well given the majority of full priced AAA games in UK are usually £55, I guess we're looking at £63 or £65. Ugly.

I Will not be paying $69.99 for any game ..........period or £53.00

74.99€ = 88.65$

WHAT. A. JOKE.

Not particularly static to be paying more but I do understand the reasoning, at least with regards to rising development costs (I am okay with DLC that adds to the gameplay experience, but against microtransactions, but that is just me).

The truth has always been that gaming has never been an inexpensive hobby for most, and it will continue to be this way if not worse, maybe. Time will tell how gamers react to this, and it will show on sales charts that is for sure.

I keep hearing rising costs but Ubisoft said that a majority of their AAA titles budget is around 45 million per title and many of these companies have taken content that use to be included in games and have turned it into a battle pass and tend to make in the hundreds of millions just off of cosmetics not including the sales of the actual game itself.

In a way I am glad that my personal life is crazy busy and I honestly don't have much time to game anymore. They all spew the same nonsense saying that its to align with costs but if you take a look at their profits it keeps going up

So less or cheaper MT Who am i kidding. 😆

Hhhm they say costs for developing have spiralled. Yet the market is far larger than ever before. 100 million ps4’s And 20 million Xbox one’s gives a potential market of 120 million customers.

This is before we take into account dlc, season pass and micro transactions.

every single major developer and publisher have seen their profits increase year on year.

But yeah sure increase the game by a tenner.

So are they as hard done by as they pretend?

As if they don't make enough money, I know Games cost more to make but the gaming audience has also grown exponentially over the years, it's the biggest selling form of media now.

Films cost 100s of millions but you don't have to pay £60 to go to the cinema, they're just getting greedy.

@Eadgar You do sound like a good company mouth piece,sorry of the aggression,but i will not belive there is a justication,unless i see data pointing towards these sentiment,because as far as i know this companies may be re-usng assets.

@Thelegend159 Exactly, it's all absolute waffle, they cry about high development costs despite the insane profits they rake in within the first week of sales alone.

Not surprised at all by which publishers have jumped on board the higher price point first

@rachetmarvel No offense taken mate and you bring up a good point about the assets being reused.

We as gamers can refute these advances by talking with our wallets and I believe may of us will defo do this. I think companies need to set a budget then in order to keep cost down and reassess game lengths in order to do this. I think there was an old article here on push square a while back about a former Sony CEO mentioning this. He was bang on I felt.

shock horror the cccccccccccccccccccccccsssssssssss at activision acting like cccccccccccccsssssssssss. seeing as cod never looks cutting edge on any console its ironic

So on the one hand you get every new game for 1 euro (or 5) per month, and on the other you get some for 70.
"Thanks" to Microsofts price dumping I don't think we will see the latter for a long time since customers will "expect" to get every new blockbuster for said bucks per month. Everything will go downhill from there of course.

And not a single microtransaction will be removed.

Well raise the price all you want I'm in no rush to buy a new console.

ShopTo has them up for preorder

PS4 £56.85 with a RRP of £59.99
Xbox One £56.85 with a RRP of £59.99
PS5 £59.85 with a RRP of £64.99
Series X £59.85 with a RRP of £64.99

Call of Duty: Ghosts on PS3 was $59.99 and you payed an extra $9.99 for the PS4 upgrade (same as AC: Black Flag)

It was 69.99 to have both PS3/PS4 versions.

Won't be paying any more....I'll just wait that little bit longer to get it for the price I want.

The way game’s drop these days you’ll pick any game up at a reasonable price if you can hold off on a release day purchase.

Let's cut out the middle man then, we can see costs for the actual devs get covered and then some. If only it could be a donation service, like a less risky kickstarter.

the CoD franchise lost me years ago when they wouldn't sell zombies dlc by itself......having to pay for the entire dlc to get one zombie map didn't seem fair to me.

@Kefka2589 Oh wow, yeah that was it. Thanks.

I remember because I did the Upgrade for AC: Black Flag.

"but make no mistake: more will adopt this pricing as the generation goes on."

Do you have any proof for this? Is this just a guess? It seems odd for a news article to try to softly convince me that prices are going to rise for no reason, and that I should accept it.

Development costs have gone up and this is problematic in some ways, but major devs are richer than ever. Activision, EA, Ubisoft, Warner, 2K, Take Two, etc. are all bigger and wealthier than ever before. It certainly doesn't seem like there's an economic need to keep these companies afloat - they just need more money than last quarter to satisfy investors.

So just wait a few months if your a physical buyer or wait for a digital sale. Easy

Looks like I’ll be waiting a bit longer for prices to drop then. No biggy...

Also even more reason for me to stay physical.

Let me pick my jaw up from the floor...
stop supporting Activision. The suck. They are anti consumer and greedy.
Just play another COD they are all identical anyway like FIFA games

Jim Sterling has debunked the spiraling costs myth many times and I am disappointed to see Pushsquare peddaling it here. Publishers don't "have to" raise prices. They're doing it because they're greedy.

Good. This will hopefully be the deterrent I need to stop buying games Day One and wait for them go on sale.

@Eadgar it's a crap reason.
How much does it cost to make a game?
For arguments sake, let's say $2 million.
They charge $60 per game. This isn't accounting for tax added onto our purchases.
They on need 33,334 games sold to break even. Yes, I know, that doesn't account for stores cut. But let's say it's just digital to make it easy.
We've already seen a lot of games sell well over a million or more.
There is no reason for them to increase their prices.

@Ambassador_Kong see my reply above

I was just up on Playstations store a while ago after doing warzones know your history event. It costs damn near $90 for the game, which includes the ps5 upgrade. There's other things in with the bundle that may make it worth while to preorder the game but I cant justify spending that much on something that's going into open beta

Paying more money for a game that will likely require updates over 150gb

They just NEED to raise the price huh, such B.S. And to people who support this nonsense and say things like "rising development costs" blah blah. You need to remember this earnings report they posted at the start of the year.

Act/Blizz 2018 Net Gross= 7,262 million (7.2 billion)
Micro transaction In-Game Gross= 4,203 million (4.2 billion)

Act/Blizz 2019 Net Gross= 6,388 million (6.3 billion)
Micro transaction In-Game Gross= 3,366 million (3.3 billion)

Yup, they sure are hurting for that money they need to make games.....

69.99 for a game is asking too much. People often cite that movie prices increased but games haven't in 15 years. However, those two can't be compared as you really don't need to justify a movie price. In my state a movie costs less than $20. 20 dollars is easy, 70 dollars is complicated. 60 is just on the precipice of high priced but easier to justify due to its proximity to $50. Hopefully this rant made any sense. Probably not. Guess I'll buy games on sale next generation.

Shock and awe. Even if expected. I will be buying all games at a discount next gen, then. It's just entertainment and in the times we live in I can't justify paying so much for it.

Got to help fill Bobby Koticks bank balance some how while more staff get fired later on and then claim a poor year when it's billions that come in. And yet people will pay it and it will be quickly the norm and the others who are waiting in the sidelines aka UbiSoft will then pop out from behind the corner and go "oh it's safe to start charging £70 a game phew"

Reason why I am not buying a PS5 and moving over to pc gaming, it didn't cost me hardly nothing to upgrade for a new rig. Sell old stuff on to fund the new one I've gotten so many games that have been slashed in prices with in a few months of release on pc, consoles are getting just too pricey plus I still have some fantastic games to play on PS4 a lot in fact so I'm good for that

I remember back in 2005 when the X360 came out, it’s games were priced at £49.99, at a time when new GCN, PS2 & XB titles were £39.99. One the PS3 and Wii released, the X360 titles crept down again to £39.99.

Yeah, I suspect this is an attempt to take advantage of new console hype and eventually market forces should bring the prices back down; unless all publishers decide to partake in some price fixing, which I’m not sure is even legal. Need to check that one.

Either way, I’ll know when I buy a PS5, which at the moment I am forecasting 2022/23 at the earliest.

@zimbogamer Sure their profits keep going up, but we're paying significantly less nowadays then we used to due to inflation. $60 in the U.S. in 2010 was equivalent to $71 now, therefore games have gotten much cheaper. $70 is still a steal if you ask me for all of the hours of content you receive. I think it's crazy that prices for literally everything else have doubled in the past 15 years, but god forbid games increase by $10