It’ll cost you $69.99 to grab a Call of Duty: Black Ops Cold War cross-gen bundle, meaning that you’ll be able to play the game on the PlayStation 5 and the PlayStation 4. But the reason for that increase is because Activision is charging $69.99 for standard next-gen copies of the game, exactly the same as NBA 2K21 confirmed earlier in the year.
This suggests that the publisher will be opting for the higher price-point for all of its upcoming titles, which is something that many companies were confirmed to be mulling over earlier in the year. Ubisoft has so far resisted the temptation to charge more, but make no mistake: more will adopt this pricing as the generation goes on.
For almost 15 years now, players have become accustomed to paying $59.99 for the latest big release, but development costs have spiralled. While some publishers have attempted to compensate with the addition of microtransactions and other optional extras, it looks like you’re going to have to pod out that little bit more to buy the biggest titles day one.