Games and streaming, two words that a lot of people don't seem to want to see in close proximity -- but the conversation about streaming services eventually replacing traditional video game consoles is only going to grow over the next few years and beyond. Just a couple of months ago, Ubisoft caused a bit of an uproar when it said that the inevitable PS5 will likely be the last console of its kind before streaming takes centre stage.
And now EA's getting in on the topic. Speaking to Games Industry, VP of strategic growth Matt Bilbey reckons that streaming devices will render traditional consoles obsolete in the not too distant future. "It could be that the console actually exists in the smart TV. Or the next PlayStation just exists on your phone, and that then pushes the experience to all the different screens you have access to," Bilbey theorises.
"The console as it exists today, and your TV... In five years time, people will still have them, I imagine, just out of retro [sentiment]. They look good. But in 10 years, they will be in one of the other devices you have," Bilbey concludes.
So, consoles as we know them being replaced by streaming or subscription services within the next decade? As mentioned, it's a topic that's only going to snowball as we see how the next generation unravels, and this is the kind of thing that companies like EA are going to be paying very close attention to. Whether or not Bilbey's predictions become a reality, we're edging towards a fascinating time for gaming as a whole.
[source gamesindustry.biz]
Comments 68
Totes
The companies that keep coming out with this are desperate for this to come to pass as ultimately consumer choice will be squashed and they will be able to sell their products under their own store front like EA Origin. It's not a future that excites me in any way.
traditional console gaming will be killed off? more like my gaming habits will be killed off in the process, console gaming dies i as a gamer die with it and stick to legacy consoles.
i don't see how paying a monthly subscription for the duration period of a consoles lifespan is a good investment let alone people with slow internet and data caps who will be left behind.
No it won't. Not that soon. My Bull Meter is off the charts here.
@Rob_230 they are eager for that to happen as all consumer rights will be gone with streaming, that is their wet dream and why they want it pushed so hard forward.
Nonsense.
Not sure about 10 years, but it probably will happen eventually. If you'd told me 10 years ago that in 2018 I'd watch all my TV on demand, I'd have laughed too. But I do.
When has EA been right about anything?
It's not as if EA and Ubi have a vested interest in promoting this idea of-course … it's not any different from Valve claiming 'consoles are dead'.
@LaNooch1978 yep, to sum it all up.
Or standard console players will crash Ea in ten years time due to their cash grabbing tactics!!
@Enuo Operating income of $1.4 billion suggests they know what they're doing.
"Single Player games are dead" - Also EA
Well whichever is the last "traditional" console will infact be my last console.... I have a big enough back log for atleast 20 yrs.
I think that's the wishes of publishers more than the desire of the consumers. They have tried countless ways of completely removing the 2nd hand market or at least making it so you don't get the 'full' game unless you buy 'new' and/or pay a price to the publisher to get the rest. This is another way they want you to buy stuff but never actually own stuff.
Streaming may well be an 'option' as a way to playing games - like you can stream films but its not as if you can't buy physical films on DVD, Bluray and now even 4k HDR Blurays too. Its the same with Music as you can still buy CD's and Vinyl as well as digital copies.
I can see Streaming becoming more of a thing, just one option to gamers - Maybe just subscribe to EA Access for example, as well as buy some games digitally and buy others physically too. There may well come a time a time when Physical becomes the 'least' popular method of acquiring games but even if its just 20%, that's still a sizeable chunk of the gaming population.
There will always be people that want to own something physical, people that want to be able to access their library anytime - with or without internet access. Just look also at how quickly games with 'collectible' statues, artbooks etc sell out - often before a game is launched!
Man, ea and ubisoft really want streaming future huh.
As soon as 5G is adopted by the masses (which should happen in 10 years time), then yes, console gaming as we know it will be dead.
and it will kill gaming while it's at it, internet isn't anywhere near where it would need to be to have a fully functioning streaming service not to mention the fact that you will be beholden to not only your internet provider but to Sony (or MS or Nintendo) and the publisher for access to your games for example what if EA released a game and most people didn't play it, with low numbers it would be removed in order to free up room for other games but what if you brought that game and liked it and played it all the time, you lose the ability to play it because the masses didn't like it, or what if you move house, IP providers can't even get your internet set up for when you move in now a days so your console will be useless , OR what if you internet goes down
now i can see consoles going all digital within ten years but not streaming and if it did include streaming it would be in parallel with downloads
@wiiware of course they do because they want to take all control of their releases away from the consumer, it would give the Carte blanche to do whatever they want, whenever they want
@MikeW Streaming need to be better than traditional console first, people won't just ditch their console for streaming because it's new. What the streaming solution can give me compared to traditional console? I can play god of war whenever I want, even when my online connection is offline, or when psn is down.
Also, after 5g adopted by the masses then what, gamers suddenly stop buying console and playing god of war on their tiny smartphone screen?
@FullbringIchigo Yeah, that's their end games, so games become subscription services like office 365 rather than art like movies and books.
EA know nothing about hardware if they take this guys view on it seriously. Give it 20 years(being kind/optimistic) for worldwide infrastructure to massively improve and he may be closer to the mark.
@wiiware
But we have to consider that the big gaming companies ("trendsetters" in the industry, unfortunately) will continue to push streaming/downloads/online only experiences.
Just look at Activision and the Spyro trilogy. Sure, you can buy the "physical" release, but you won't be able to actually OWN PHYSICALLY two thirds of the game. There is NO WAY TO PHYSICALLY OWN two thirds of the game. This will eventually be the standard.
EA Access and Origin of course have nothing to do with this latest prediction.
Someone near the top said it, they just want full control and subscriptions through their own storefronts.
No thank you, EA!
@MikeW I usually looks at pc gaming to see where console gaming is headed, from the ability to patch games, dlc, micro-transactions, digital only platforms and others. While there's streaming solution in pc, most of pc gaming is still hardware based, from free low graphics games (like dota, lol and fortnite) to high level graphics $60 games like doom, fallout and assassin's creed. If there's movement to streaming only solutions, we'll be seeing it on pc platform first and then after a couple of years, then on console.
The most important thing is the streaming solution need to be better than owning the hardware, they can't just make streaming solution, make it subscription based, and hope people buy it because its new.
10 years ago EA said single player games were dead and wouldn’t make a comeback. Octopath just sold 1 million, god of war just sold 5 million.
Now EA says dedicated game consoles will die...
This makes me really excited for how awesome game consoles will be in 10 years!
Thank you EA for letting me know gamd console won’t die yet. None of your prediction have come true.
@get2sammyb "If you'd told me 10 years ago"
That post makes too much sense, the kids are going to get laugh you off of your own website.
@LaNooch1978 "100% of game sale revenue"
Good translation, except there wont' be any game "sales", everything will either be "free-to-start" or rental subscriptions, games will not be sold. If you meant micro-transactions and other DLC, well I suppose that counts too.
I don't think 10 years is too far out. PS5 is within a year to 18 months, then PS6 another 5 or 6 after that, so we're looking at PS7 being a streaming service or handheld device.
If you read what he said, this part here - "Or the next PlayStation just exists on your phone, and that then pushes the experience to all the different screens you have access to," - he isn't talking about streaming over the internet, he's talking about buying 1 device, probably the size of a smartphone, and then streaming from there to your tv. Basically a Switch w/ wireless HDMI. A Switch with wireless HDMI is very possible in 10 years. Maybe 5. He isn't saying playing from the cloud over the internet, he's saying no big box home console under your tv b/c it will fit in your hand and go with you where ever you go and do TV out wirelessly if you want.
My teens live in a house w/ a 52" tv, 39" tv and 32" tv, and a lot of their gaming is done either on the Switch or 3DS or 19-21" PC monitors. Just like a lot of teens and 20 somethings watch their tv these days. Their kids aren't going to want to be tethered to a tv to play on their PS7, they'll want to take their PS7 with them and play on whatever screen is nearby - phone, TV, monitor, PSVR3 headset.
10 years from now it will be all digital, free-to-start and mobile. But not cloud streaming like a PS4 to Vita, streaming like Netflix from your phone to your TV. And these bigwig bigshot guys probably think it will be over mobile data plans, 6G, maybe 7G or 8G, not physical cable internet. It's Tricorders from here on out.
And then its end of original games and then we get those great liveserviceeee games that are completely copy and paste. Looking at you EA, Ubisoft, Activision the worst companies alive i hope they all crash and burn.
@rjejr A you want no original copy and paste games full of microtransactions, only multiplayer, no singleplayer, liveserviceeee. Free to play games are the death of gaming and it makes kids think that everything is free while they pay through their nose. This generation makes me so....
It's quite a risky strategy in my opinion. What if gamer x is interested in six big publishers, all charging £9.99 a month? No one wants to pay £60 a month, every month, especially if it includes games they don't want.
@LaNooch1978 Dont' worry, with any luck by the time it happens you won't care. None of us will. I rarely care anymore these days. I bought GoW and pre-ordered DQXI b/c they dont' have a season pass. I'm not cut out for these never-ending constantly updating games. I'm half expecting SSBU to release with 24 characters and dole out the rest 2 a week for 6 months. By the time this dystopian gaming future wins out I'll be done.
Though I have to admit I'm not opposed to Netflix gaming. I dont' need any more boxes or discs. And I don't need to own stuff to give to my kids - like my comic books from 30 years ago my kids are reading now. I really dont' like the idea of cloud streaming, the lag is real even with a good connection, but I could game w/ only a digital Gamefly, all rental, no purchases, if I could download the entire thing. It's waiting 2 years for the entire thing to be finished that bothers me more than digital licencing instead of physical ownership. Less stuff for my kids to go through after I die.
Most people under 20 dont' know from ownership of things, even their phones are basically 2 year leases until the new model. If you live your life on a phone you lease for 2 years then buy a new one, claiming no ownership of whats' physical in your hand, you can hardly expect people to claim ownership to the digital content. 99 cents a song, if it gets deleted just rebuy it. Or pay Spotify to stream it, don't even need to own that.
@Flaming_Kaiser I just sort of replied to you above in post #36. Mostly the last paragraph.
EA, please DIE already!
The day this happens is the day I become a 100% retro gamer. Which is fine by me, as I have enough games to last me until I’m 247 years old as it is.
This is the same EA who say single player games aren't popular anymore and can't even make a half decent Star Wars game. Sorry but if I want gaming advice I'm not getting it from a company who's claim to fame is releasing the same sports games every year and whose idea of innovation is a bloody loot box
considering a streaming future is entirely dependent on internet infrastructure (which is not consistent around the world or even in developed countries like the united states) and allowing unlimited bandwidth to customers (which ip's do not always allow depending on where you live), a digital-only and/or streaming future in 10 years time seems unlikely indeed. maybe 25 years is a possibility...
I think the publishers want this far more than most gamers.
Reliance on internet connections? Massive potential for death by input lag? Compressed video at a time when resolution and clarity are seemingly everything?
All I see is massive potential to restrict the market for the hardware, as it will be of no use to anyone without supremely reliable internet, with consistently high data rates and low pings. I think very few people can claim to have that, and until ISPs massively increase their infrastructure right down to the end user, that will be the case for quite some time.
Yes, I have high-speed internet - 100Mbps - but I still wouldn't want to rely on it for streaming games. The important thing - ping - is all over the place due to contention, usually during evenings and weekends when the average person is most likely to want to play. It's not an issue for downloading files or streaming movies, but it's a huge issue for gaming.
@Porco Agreed, nice Gizmo avatar btw!
And they'll also release a decent Star Wars game
And a sequel to Dead Space that isnt ruined by MT's
Bottom line is, the only ones this will benefit is investors.. And ten years looks way overly optimistic.
jeez, can you imagine FIFA on a streaming service... the lag would be unbearable...
@get2sammyb sports franchise mostly they could sh*t fifa and they would sell anyway.
Weren't some people predicting this 10 years ago as well?
If one game console company does exclusively do streaming then I'll just have to get their rival's console instead. If in the very unlikely event all new games are exclusively streaming in 10 years, then I'll just have to play old games.
Yeah, yeah, we get it...
Consoles will disappear.
Single-Player games will also disappear.
Exclusives are not important (except when its a pc exclusive).
The future is multiplayer, F2P and e-sports only.
Also e-sports will be bigger than football worldwide.
We already got the memo, thanks.
Digital is their way to kill the second hand market and the video game retailers. Streaming is just another step that kills the need for consoles, so it's 100% profit for them, plus they are in full control of what you have access to.
No thank you.
10 years sounds like a long time, but I'm not so sure we'll have the infrastructure to do seamless game streaming in 10 years (at least not in the USA).
Average speeds have only gone from about 5mpbs to 19mbps, and that's just at the consumer level. There are issues at the data center layer as well. Even with my fiber-to-home gigabit connection, I'm not getting good streaming experiences with PS Now. It's still full of latency and lag making many games unplayable.
I still expect to own a console in 10 years, I still expect to own a home computer/laptop in 10 years, and I also expect the internet to be a much worse place in 10 years if the current FCC trends continue.
can't see it myself, not that soon, and not as long as 20m want to play call of duty and battlefield every year. i'll probably not care in ten years to be honest, the trend in gaming has been downhill for the past 5 years anyway. keeping the desire/need for a console will probably be a longer term challenge for sony after ps5.
my connection isn't fast enough for 4K, it's barely fast enough for 1080, and even then it's not high quality 1080p - not remotely close to blu-ray level (and that's only at 24 frames/sec, not even close to the 60 that will probably be the norm). within ten years, 8K could well be the standard. bandwidth requirements for that would be huge. i do use amazon prime and netflix, but still buy blu-rays, usually 3D (i find it much easier to see on my tv compared with the passive 3D used in cinemas), because the picture is much sharper and not everything i want to see is on a service i subscribe to.. i'm just not prepared to have, or see the need for, dozens of subscrptions to stuff. a gaming-future where you're being asked to pay a monthly sub (or a pay-as-you-play) to ubisoft, EA, activision, take-two.... good luck with that.
15 years ago I wouldn't have believed your mp3 player, digital camera, bank card, video player and web browser would all seamlessly integrate into your smartphone the way they have today. There will always be a market for physical. However, this is coming whether we like it or not. Maybe a portion of the game downloads locally whilst other parts are streamed? I have no idea, I'm not a tech buff but they will crack this.
@LaNooch1978 "Assuming I don't have to pay a company to get onto the bridge of course"
So far this summer I've paid about $110 in parking fees just to park in 4 parking lots - $37, $30, $25, $12. Probably another $25 or so in bridge tolls and a few $ just to drive on roads through states that don't even have bridges. So yeah, that jump to your death is probably going to cost you. But on the bright side at least you'll only have to pay one way.
Not if internet still slow and dds and hacks bring down the network. Also Rural areas don’t have CA speed internet. EA is hoping probably more profit for them.
EA have experience in spinning a story that suits their own agenda. Keep telling console makers that streaming is the only way forward and it's possible they might listen and the wish comes true. EA have everything to gain, so it's worth a shot.
Don't use any TV subscription services, sure as hell won't be using gaming subscription services. If this ever happens, I'm done with gaming.
@LaNooch1978 "Handmaids Tale"
I only know that by reputation by I'm just going to say skip it and hit the bottle instead. I bought at 18 pack of Blue Point Toasted Lager for $17,99 yesterday so I'm good to go. Well I will be once I decide how to fit the box in my fridge, it's still sitting on my kitchen floor. Maybe I should go do that now, ribs in the slow cooker for dinner, yummy.
First there will have to be no dips or crashes on Netflix. I’m not sure that’s 10 years out. There’s another problem. If streaming becomes a thing, hoe would it work between MS, Sony, and Nintendo. If they aren’t getting a piece of the lie from each game sold like now, they might take measures to ensure they still have a console. Hardware profits would also have to be considered worth the loss too. Would they allow this? I know there’s PS Now, but with EA’s game passes and stuff I see trouble.
@LaNooch1978 Well that would explain "Handmaids Tale" as your goto getaway.
10 years - that's a very long time. Brexit... no one saw that coming 10years ago or anyone predicting it. In 10 years 'anything' can change. Game streaming might be coming but I do know something if it happens, I choose not to pay £9 to access EA, nor £9 for Ubisoft, or £9 for another developer unless they have truly something special. If it happens I'd probably dive back into the uncompleted games I own! (over 150 across non-streaming consoles and PC)
Its not going to happen.PlayStation is here to stay chief.word up son
Definitely sparked a debate on the topic and rightly so, I don't want to think of a day when streaming is the only option, a minefield of problems such as not owning games, licences/rights on games running out, lag, monthly subscriptions for multiple publishers and game preservation.
I think everyone on here wants the option to own our games as we value them dearly and I think it would be bad for business to remove an option (personally I would just stick with legacy consoles if streaming were the only option) so I think we will always see ways to own games (physical and digital).
Unfortunately the masses don't care about preserving games, it's something that's here today gone tomorrow and preferably free to play. Most kids, teens and 20-somethings don't really own anything these days which is a shame to me but from their perspective it's easier and a small monthly cost (never look at the total spent).
One other thing to remember, we all lost our minds when MS tried to enforce DRM back in 2013 but now quite a few games nowadays require you to be online to play so we're getting there one way or another.
Best thing as always is to vote with your wallets
I'm not a fan of the idea of streaming my games, but I'm not discounting the future of where it could go and there's always a market for it.
I like my consoles and I don't see them disappearing anytime soon, but I think there's a possibility that companies like Sony could start integrating consoles into their TVs (in addition to consoles) and like others have said, you could have smart logins, where all your save data and preferences can be shared with every PlayStation device in your house that you have associated with. Now it's just an idea, but 10 years could look very different and may have gone in a completely different direction that no one had imagined.
Digital purchases are increasing and if places that sell games and consoles, start to question why they would sell consoles if it's not beneficial for them, they may stop. Console makers either have to make the console beneficial for stores, sell them direct, buy stakes in stores that can sell them or dream up some other way.
Gaming stores still sell merchandise and whatnot, so selling consoles to generate interest in games that they sell merchandise for, is still a good reason to continue selling consoles for them. So as long as there is money to be made somewhere, stores will still sell consoles.
The future is unknown, but there are all sorts of possibilities and hints to what could unfold. As long as these companies don't annoy their customers and do what customers will embrace, they will stay in healthy business.
It's like saying phones would replace consoles; not without some severe consequences.
looks at the huge market of china and india for the new gaming potential...looks at quality of the internet in these two places....chuckles and keeps playing on physical game disc...
Um... yeah. As if to prove my point about why this is a TERRIBLE idea, PushSquare had a 501 Bad Gateway error and refused to load for 10 minutes. That made me laugh.
Seriously. Xbox Live and PS Plus users moan LF when those services go down. I live out in the country and BT's broadband is so crappy (after apparently being "fixed" following four calls and finally an engineer visit which doesn't stop it bombing a couple of times a day) that I'm lucky if I can sit through an episode of anything without it buffering at least once, and that's highly and efficiently compressed video only, not taking into account controller inputs. When I'm out and about in towns with my Switch, it usually takes so long to get it to stably tether to my smartphone for a quick round of Mario Kart or Tennis Aces it's better just to thrash the computer while waiting for breakfast or whatever it might be.
I tried using my Vita to stream the PS4 before and the latency over the WAN of the internet was appaling, in GTA V I couldn't drive anything or stop Trevor running into walls when turning corners. On the home LAN it still has enough latency to be unplayable.
Streaming games will not take off yet, and I'd say 5-10 years is optimistic. Wherever there's poor quality internet connections (and let's be honest, most countries have dabs of it) physical copies or at least copies bought and downloaded to the console's internet harddrive, SSD or SD card will persist.
To use a different sector for comparison, saying that game streaming will kill consoles is not much different from record companies printing "HOME TAPING IS KILLING MUSIC" on the inner sleeves of vinyl records in the 70s and 80s. Or saying that the CD would kill vinyl. Or saying that MP3 music piracy would kill music again in the 90s/early 00s. It's all much of a muchness - just sounds like, as usual, people are saying anything because they're more worried about profit than quality products.
And to be fair the gaming industry is doing now exactly what the record companies have been doing for years and continue to do - releasing the same games over and over again on different platforms/formats for minimal expenditure, to cash in what is basically the same product again and again. Often using the "remastered" or "updated re-release with bonus content" creatively redundant tags to fool people to buy what they had already again on a newer platform. For example, you could own a hit album on vinyl, cassette, CD, MiniDisc and AAC download bought from iTunes at this point. And if you look closely you can do the same with console games - case in point, another rockstar classic beyond GTA - Bully was released on the PS2. Then you could buy it again on the PS3. Then again on the PS4. It's the same game, not even the "updated re-release" of the Scholarship Edition than even the Wii got complete with annoying motion controls and a better game engine. It's a cash in that isn't helped by companies endlessly sequelising their hit franchises over and over. Milk that cow! That's the real problem with any business, the desire to make the most amount of profit for the least amount of effort by shovelling stuff out.
Anyway this is becoming more of a tirade against the way business works... to circle back, streaming games is a non-starter, and to hear gaming industry bigwigs insisting it will be the Next Big Thing demostrates that they are incredibly out of touch. Smartphone gaming didn't kill console gaming because despite the convenience it's not the same quality experience especially when touch controls are involved, similar to how digital music downloads haven't completely killed CD and vinyl because some folks out there still care about quality not convenience. A modern success story like God Of War IV is a perfect example - in spirit it's an old school one player dedicated and focused experience with the addition of modern gaming controls and graphical fidelity, just like the old Zelda titles were back in the late 80s/early 90s. It doesn't need internet connectivity etc to be impressive. But trying to stream something that complex graphically would be an exercise in futility, borne of the same kind of industry thinking that insists VR is just about to blow up. It's not though, is it? Because everyone looks stupid wearing a huge block of plastic in front of their face and beyond the novelty value the benefits do not outweigh the crippling disadvantages.
@LaNooch1978 Man I have ALWAYS got plenty of time for people who quote The Dude
@LaNooch1978 Haha yeah I have the whole Lester Bangs style opinionated stream-of-consciousness thing going on, whole bag of ideas on a topic spilling out every which way, usually music or gaming related...
@LaNooch1978 This comments thread has certainly taken an interesting detour. The first time I saw Almost Famous I hated it, thought it was terrible. Ten years later when I saw it again, after a lot more experience listening to and playing music, I realised it was genius. Yeah selected Elton works are some of the best pop/rock ever cut to record - for me Tiny Dancer counts, as does Philadelphia Freedom, Rocket Man and Saturday Night's Alright For Fighting. Without totally derailing the comments thread I'm of the opinion that rock music is on "play it safe" mode right now, we need more artists with loud guitars taking risks like they did in the early 70s with prog rock before it got all bloated and full of itself, and late 80s/early 90s shoegaze influenced stuff before MBV dropped Loveless on us, "won" the genre and it sorta trailed off.
@LaNooch1978 Good guess. Yes, guilty!
Muse - up to and including Absolution (a concept album that works because the songwriting is tight and focused enough to flow and get the point across).
Radiohead - most things up to and including In Rainbows. I feel after that point, and to be fair the warning signs were there on the weaker stuff from Amnesiac and Hail To The Thief, it all got a bit too self-indulgent and their reach started to exceed their grasp pretty badly. I'd pick The Bends as my favourite because although there's no theme and not as experimentational as OK Computer which turned what rock was on it's head (Paranoid Android recalls the "rock as opera" approach that worked so well for The Who on Quadraphenia, songs with movements and reoccuring motifs) it is, again, a great collection of songs which here and there hints at what was to come.
How about you?
This depends if gamers allows it.
EA is pro cloud for the simple fact that they announced their cloud service at E3, so they want their service to work I won't pay a dime for the service I will keep supporting console gaming and not cloud gaming.
EA to die within the next 10 years, says everybody else
Streaming games is not the same as streaming video like Netflix. In ten years from now physical copies may be history but i predict the best game play will still be off of hard drives.
Ha.. Haha... Ha... No
How does a publisher encourage A change in the games hardware market?
This all sounds like hot desperation from a dying company.
They cant afford to create machines with clowt, but they COULD make dumb boxes and stream their own tosh down a clogged pipe to witless fools crazy enough to buy them.
And THEN theyed have permanent customers!
Genius!
Rather than reform and provide great games and a good service... True to past behaviour EA continue to look for a quick, easy option.
It's ok, EA is just fantasizing.
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...