Regardless of whether you think the ongoing delays surrounding former PlayStation 4 launch title DriveClub are a positive or negative thing, the exclusive racer continues to look absolutely outstanding. That’s especially true in this top-secret branding video, which the ever eagle eyed folks over at DualShockers have managed to lay their greedy hands on.
The clip – clearly intended for the eyes of marketing teams rather than consumers – outlines the ethos behind the upcoming racer, detailing the philosophy behind its visual style and some of the techniques that British developer Evolution Studios is employing to realise its vision. These include very specific effects, such as desaturation and film grain noise.
In one slide, the company points out that emulating imperfections is actually a pivotal part of its approach with the game. “Deliberately moving the camera too fast, adding smears and motion to the footage is incredibly powerful and can help add excitement,” it explained. The firm’s also attempted to mimic sports cameras to give the release a more authentic look.
The focus of the video is on branding, so we suspect that it’s mostly discussing the approach taken with trailers and commercials here – but there is a lot of overlap between the promotional materials and the actual game. Unlike oversaturated arcade racers, for example, there’s a definite grittiness to the MotorStorm creator's newest intellectual property. Now we just want to know when we can actually play it.
[source dualshockers.com, via youtube.com]
Comments 17
DRIVECLUB looks incredible! This is my most anticipated game right now, and I really hope that "early 2014" doesn't take too long to get here.
Yep it looks pretty silky. This is drive club. The first rule of drive club is... Don't talk about... a release date
I'm even more excited for DriveClub now, I can't stand how much detail they're putting into this game and the cars and scenery look amazing.
So which releases first, DriveClub or Watch_Dogs? Or are they both waiting for The Last Guardian?
At least release a"beta" demo for me to lick my wounds with.
@BornOfEvil I feel like a battered wife. They abuse me with these delays but they had me from the get go.
I'm an easy catch for DriveClub and they know it.
@RyoHazuki lmao
@RyoHazuki +1
@KAPADO There's only been one delay and every "release date" after the initial delay was just a rumor.
@BornOfEvil Still, it's a 7 month delay.
This better rape my gaming senses when it comes out.
So does anyone still think the delay is to allow it to release alongside a VR headset?
@rjejr
Kingdom Hearts 3 is going to beat all 3 of those games to the market.
I'm glad the publisher Sony gives there developers time to finish a game, unlike EA hence why BF4 was a mess. And BF4 SP is still unfixed crashes, save data which doesn't work half the time meaning you'll have to start again, collectables which don't show as being collected, and the list goes on.
Almost looks like real life
@banacheck
Seven months is a bit ridiculous. There's no way this game was going to be a launch title and it shouldn't have been advertised as such, that's the entire issue. It's clear this game was a mess and the final product probably won't be anything more than mediocre. It looks nice sure, but looks aren't everything.
As bad as all the PS4 game delays are (Im assuming TLG is PS4 at this point) it's better than waiting around for a Nintendo Direct to hopefully announce some games to wait for. (And waiting for games like W_D to be canceled on the Wii U.) X and Bayonetta 2 are only going to keep me occupied for so long. I feel like Squeenix has games coming out for the next 10 years. 20 years if you count an FF7 remake.
MAN I love the Quemists...
Oh, and the game looks great too.. I GUESS
Tap here to load 17 comments
Leave A Comment
Hold on there, you need to login to post a comment...