Now You Can Read About Economic Doom & Gloom On Video Game Websites. No Where Is Safe.

This year alone it's been a hit by an Earthquake, widely publicised hack-attack and riots. Now it's predicting financial trouble due to the falling Euro and its inability to protect itself from the changes.

Without diving too heavily into an unbelievably dry Bloomberg report — many of Sony's exports are to European countries. Some of those countries are broke. Consequentially, the Euro is at an all-time low against the Yen. Seeing as Sony doesn't typically buy components from Europe, it can't benefit from the situation. Meaning, in short, it's losing a lot of money.

Armchair economists might think the solution is to raise prices. But with competition between Korean manufacturers still fierce, and the Won itself weakening, Sony can't risk completely pricing itself out of the market against the likes of Samsung and co.

So it's just got to watch those profits drop.