According to Eric Hirshberg (speaking exclusively to USA Today) the content being created is "exclusive episodic entertainment just built for the Call of Duty community".
He said: "We are working with the likes of Will Arnett and Jason Bateman, Ben Silverman [The Office executive producer] and Ridley and Tony Scott to create this content.
"Just like any other passion that people spend a lot of their free time doing, Call of Duty players share a common language and a common experience and we think we can create some entertainment content that they will love and talk about and share."
Call Of Duty: Elite will also provide paying players with downloadable content and in-depth stats analysis. The service is set to launch alongside Modern Warfare 3 later in the year.