There’s life in the old PlayStation Portable just yet. Despite the Vita being readily available worldwide, Sony has announced a new iteration of its cheap and cheerful PSP-E1000 line.

The super chilled Ice White system is set to launch on European store shelves in July for a lowly £89.99. For those unfamiliar, the PSP-E1000 is a durable version of Sony’s debut handheld designed specifically with children in mind.

The PSP continues to sell reasonably well in parts of continental Europe (Invizimals is a smash-hit in Spain, for example) so we suppose releasing a new hardware colour makes some sense. Still, you can’t help but feel that Sony should be placing all of its attention on the struggling Vita for now.

[via blog.eu.playstation.com]