The problems started back in the early 2000s. By 2005 - 2006 to many attendees were not involved with direct business of the industry/media. ie. there were to many game stop employees attending. Vendors were complaining that they were spending millions on booths and the crowds made it harder to network.
So in response they did away with the expo part in 2007-2008, but that didn't work and by the time they went back to the expo in 2009, the recession hit, and the smaller company that use to fill teh space including Kentia Hall and actually pay for the expo(for the longest time it was still free to attend) were either gone or didn't have the money to spend on the expo.
Nintendo stopping attending was a big hit, without the support of the larger companies it harder to put on the show and make it free. That why they opened it to the public to make back some of the money.
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Re: E3 Organiser Reacts to Sony's Absence with Empty Words
The problems started back in the early 2000s. By 2005 - 2006 to many attendees were not involved with direct business of the industry/media. ie. there were to many game stop employees attending. Vendors were complaining that they were spending millions on booths and the crowds made it harder to network.
So in response they did away with the expo part in 2007-2008, but that didn't work and by the time they went back to the expo in 2009, the recession hit, and the smaller company that use to fill teh space including Kentia Hall and actually pay for the expo(for the longest time it was still free to attend) were either gone or didn't have the money to spend on the expo.
Nintendo stopping attending was a big hit, without the support of the larger companies it harder to put on the show and make it free. That why they opened it to the public to make back some of the money.