Sometimes all it takes to sell a great product is to put it in front of people
Sony seems to understand that: announcing that it will be supplying all 600 GAME and GameStation retail stores across the UK with spangly new PlayStation Vita units to display. The top 150 stores will also net a dedicated Interactive Display Unit. Meanwhile, store managers will be supplied with systems to enable them to..
Sony's released a batch of lifestyle shots showing off the PlayStation Vita in the trendiest ways imaginable
The shots show a bunch of impossibly attractive twenty-something males playing about with their new console in public. The images prove that the PlayStation Vita's way too hip for the likes of us. Look, we don't shop at River Island. Nor do we study Media Studies. Pssht. Hardcore gamer's..
Sony's closed down Little Deviants developer BigBig Studios, a Develop report has revealed
The announcement comes alongside news of a major shake-up for the platform holder's Cambridge division. The Leamington Spa-based BigBig Studios recently finished worked on the PlayStation Vita launch title, Little Deviants, after spending the past several years focusing its efforts on the PlayStation..
It's still a little bit too early to start wondering where the PlayStation Vita billboards and TV commercials are; it's only January after all
The good news is that the marketing campaign is coming, and, in the UK at least, Sony's aiming big. Speaking with MCV, SCE UK's marketing manager, Mark Bowles, revealed that the platform holder is planning the "biggest campaign" in the brand's..
Looks like Sony's started rolling out Netflix on PlayStation 3s across the UK and Ireland
A quick check on our own system confirmed the icon for the digital movie streaming service under the TV heading of the XMB. Clicking on the application prompts a small 13mb download. After tremendous success in North America, Netflix confirmed it would be...
After a failed attempt with FirstPlay, Future Publishing's officially endorsed PlayStation Access TV show has soared straight to the top of the PlayStation Network's free content chart
The show — which shares a name with SCEE's community event initiative — has also amassed 14,500 Facebook fans since launching earlier in the year. SCE UK's Ian...
It's arguably the most anticipated game of the year
With its predecessor having scooped up almost every game of the year award going, Uncharted 3: Drake's Deception has some big boots to fill. But we don't think anyone has any doubts as to whether Naughty Dog are up for the challenge. Whether the game can better Uncharted 2: Among Thieves or not, Sony hopes that the added enthusiasm surrounding the..
PlayStation Access is slowly becoming a big deal in the UK
What started as a series of relatively low-key community events across the country now boasts a weekly digital video series and a magazine. The first issue of the magazine is set to be distributed across "retailers, bars, restaurants, students unions, gigs and events across the country...
With FirstPlay barely cold in its grave, Future Publishing has announced that the first episode in its monthly Access video series will launch on the UK PlayStation Network from today
Free to all British account holders, Access will be available every Wednesday and, like FirstPlay, will be hosted by comedian Lucy Porter. The show's set-up will be...
If you're near Birmingham and fancy playing some PlayStation 3 titles before they launch, Sony's sent us a reminder to let you know that tickets are still available for the event over the weekend
The free show includes hands-on time with upcoming titles such as Resistance 3, The Team ICO Collection, LittleBigPlanet 2: Move Pack and Medieval Moves: Deadmunds Quest. For masochists, there's also Dark..
The effects of last week's PlayStation 3 price-cut have already had an impact on UK retail according to a report by MCV
The website notes that sales of Sony's premier home system jumped by as much as 65 percent week-on-week following the decision to reposition the system's base model at an RRP of £199.99. It's promising news, especially seeing as Sony only kicked off its new marketing campaign in..
Sony's announced a brand new weekly HD video show for the British PlayStation Network today
The show — which has been created in conjunction with Future Publishing — will replace the now defunct FirstPlay, and will be free to PSN subscribers in the UK. Similarly to SCEA's Pulse, the show will feature up-to-the-minute HD previews, interviews and more, covering upcoming PS3 content, Blu-ray..
Veteran Sony Computer Entertainment gaffer, Ray Maguire, has departed the company after 17 years
Maguire joined Sony back when the original PlayStation launched, and worked his way up to the position of SCEUK managing director during his 17 year service at the company. "Having been here right from the start and after a lot of soul searching, I feel that now is the right time for me to move..
A report on industry magazine, MCV, suggests Media Molecule is turning its hand to edutainment, with a new "Teacher Pack" planned for LittleBigPlanet 2
The developer hopes the learning aid will inspire schools to use the DIY platformer as a learning aid, and will feature several levels based around National Curriculum topics, developed with input from educators. Apparently the levels will also..
A report on GamesIndustry
biz</a> has revealed that Sony has opted to close a "small number of projects" at its UK studios. The shift in resources is set to take place at Evolution Studios, Studio Liverpool and Studio London. Media Molecule are reportedly unaffected, while Studio Cambridge were not mentioned. It has been decided that production on a small number of projects..
SCEE's gaffer, Andrew House, has told trade-magazine MCV that the company is looking for a way to sell PlayStation Network titles in retail stores
American readers will already be aware of a similar program in the US, where digital content can be bought from GameStop shops, but there's currently no such initiative in Europe. Not yet, anyway. We...
Sony's announced that the PlayStation 3 has now exceeded 4 million units sold in the UK
The system launched on March 23rd, 2007. Sony celebrated the news by throwing a party in London last night. Hot Chip were on hand to spin some record. As you can probably tell, we're trying to drag this paragraph out as far as possible because there's really nothing else to say. 4 million consoles. Fantastic.
If you're in the UK, there's a treat waiting on your PlayStation 3
No need to install a patch or download any updates, just scroll to the "TV" component of the XMB. What will you find? The ITV Player and 4OD. The Guardian reported yesterday that the TV catch-up services would be launching this week, but we didn't expect to find them online this morning. We've had a little play around with..
Whatever your opinion of the PSPgo, it's time to stand-up and take notice
Sony's confirmed that they'll be cutting the price of the device in the UK to £129.99. That might still sound like a lot, but it's worth noting that if you buy the device before January 11th you'll also net ten free games. Seeing as the PSPgo is a great piece of hardware, the price-point with the ten free games is amazing..
Stop reading this and switch on your PlayStation 3
Scroll to the Video section of the XMB and — what's this? — the LOVEFiLM icon's already there!? Apparently the magic Sony ninjas broke into everyone's house last night and installed the application onto our PS3s. Or something. Pretty neat not having to install a patch though, right? For those who don't know, LOVEFiLM is essentially the British..
With Microsoft about to launch their Kinect camera in under a week here in the UK, Sony's launched a £14million PlayStation Move advertising initiative to counter the "controller-free" hype
Sony's formed partnerships with Channel 4, Disney, Nickelodeon and more, and will also sponsor Cineworld and Odeon's Kids Clubs. The ad campaign will build on strong sales in the UK, with Sony already touting..
While it was semi-officially leaked last week, Sony's confirmed this morning that the British movie streaming service LOVEFiLM is indeed heading to the PlayStation 3 in the near future
The move's been described as "the most significant extension to date of LOVEFiLMs direct-to-TV rollout". The corporate bods are presumably all slapping...
A video uploaded to the official PlayStation YouTube channel (and later pulled) has confirmed that the British online movie rental service, LOVEFiLM, is coming to the PlayStation 3 next month
Think Netflix wearing a top-hat and monacle and you'll get the idea. The service will be accessible from the XMB and will stream thousands of movies from the console instantly, with movies from big studios..
We dropped word this morning that Sony were to release a white version of the PlayStation 3 in Japan
Apparently that hardware could make it to the West. Speaking to IncGamers, a Sony representative has confirmed that <span style="color: #000000;">they "will consider every possibility based on the market demands, but have nothing to announce at this point in time"..
Grilled today by EDGE at a 3D conference, Sony UK's boss Ray Maguire has said he's "not fussed" about what competitor's have to say about Sony's first-party titles
Maguire was speaking in response to comments from Microsoft executive Aaron Greenberg that Halo 3 has outsold most of Sony big-hitters. Well Im really happy with [the titles] because as I said, were selling more than we ever have..
Remember a little while ago we told you Sony were planning to include 10 free games with all new PSPgo registrations (post April 1st, 2010)
Well, details of those free games have emerged this morning via a German website. The list of games is as follows: LittleBigPlanet Grand Theft Auto: Chinatown Wars Assassins Creed: Bloodlines FIFA World Cup 2010 South Africa Motorstorm: Arctic Edge Wipeout..
Sony's told MCV that they reckon Zipper's 256-player online shooter MAG will be the "tipping point" for potential console purchasers to buy the Playstation 3
Sony also confirmed today that the game will release on January 29th in the UK."MAG is a very important IP for us and definitely a key exclusive for PS3," SCEE UK product manager Phil Lynch told MCV magazine this week. "MAG is a..
Remember OnLive? The announced service that would supposedly allow "gamers" to kinda stream video games from a mega-hub computer server thing-ma-jig
Yeah? Sony doesn't think much to it at all really. In fact, they reckon that in order to play video games at the "expected quality" you'll need a traditional video games system."Whilst the remote storage and access of files is becoming..
Pretend to be surprised for us will you? Thanks
So, guess what? Modern Warfare 2entered the UK charts in the number one position for the week ending November 14th. It managed to sell a whopping 1.78 million copies over the five or so days it was on sale, with a speculated 700,000 or so copies attributed to the Playstation3 version. The rest of the chart is pretty uneventful, with the usual mix of..
Sky's On Demand director Griff Parry reckons a Playstation 3 version of the Sky Player could be on the cards in the near future
I can talk generally about our desire to extend to any device that supports a good quality experience to project the content. The PS3 is clearly a device where that is possible. And so it may very well happen in the future. Having said that, were very happy to be..
If you're an XBOX owner in the UK, you might be aware that this morning the Sky TV service rolled out onto XBOX 360s
To be perfectly honest, we're not quite sure how Microsoft are handling the whole service, but we assume it requires an existing Sky subscription and an XBOX Live Gold account. Given that the service is a perk for British console...
For a long time Playstation fans have complained about the lack of Sony's marketing
Truth be told, Sony have marketed their products a lot over the past few years, it's just those commercials haven't been very memorable. Anyone who's been tuning into the World Cup Qualification campaign on ITV will have seen those awful "technology heart" TV spots Sony have been running in the UK. Not..
As speculated over the past few weeks, Sony UK have just announced a series of 250GB Playstation 3 bundles due for release in the UK
Following the great success of the new, smaller, 120GB PS3, which sold over 1m units in its first three weeks on sale, the 250GB model has the same hardware specifications as the current model, but with greater storage space, to offer consumers even more choice,..
Despite the greatest of attempts by the BBC to damn the Playstation 3's hardware reliability on their flagship consumer electronics show Watchdog, evidence fell short
The BBC were unable to repute Sony's claims that the Playstation 3's failure rate was any higher than one percent, with host Anne Robinson merely able to claim that "thousands" had broken, without clarification. The show's..
The BBC's consumer show Watchdog is to tonight air a damning report on the little known Playstation hardware problem, the "Yellow Light Of Death"
The system error, which has caused some instances of hardware failure in early 60GB Playstation 3s, is the subject of tonight's episode on the BBC. In a seemingly furious response, Sony have documented an enormous 6-page response (which can be read over..