News Gran Turismo 7 PS5, PS4 Ad Wants You to Find Your Line
Drive of your life
It’s a really busy few weeks for PlayStation – which is great for us – and that means we’re getting lots of media of upcoming games. This Gran Turismo 7 trailer is more of a commercial really, showcasing the title’s DualSense controls, 3D audio features, and stunning visuals. It’s a short ad, but it gets the point...
News PS5 Promo Partially Filmed in Actress' Apartment to Maintain Social Distancing
Advert created in COVID conditions
Sony has just revealed the first global advertisement for PlayStation 5. It's a flashy production, sporting some seriously impressive CGI alongside a single human performance. How did this thing get made, given the current climate? Fortunately, we have a couple of tidbits that detail how the promo came to be...
News New PS5 Advert Officially Revealed
Update: Sony has officially unveiled the new PS5 advert after it leaked earlier today. This video is an extended version of the below cut, but is largely the same. There's an emphasis on the PS5's major innovations that aim to immerse you even further in games. It's a flashy promo, and you can read more about it over on the PlayStation...
News Bizarre Call of Duty: Black Ops 4 Commercial Goes After Kids
If you were watching the NFL last night, you may have seen this curious Call of Duty: Black Ops 4 commercial debut. The video, which features Post Malone, is basically just… Well, we don’t know what it is to be perfectly honest with you. We think it’s parodying the song Rockstar, but it looks like it’s been made by PewDiePie or...
News New PS4 Commercial Shows Where Sony's Fall Focus Lies
The holy trinity
Marvel’s Spider-Man! Call of Duty: Black Ops 4! Red Dead Redemption 2! Of all the titles for the PlayStation 4 to hang its figurative fedora on this fall, we reckon Sony’s picked the right ones here. This new Best Place to Play ad will likely run online over the course of the holidays, and while it’s nothing particularly...
News This PS4 Black Friday Ad Is Well Worth Watching
PlayStation Europe’s got surprisingly good at these comedy PlayStation 4 commercials – in fact, it’s been on a bit of a roll for a while now, so kudos to the marketing department for coming up with them. This latest Black Friday ad is another decent one, focusing on a fortune teller who’s trying to predict the PS...
News Sony's New Live Action Star Wars Commercial Plays the Nostalgia Card
Love at first Sith
Every love story starts and ends with Star Wars, right? Only in commercials? Fair enough, but it does make for a damn good ad, you’ve got to admit. Like the spot from a few years back, Sony is going hard with the nostalgia card here, as it markets Battlefront 2 at young adults who’ve grown up with George Lucas’ sci-fi...
TGS 2017 Is This PlayStation's Best Ever Commercial?
We can do anything
Japanese commercials virtually always bring their A-game, but this new PlayStation 4 advert is a cut above. The musical marketing revolves around the theme that you "can do anything” with Sony’s current-gen console – but it gets its point across in remarkably jovial fashion. The clip will air in Japan throughout the end of...
News Taiwan's We All Play PS4 Commercial Probably Cost a Few Quid
Sony’s launched an expensive new PlayStation 4 commercial in Taiwan, and it’s worth a watch. Revolving around the theme that “we all play”, it shows various handsome individuals booting up their consoles, only to get dragged along to a rooftop party where a cheap Daft Punk cover band is repeating the word “PlayStation” through a...
News PS4's Latest European Commercial Goes After Kids
This is interesting: a PlayStation 4 commercial targeted squarely at kids. Sony’s spent the past few years marketing the machine mostly at adults and core gamers, but it has hinted in recent interviews that it wants to widen the reach of the console as it pursues that all-important 100 million units milestone, and this is an example of...
News PlayStation UK Loves a Good Comedy Commercial These Days
This is a decent one
One of Sony’s strengths (and arguably also one of its weaknesses) is that each global division of PlayStation acts somewhat autonomously, meaning that commercials and marketing strategies are formulated and tailored to the tastes of a particular region. And for whatever reason, the folks at PlayStation UK enjoy a good comedy...
News Sony Actually Made a PS4 Pro Commercial
Horizon! Gran Turismo! God of War!
Sony’s treated the PlayStation 4 Pro a little like it’s a guilty secret sometimes, shunning the device from many of its marketing materials despite it actually being a pretty bloody cool piece of kit. It’s uploaded a new commercial today, though, showcasing titles like Gran Turismo Sport, Horizon: Zero Dawn,...
News Resident Evil 7's Marketing Machine Has Started Early
The great Baker off
Fasten your seatbelts, as the Resident Evil 7 hype train has officially left the station. Choo choo! Capcom has aired the title's first ever television spot during The Walking Dead (appropriate), and you can watch it in all of its nail-biting glory above. We reckon that the ad is pretty effective at demonstrating the title's new...
News PlayStation's New Commercial Is Completely Over the Top
But it's well worth a watch
Ooh, it's new PlayStation commercial time. This isn't your average sizzle trailer – it's one of those ones that Sony's spent an arm and a leg on like Michael and other classics from the past. Named simply The King, the ad shows royalty rubbing shoulders with the Japanese giant's biggest gaming brands, like Horizon: Zero...
News Sony's Latest Sizzle Trailer Spotlights Major PS4 Games
The best place to play and all that
It looks like this is the lineup that Sony will be spotlighting this fall: Destiny: Rise of Iron, Call of Duty: Infinite Warfare, Watch Dogs 2, and Horizon: Zero Dawn. The latter obviously doesn't release until next year, but it's good that the Japanese giant's putting in the legwork to build hype around the brand...
News PS4 Remains the Best Place to Play, Says Sony
Sony's dropped a new chest-pumping trailer for Spring 2016, reiterating that the PlayStation 4 remains the best place to play. The clip centres on console exclusive games like Street Fighter V, Uncharted 4: A Thief's End, and MLB 16: The Show, before re-iterating that all Call of Duty: Black Ops III map packs can be played on the...
News You've Seen Most of This New PS4 Commercial Before
Bringing out the big guns
Sony's prepared a fresh commercial to promote the PlayStation 4's new price point in the United States, but you've seen most of it before. A montage of mainly third-party blockbusters, the platform holder's ditched Assassin's Creed Syndicate in favour of Unc
News Sony Brings Out PS4's Big Guns for Summer Commercial
Call of Duty! Star Wars! Assassin's Creed! Destiny!
How's the PlayStation 4 going to sell this Christmas without any noteworthy exclusives? Well, in the words of Galvatron, here's a hint. Sony's released a summer sizzle trailer which spotlights four of 2015's biggest games, and while we can already sense the sceptics tapping away in the comments...
News Bloodborne Begins the Hunt with Inviting PS4 Commercial
This game's going to cut you down
We all know that Bloodborne's going to be tougher than a reinforced ginger nut, but Sony's clearly banking on bringing in some more casual players with this TV spot. The clip includes foul beasts, a rambling narrator stuck in staccato mode, and some light rock to round things out. It's nice to see the firm actually...
News Sony's PS4 Ads Encourage a Bad Work Ethic in Japan
Too many games, too little time
Sony's really going all out in Japan right now, attempting to capitalise on the PlayStation 4's impressive software lineup. As part of its marketing onslaught, it's recruited actor and singer Takayuki Yamada to star in a handful of commercials, which show that gaming is way more important than being your average...
News PS4 Exclusive The Order: 1886 Scores Super Bowl Advert
Touchdown in London town
There's no doubt that the Super Bowl is the biggest sporting event in American television, with millions expected to tune in to the game between the New England Patriots and the Seattle Seahawks tomorrow. This makes it ripe for commercial opportunities, as companies stump up extortionate sums to have their products...
News This Is How Sony's Going to Promote PS4 Port The Last of Us Remastered
Resistance is futile
Whether or not you think that it’s an embarrassing indictment of the state of the PlayStation 4’s post-launch lineup, there’s little doubt that The Last of Us Remastered is the next-gen console’s most important release since inFAMOUS: Second Son earlier in the year. As such, Sony has pledged some serious marketing muscle...
News Over in Japan, the PS4 Launch Is an Excuse for One Hell of a Party
Play and peace
There’s little over a week to go until the PlayStation 4 officially deploys in Japan, and that means that platform holder Sony is starting to put its launch marketing campaign into gear. Fresh from cruelly teasing Eastern gamers earlier in the year, this brand new commercial makes the next-gen console’s release look like an excuse...
News Pssht, Japan's First PS4 Advert Is Pretty Predictable
Where are the dancing fish?
There was once a time when Japan used to create commercials that would force you to question your very own sanity, but this inaugural PlayStation 4 spot is about as conventional as they come. Posted on the platform holder’s official YouTube page overnight, it shows several of the system’s big launch events from around...
News This Killzone: Shadow Fall Commercial by Robot Chicken Is Cringeworthy
Long time readers may remember that decidedly strange advertisement for PlayStation All-Stars Battle Royale masterminded by Robot Chicken. If you don't recall, we really can't blame you – we've been trying to forget it, too. In any case, it seems that the Robot Chicken team is at it again, unleashing this equally stymieing...
News This Beyond: Two Souls Advert Should Shift a Few Copies
Born with a gift
Beyond: Two Souls is very much the type of release that will prompt your non-gaming companions to raise an eyebrow and ask you if it’s a movie or something that you can actually interact with on the PlayStation 3. The upcoming Sony published swansong is easily one of the most visually impressive titles in production for the...
News This Live Action Commercial for The Last of Us Is Worth Watching
Could you put your life on the line?
Sony’s pumped out some pretty poor commercials over the course of the PlayStation 3's lifespan, but we quite like the premise behind this live action advertisement for The Last of Us. Sure, the execution is a little bit cheesy, but we reckon that it conveys the themes of the title well. After all, survival in a...
News Newspaper Promotion Practically Confirms European PS4 Launch This Year
We considered before the Xbox One’s reveal what kind of response Sony may have planned to counter Microsoft’s moment – but it’s actually done a better job than we expected. In addition to Monday’s surprise PlayStation 4 trailer, the platform holder has also been advertising the system like mad over the past few days –...
News PlayStation 4 Banner Asks You to Look Beyond the Box
Guess where it pops up?
Sony's no stranger to tasteful digs at its rivals – but its latest batch of banner advertisements are the best timed yet. With the next Xbox reveal right around the corner, the platform holder has opted to ride on the coattails of the system's imminent hype, taking out promotional links on Google
News Send Your Hype Through the Roof with This New The Last of Us Commercial
We can make it if we try
Sony’s typically terrible at marketing its first-party games, but it seems to recognise the importance of The Last of Us. This brand new spot for the impending Naughty Dog epic does a brilliant job of portraying the PlayStation 3 exclusive as a hard-edged action game, without necessarily shying away from the soft sugary...
News Sony Hires Google Chrome Marketers, Dumps Deutsch
The timing couldn’t be more perfect. As the industry erupts with concerns regarding the commercial prominence of Sly Cooper: Thieves in Time – out today in North America in case you’d forgotten – Sony has announced that it has ditched its existing advertising agency and hired the firm responsible for Google Chrome’s...
News God of War: Ascension Slays the 2013 Super Bowl
Blood, sweat, and tears
As predicted yesterday, Sony has confirmed that it will be unchaining a brand new God of War: Ascension advert during this weekend’s Super Bowl. The latest teaser trailer focuses on protagonist Kratos’ wife and daughter, as an army of soldiers stomp through a nearby field. According to the conclusion of the short, more...
News Darksiders II Comes Knocking in New TV Commercial
At Death's door
THQ might not have much money left in the bank, but it’s still got enough to plop a dramatisation of the apocalypse in between Coronation Street. This new Darksiders II television spot shows protagonist Death riding into oncoming traffic, while people run for their lives. We don’t know what’s wrong with them, really – the...
News Capcom's Already Advertising Resident Evil 6 in Japan
Resident Evil 6 is not out for at least another four months, but publisher Capcom is already promoting the title in Japan. The giant has released the television spot embedded below, which is designed to portray the feeling of “fear” pivotal to the survival series. The commercial also details the title’s Japanese pre-order...
News Sony Talks Up Connectivity in New PSN Commercial
Raise a glass
Sony’s been criticised for some of its more outlandish marketing schemes over the past five or so years, but this brand new European PlayStation Network commercial seems to finally get the point. It’s a two-and-a-half minute celebration of everything Sony’s online service can do, set to a pulsating synthesized bass line and...
News Tokyo Jungle Commercial is Barking Mad
Poultry in motion
Sony is making a lot of noise about Tokyo Jungle in Japan. The absolutely bonkers post-apocalyptic adventure has been a focus of SCEJ’s promotional campaign for weeks, and that’s concluded with the release of a television advert overnight. Just for the record, Tokyo Jungle is a game which lets you play as an elephant on roller...
News Sony's New PlayStation Move Commercial Is Actually Pretty Cool
The cardboard cut-outs are gone
It's not just SCEA that's gone through a re-imagining of its marketing strategy lately — SCEE's jumped on board too. And there's definitely a hint of the "old" PlayStation marketing message in this new European PlayStation Move commercial. The 60-second spot shows an unreasonably attractive couple rushing...
News Kevin Butler Inducts More Players Into The Hall Of Play
A lot of PlayStation fans were disappointed to see "Michael" get all the attention in its latest commercial
So Sony launched the "Hall Of Play", an initiative designed to give PlayStation gamers the worldwide recognition they deserve. In this latest pseudo-commercial, executive Kevin Butler honours PSN user "Legit_Btness"' with a...
News Activision Splashes Out On Star-Studded Live Action Call Of Duty Commercial
Don your khaki kecks and prepare for all out warfare -- Call Of Duty: Modern Warfare 3 is hours away
In order to up the ante, Activision's released a live action trailer starring Jonah Hill, Sam Worthington and Dwight Howard. Certainly got us in the mood for shooting dudes. Catch the video after the jump.
News Watch Michael Bay Promote Need For Speed: The Run On A Big Budget
Director Michael Bay is known for his bombastic, set-piece driven movies
EA's upcoming Need For Speed: The Run is gunning for a similar vibe, what with all the avalanches and white-knuckle chases. So it's pretty appropriate that the duo managed to team up in order to produce a blistering TV commercial designed to promote the game. You can watch it...
News Sony Channels The Creativity Of Classic PlayStation Commercials With New 'Long Live Play' Campaign
Sony drummed up the hype last week
A mysterious teaser appeared on the platform holder's YouTube channel, laced with fan service and tempting us to "look beyond the door on October 5th". The video went on to spark massive conversation within the gaming community, with more than two million fans speculating about the imminent announcement...
News Battlefield 3's First TV Commercial Is About As Mainstream As You Can Get
EA's trying to steal market share from Call Of Duty with Battlefield 3, so it's no surprise to see the publisher go with a socially acceptable artist like Jay-Z for the game's first TV commercial
It doesn't matter that the song '99 Problems' adds absolutely no context to the footage at all. It's all about selling units at this point. The game's out...
News Kevin Butler's On A Horse For Resistance 3
Not the best Resistance 3 commercial to kick-off Kevin Butler's tenure in SCEA's new Long Live Play initiative, but it gets the point across
Butler's on a horse, pleading with the resistance to use their PlayStation Move Sharp-Shooters against the Chimera. Catch the TV spot after the jump.
News Resistance 3 Debuts Solemn New Commercial
There have been plenty of live-action Resistance 3 adverts
The first batch were exclusively in live action. But that won't stop the marketing execs that be from peddling more live action Capelli to your screen. "Silence Before Storm" features train cars, the American midwest, Chimera, and the dystopian lifestyle we've come to expect of the...
News Kevin Butler Returns To PlayStation In Dramatic Style
After concern that PlayStation icon Kevin Butler had quit Sony late last week, we can confirm that the straight-faced executive is back
Sony's announced via the PlayStation Blog that it's launching a brand new marketing campaign with Butler at the forefront. The new campaign is entitled 'Long Live Play' and is set to takeover various websites, TV...
News Kevin Butler Leaves Sony?
It seems Kevin Butler, president of many things PlayStation related, is taking time out from the company
The fictional character executive revealed on his Twitter account overnight that he is leaving PlayStation in order to head up his Uncle's economy flooring company. Butler even updated his Twitter profile picture to reflect the change. Whether...
News Kevin Butler Lines Up The Position Of First Person Sensei For Killzone 3
As is a tradition for every big PlayStation 3 release in North America, Kevin Butler's back with a couple of new advertising slots
The commercials, which focus on the PlayStation Move Sharp-Shooter peripheral and Killzone 3 itself, are not Kevin Butler gold like previous spots, but are definitely worth a look if you're a fan of the fake executive...
News This Is How Japan Sells Yakuza: Of The End...
Zombies. Zombie, zombie, zombies.
News Dead Space 2's Marketing Campaign Misses The Point Entirely
The original Dead Space was good because of its atmosphere and intellectual commentary
It was scary because of the things it didn't show you, not the things it did. So forgive us for labelling EA's "Your Mom Hates Dead Space 2" marketing campaign as the worst thing ever. While the mature ladies spew hyperbole such as, "I think it'll...
News "Offensive" PlayStation Move Advertisement Banned For Being "Too Violent"
"Move into the fight" is the tag-line for Sony's print The Fight: Lights Out campaign
Unfortunately for the platform holder, no one will be moving anywhere as the campaign has been banned in Britain. The spot — which depicts a player throwing pretend punches and grasping a digital character in a head-lock — received eight complaints and has...