
Sony indicated in its most recent financial report that the PS5’s price should hold until at least April 2027, as it’s secured the memory inventory required to fulfil its hardware targets for the current fiscal year.
If that’s the case, then despite prices soaring dramatically earlier this year, it’s going to have a serious advantage over Xbox for GTA 6’s launch, as Microsoft was forced to raise its prices again this weekend.
According to reports, it had been losing ~$150 per console sale of late, and remains in the red even with this latest round of rises.
Subscribe to Push Square on YouTube172k
But while the Redmond firm communicated the price increases in the US, it didn’t announce what it was doing in Europe. Now retailers have adjusted, it’s worse than expected.
Here are the current prices for Microsoft’s almost six-year-old system:
- 512GB Xbox Series S was $399.99/£299.99/€349.99 now $499.99/£429.99/€499.99
- 1TB Xbox Series S was $449.99/£349.99/€399.99 now $599.99/£519.99/€599.99
- 1TB Xbox Series X Digital was $599.99/£449.99/€549.99 now $749.99/£619.99/€749.99
- 1TB Xbox Series X was $649.99/£499.99/€599.99 now $799.99/£669.99/€799.99
And here’s how they compare to Sony’s PS5 range right now:
- PS5 Digital Edition was $499.99/£429.99/€499.99 now $599.99/£519.99/€599.99
- PS5 was $549.99/£479.99/€549.99 now $649.99/£569.99/€649.99
- PS5 Pro was $749.99/£699.99/€799.99 now $899.99/£789.99/€899.99
It’s worth noting that these increases are out of the Xbox division’s hands, as memory prices have soared on the back of AI-led demand. Samsung claims the situation may get worse in 2027.
To be fair, Microsoft is all-in on AI as a company, with its CoPilot technology playing a role in the ongoing component crisis. It’s somewhat ironic to see the trillion dollar tech titan’s ambitions impact one of its own divisions.
But seeing the Xbox Series X|S soar to these prices so long after launch makes the PS6 feel somewhat hopeless.
There’s a possibility Sony’s purchasing power may allow it to attain the required parts cheaper than its Redmond rival, but at the end of the day, we’re probably still looking at a $1,000+ next-gen console.
Even though it’s not alone, navigating this predicament is probably going to be the PlayStation division’s greatest ever challenge.