'A Digital Shift Is Crucial': SEGA to Prioritise Digital Sales, But Won't 'Completely Abandon' Physical 1

SEGA president Shuji Utsumi has commented on the company's view on how it'll be distributing its games moving forward.

In an interview with Famitsu (translated via Google), Utsumi expresses a desire to make the publisher a more global entity, and cites digital games and the PC platform as growth areas to help it achieve that.

"When it comes to titles we call 'full games' for consoles and PCs, we believe that a digital shift is crucial," Utsumi says. He goes on to explain why the PC market and digital distribution helps SEGA reach more players.

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"Of course, consoles are important, but the proportion of people who play on PCs is steadily increasing. Even in areas where consoles are not widely available, there are many people who say, 'I can play it on PC.' In order to cultivate that market, we believe it is important to strengthen our digitalisation. We tend to think from a physical perspective, so I think we need to be more digitally conscious and become more global."

Despite an increasing focus on digital games — timely, considering Sony's plan to stop producing game discs for PlayStation platforms in 2028 — SEGA is still partial to physical media as well.

"We were originally a platform provider, and of course, we still value the culture of physical media," Utsumi says. "Rather than completely abandoning that, we are currently challenging ourselves to shift so that we can think about and act on the important aspects of digital media in parallel."

Digital distribution has become vitally important for all game publishers and developers; the market for physical games has decreased considerably over time, the profit margins are much larger, and as Utsumi says, it allows the company to reach more people more quickly and easily.

As mentioned, his comments come at a time when there's a lot of conversation around physical vs. digital ownership in light of Sony's decision.

Many people are dissatisfied with the news that discs are going away, making their voices heard with online petitions and bombarding every single PlayStation-related post on social media in protest.

It remains to be seen whether Sony will clarify its position or explain what its all-digital future looks like, but personally I don't expect it'll say any more about it until it absolutely has to.

SEGA's stance makes sense, and perhaps suggests it'll find ways to continue supporting the physical market going forward, but it'll be interesting to see how it does so in a world without PlayStation discs.

[source famitsu.com, via automaton-media.com]