Update []:
As previously teased, PlayStation’s collaboration with Korean girl group QWER has resulted in a promotional music video for the song ‘Be Happy’.
While this track is featured on the band’s most recent EP, it’s been remixed here and given a more festive flavour, complete with obligatory sleigh bells and slightly different instrumentals.
The music video, meanwhile, features a ton of PlayStation iconography, as the girls play games like Astro Bot, Split Fiction, and, of course, Korean hit Stellar Blade.
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A collaboration as deep as this can’t have come cheap, so it’s yet more evidence of just how much Sony is willing to invest to help get the word out about PS5.
Original Story: Fresh from scooping the best band gong at this year’s Asia Artist Awards, rising Korean stars QWER have been signed by Sony to promote PS5 this Christmas.
A brief trailer shows the gals powering up a DualSense and exchanging holiday gifts, before a magical blue ticket flies past the screen with the message: “Be Happy. QWER with PlayStation. 17th December.”
‘Be Happy’ happens to be the name of a song on the band’s most recent EP, so we wonder if this is going to result in some kind of PlayStation-themed music video, a little like the Yoasobi one earlier in the year. The track isn’t particularly Christmasy, though, so we’re not sure.
QWER is a big deal in Korea right now, though, having rapidly risen through k-pop popularity ranks after debuting towards the end of 2023. Two of its members were well-known Twitch streamers prior to being selected for the band, while another graduated from Japanese idol group NMB48.
Sony has increasingly been leaning into the popularity of k-pop stars to reach new audiences of late. For example, earlier this year it announced BLACKPINK’s Lisa as a global brand ambassador, which has resulted in various promotional activities on social media.
QWER’s rising status probably made this collaboration a little cheaper, but as the group is well embedded in gaming circles – it recently visited Riot’s headquarters and did some promotional activities with League of Legends – the platform holder may be hoping this promo easily finds its intended audience.