Sony Temporarily Cuts the Price of PS5 in China as It Seeks to Build Market Share

Pretty soon every game will be a free to play gacha if Sony actually manages to get a foot hold in China. Though I wouldn't complain too much since Chinese developers seems to be releasing banger after banger.

PC gaming is hideous I’d rather play on an Xbox

@PlatinumMikey ooof that's a bit rough. Gaming on a PC isn't hideous but I get where you're coming from. When I was a PC gamer I found a lot of the community to be very abusive to each other but I also found a fair few that were really cool and were willing to help fellow gamers out with tech issues. Will I ever return to pc gaming? Not in the near future but never say never..

So... Sony, overpriced PS5 all along.
I can't ve more happy that I have spent total of 0 (zero) penny for PS5 and PS5Pro.
No need to mention, I purchaced 0 (zero) PS5 games.
I extended my PS+ subscription (back in 2020 December) until December 2030. Overall, I am happy with the mounthly free games.
Lets roll on to PS6 which is around the corner. Whole PS5 era was and is the sony's greedfest, we need to leave behind.
I am keep enjoying my PS4 white edition + PS3 Slim + PS1 + Fully Fledged PC with my Odyssey G8 Oled 32"

Dear friend @PlatinumMikey
Are you saying gaming on xbox is 100% opposite of gaming on pc?
If so, how do you place gaming on playstation? Is it somewhere in between? Or is it something entirely different entity which draws a triangle? If so, what is with sony's price decrease in China?

@ozkrmz "So... Sony, overpriced PS5 all along."

No, they're just more willing to lose money on each console sold in order to a profit long term.

@ozkrmz that speaks volumes about 9th gen to see someone go this entire generation with the ps4 and not the PS5!

The Chinese PS5 is useless, it’s a lot better to just import one

@nomither6 7,000 people in the UK still watch black and white TV’s. What does that say about the state of the TV industry? Absolutely nothing.

Dear friend @naruball
Where is the evidence of how much each PS5 console produced costed in Japanese Yen and/or Chinese Yuan?
So, we (you and me) can see, how much sony made on each single unit.
By the way, what you are saying that sony lost money on PS5 and PS5Pro hardwares sales and now sony losing even more in Chinese market, because of the price decrease.

ITT (as predicted) - people who forgot to attend their Capitalism 101 classes, and are mystified why a for-profit, global corporation are seeking to extend said profits.

@MrPeanutbutterz nope, @ozkrmz is right. Why should the companies make a profit? Surely they can make a loss so we don’t need to spend so much. Clearly that’s how businesses work

but raises the price in europe and uk to make up for it

@ozkrmz Playstation is literally the cheapest current gen console on the market. There’s even going to be a massive $100 discount coming with the Days of Play that’ll bring the price of the PS5 Digital down to just $349. Thats cheaper than the new Switch and an Xbox series S.

Sony is out here slashing their prices, while their closest competitors are raising theirs, and still they cant catch a break with some people

@Toot1st the sale is worldwide 🙄

@ozkrmz "By the way, what you are saying that sony lost money on PS5 and PS5Pro hardwares sales"

Yes. Here's the report of Sony selling PS5 at a loss back in 2021.
https://www.gamesradar.com/ps5-is-being-sold-at-a-loss-but-has-generated-record-gaming-revenue-for-sony/

And iirc, Sony always sold their consoles at a loss since PS1 era. They did it in order to build big userbase and also stay competitive. With big userbase, there's more people to sell games. In the meantime, those lost will be covered mostly from software revenue until the console reach break even point.

@ozkrmz So Sony discounts the PS5 temporarily in one country and this somehow proves it was overpriced…while MS raises the price of the XBox everywhere.

…not following the logic here.

@ChrisDeku Jesus how old r those people color TV has been standard for like 40 years at least

@PlatinumMikey
They are literally the same thing.

Now, if you game on Linux then maybe you gonna have a better experience.

@Drago201 90+ I'd imagine, hanging on in there

Sony need ps5 super slim and fast, this is the only generation that the console price increase instead of going cheaper years later 😕

China already has ps7 over there

Dear friend @ozkrmz

Sorry to be that guy, but the burden of proof lies on you:

"So... Sony, overpriced PS5 all along."

Please provide evidence that it was overpriced all along. I'll be happy to read it and admit I was wrong.

Ah, so if we want PS discounts in Europe, we should play more PC and mobile games.
Ok, noted.

Dear friend @PuppetMaster
Please go to page 21 and read the "Cautionary Statement" section.
What does it say?
"These statements are based on management’s assumptions, judgments and beliefs in light of the information currently
available to it. Sony cautions investors that a number of important risks and uncertainties could cause actual results to differ materially"
So, where are the actual results? Where is the actual cost of the each single PS5 unit?
How come, sony generated record gaming revenue by April 2021 while PS5 was only released in Late November - Early December 2020?
Are we expected to believe that, sony recollected all it's PS5 hardware production expenses within 5 to 6 months?
By the way, where is actual accounting records and books?
We need to focus and see evidences, not consolidated financial statements. Because they are only statements and charts without official accounting records.
Lets remember, what sony say;
"These statements are based on management’s assumptions, judgments and beliefs in light of the information currently
available to it. Sony cautions investors that a number of important risks and uncertainties could cause actual results to differ materially"
So, we need to talk about "actual results" which must shows us, true cost of each and every PS5 unit production cost.

Dear friend @naruball
I understand your point and I truly appreciate it.
I really do.
But, sony is legal entity and I am only natural entity, therefore sony keeping the accounting records, not me.
If it was & is possible to sell the product cheaper, then it does point out that it was sold over the current "not cut" price.
That is all I am saying.

@ozkrmz 1. "Please go to page 21 and read the "Cautionary Statement" section.
What does it say?"

Why did you skip the first paragraph? Here, i'll put it in here:
"Please be aware that, in the following remarks, statements made with respect to Sonyʼs current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance of Sony."

That caution is for estimates, plans, and statement for the future fiscal year which of course can be different. The report even start with Ukraine vs Russia war statement and how far it affect Sony's financial.

2. "We need to focus and see evidences, not consolidated financial statements. Because they are only statements and charts without official accounting records."

I'm sorry to say this but i don't think you have any knowledge about accounting or even understand the important of financial report. Heck, i don't think you know how to read financial report properly.

FYI. All company released their financial report along with their predictions / target for the next couple of months after their acccountant gather the numbers from all transactions. So when comes to financial report, the numbers are legit. Sony can't lie to their shareholders and government about the company health and performances.

If you have doubt and believe that Sony lied in their financial report then by all means you're free to provide your evidences to proof it wrong.

Dear friend @PuppetMaster
sony is legal entity which is responsible to provide 100% factual evidence through it's official accounting records to Japanese Government and all other states sony operates in. I am only a natural entity which have no responsibility some other (3. party) company's accounting recordings.
Financial report you refer to is not sony's playstation departmant's accounting records which does not bring any evidence proving sony's net loss on PS1, PS2, PS3, PS4, PS5 hardware (console) sales.
It so obvious that "sony losing money on each playstation console" marketing motto is so much loved in gaming world. Go ahead and consult to sony shareholders and/or investers about sony losing money on hardware.
Financial reports derived by estimations are not accounting records. Lets see, per unit console cost of each console and see how much sony actually lost on every single console. Where are the invoices and records? For example, how much sony actually paid to Foxconn for PS4 production? Lets see the accounting records and bank records of transfered liquidity. Then we can have an some (not full) idea about the unit based cost. Lets see the invoices and bill of sales first.
Just like I said previously;
WE NEED TO FOCUS ON NOTHING BUT EVIDENCE.
Not marketing mottos...
Note: If we see official accounting records, we may notice that there were/are some mumbo jumbo occured on the book. Then will have different problem and discussions.
The main reason everything is in the dark and kept well hidden, is not causeless.

@ozkrmz "Financial report you refer to is not sony's playstation departmant's accounting records which does not"

Where's your proof that it's not from PS department accounting?

"WE NEED TO FOCUS ON NOTHING BUT EVIDENCE"

Give me evidence that said otherwise, not a wall of text.

@PlatinumMikey How is PC gaming hidious? For the majority of games, they look way better on PC, making console gaming look hidious in comparison.

If people can afford a PS5 Pro, they can save more for a PC at this point to not only enjoy PC only releases but also Xbox and PlayStation games. I went to PC and haven't looked back.

@TruestoryYep pc gaming is exorbitantly expensive. It’s full of cheaters and hackers and pirates. Compatibility issues with games. You don’t get exclusive games. Constantly waiting for updates to drivers all that crap & you need to be a scientist to know what you are doing. No thanks I’ll stick with the ease of a console, in particular a PlayStation console 😉

@ozkrmz it’s a console so yes lol

Dear friend @naruball
How much sony lost on PS5 sales?
Tell us please, so we can all know it...

Dear friend @nomither6
I never met anyone who skipped entire PS4 generation.
Do you know anybody like that? I'll be very happy to meet and listen (his/her) reasoning.
Must be a very interesting reason to leap over the most affordable console in the history of games...
Let me know, if you find such person...

Dear friend @LogicStrikesAgain
Thank you but (as you know) it is just too late now...
sony sitting on countless, unsellable PS5 units and bells are tolling.
Must have been more reasonable last year and the year before that. I am not saying that for myself, though. Because I was not going to buy it, even if it was cheaper. PS5 is just too diluted hardware by design. It is no where near capable for native 4K. Lords of fallen runs at 648p on PS5. Why should I even bother?

@ozkrmz again, look up "burden of proof".

@naruball
So...
Where is the proof that sony lost money on each and every console hardware sold?
https://www.pushsquare.com/news/2025/06/fans-cant-believe-ps5-has-made-more-profit-than-all-previous-playstations-combined#enlarge-2

@ozkrmz again. It lies on you.