
We already know Assassin’s Creed Shadows has been played by two million people across all platforms and has set a new series concurrents record on Steam, but now we have a little more insight into the initial sales of Ubisoft’s feudal foray.
Journalist Chris Dring, who has access to UK physical game sales data, says the release is already “comfortably” the biggest boxed game of the year in Britain, handily beating Monster Hunter Wilds.
“It's also sold more boxed copies in one week than Star Wars Outlaws managed in three months,” he added. “But it's well short of 2020’s Assassin’s Creed Valhalla.”
Obviously, it’s worth pointing out that physical game sales have continued to decline since 2020, and no digital data is included here. Therefore, we’re only seeing a small slice of the overall picture.
But the signs are certainly positive, which will be a relief for the embattled French firm.
Ubisoft has been going through a particularly rough patch after a string of commercial failures, and there have been rumours it may even spin its most popular intellectual property off into a new company with investment from Tencent.
There was also speculation that Microsoft, among others, has been circling the publisher in the hopes of gobbling up some of its most popular brands.





