SEGA has issued a financial warning after what it described as "sluggish" and "weak" sales over the crucial holiday 2023 period, traditionally when sales peak. The venerable publisher and developer has revised its sales and profit forecast appropriately downward to compensate.
Games released by the company during Q3 include Football Manager 2024, Persona 5 Tactica, Like a Dragon Gaiden: The Man Who Erased His Name, Sonic Superstars, and Endless Dungeon, as well as Total War: Pharaoh on PC. This news slightly dampers the company's recent successes (released after the reporting period), such as Like a Dragon: Infinite Wealth and Persona 3 Reload. Infinite Wealth and Reload quickly soared past the one million copies sold mark and look to continue selling strongly.
SEGA points to several significant factors in the industry as being to blame for the lower-than-expected sales, explaining: "Regarding the entertainment content industry, in the consumer area, the expansion of the market, mainly in Europe and the United States, has reached a plateau due to a worsening economic environment caused by inflation and other factors."