Around six months ago, Korean media reported that Sony was sniffing around the region’s local talent in order to shore up content from emerging studios. In the past few weeks, it’s signed deals with Stellar Blade developer Shift Up and MMO maker NCSOFT – both of which were predicted by business outlets like MTN.
But according to that original report, the Japanese giant was planning investment in a trio of other studios, most notably Black Desert’s Pearl Abyss, Lies of P’s Neowiz, and Summoners War’s Com2uS. At the time, media framed it as PlayStation’s response to Microsoft’s unprecedented acquisition of Activision Blizzard, but it doesn’t seem particularly out of character for the firm; it’s been scouring emerging nations like China for some time, for example. Additionally, earlier this year, it announced the India Hero Project, which will see it nurture and cultivate local teams in the area.
Obviously, nothing’s been announced yet, and it’s perfectly feasible negotiations could fall through – but seeing as we’ve seen deals with Shift Up and NCSOFT announced this month, it’s perfectly possible more may follow. With the industry increasingly finding itself embroiled in an acquisition war, locking down content from overlooked outfits could be one road to success for the firm.