SEGA is a company that comes up all the time when PlayStation and Xbox fans try and fantasy book the gaming firms they want their console of choice to purchase, but the Japanese company has gone on record to say it's not interested in an acquisition. It can understand why it's being targeted, though, as a new interview with CNBC reveals Shuji Utsumi, the chief operating officer, reckons there's a lot going its way.
When asked about any interest from Microsoft in a potential buyout, Utsumi said: "Many companies are interested. We feel honored. We have attractive IPs and potentials. Companies owned by the owner. A strong owner. I don’t think that kind of transaction is going to happen." The last point builds on an Utsumi quote from earlier this year where he simply said "no, not now" in response to questions surrounding a Microsoft acquisition.
In fact, SEGA is looking at buying some developers itself instead of being consumed by a separate party. Utsumi said the company is "looking for opportunities for growth" having recently bought Angry Birds studio Rovio Entertainment.
Xbox maker Microsoft had been considering a move to try and buy SEGA back in 2020, as an internal email sent by Phil Spencer revealed: "I'm writing to request Strategy Approval to approach SEGA Sammy regarding a potential acquisition of their SEGA game studios." Such a deal never came to fruition, however.