Early access sales of EA Sports FC 24, the renamed FIFA game, are up 25 per cent year-over-year, according to a paywalled Financial Times article. While it’s still early days for the title, it means more than 6.8 million players tested out the rebranded released during its initial launch week – and many will have podded out for the pricey Ultimate Edition. It’s worth noting that ten hours of gameplay could also be enjoyed with a subscription to EA Play.
EA Sports famously decided to break away from its 30-year relationship with FIFA, which was costing the company upwards of €140 million per year. It’s still too early to declare the name change a success, of course, but the publisher has seriously upped its marketing for this release – presumably leveraging all the cash it’s no longer putting into the pocket of football’s governing body.