PlayStation UK has, historically, created some iconic marketing campaigns, and its efforts with the PlayStation 5 were no exception. While lockdown threatened to disrupts its plans, the platform holder rebranded multiple London Underground stations – including Oxford Circus. Sure, coronavirus meant that less people were travelling across the capital, but the images still proliferated worldwide.
And that was enough to win the company an award from prestigious marketing and media publication Campaign. “While footfall may have been lower than planned, the resulting campaign, featuring an Oxford Circus stunt alongside game-related London Underground, station takeovers, delivered an astonishing number of organic impressions,” the site said.
Sony beat out brands like Natwest and Mitsubishi to win the Best Use of Experiential gong – an awesome accolade, and worthy recognition for an imaginitive campaign.
[source campaignlive.co.uk]
Comments 9
Push Square Underground.
Meanwhile there was next to nothing here in Ireland. Just the od TV ad here and there and that was it. This said I think they might have done something similar to this in Dublin but on a much smaller scale. Dublin was a no go zone back then.
Good! Sony did some neat marketing stunts for the PS5 last year.
Though, Microsoft Xbox fridge promo was brilliant but they only sent them to rich popular people.
Yeah I remember this and thought it was class. What I’d give to have all 4 Underground ‘symbols’ to put on the wall behind my set-up.
@colonelkilgore they were sold to a local rail enthusiast. Best place for them really, it's something that will never happen again.
@NemesisSam30 but what about ‘PlayStation’ enthusiasts!?!?
@colonelkilgore Interesting argument. You can go fight him for it.
I thought it was fantastic Saying that everyone i showed the pictures of the marketing/adverts said the same.
This was a great idea. Congrats!
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