The great PlayStation Network hack in 2011 had a huge cultural impact on Sony, and may have played a part in its decision to controversially utilise expensive proprietary memory in the PS Vita, according to a former employee. As part of an AMA on Reddit – moderators verified the ex-staffer, although their identity remains unknown – they explained that the platform holder was petrified of hacks in the aftermath of the outage.
“It's hard to express just how much of a cultural impact the 2011 hack had on Sony’s culture,” they wrote in response to a question about the expensive storage cards. “Proprietary memory cards were to deter hacks.”
The company was roundly criticised for the pricey memory cards, which cost up to $119.99 for the largest 32GB permutation at launch. In hindsight, many feel this was one of the deciding factors behind the device’s failure. “The proprietary memory card was a hack deterrent,” the former staffer reiterated. “I don't know the name of the specific person who made the decision, but that was the rationale.”
It’s perhaps worth mentioning that the PSN hack occurred just a few months before the PS Vita’s domestic launch in Japan, so it’s likely plans for proprietary memory were already well underway before that even happened. However, it’s certainly possible that PlayStation may have been undecided on which direction to take, and the outage pushed it over the edge.
Elsewhere in the posts, the former employee explained that the handheld was considered a failure from the beginning internally, and that the upcoming closure of the console’s PS Store mostly comes down to maintenance. “Payment systems require a lot of technical maintenance and deprecated systems provide easy attack vectors for sensitive information,” they added.
Their post continues: “And there’s a ton of work involved in making sure everyone gets their money when sales are processed. I can’t say for sure whether the ‘cost’ and ‘profit’ lines ever fully crossed, but I can say that in conjunction with the other reasons I've outlined, Sony was pretty ready to be done with the PS Vita.”
You can read more of the former employee’s responses through here, although it’s worth noting that – while it makes for interesting reading – none of the claims can be officially verified. It all makes logical sense to us, though – there’s some fascinating stuff about a culture war occurring between the Japanese and American offices, which we’ve effectively seen play out publicly these past few years.
[source reddit.com]
Comments 31
Thanks for featuring this @get2sammyb
"the former employee explains that the handheld was considered a failure from the beginning internally..."
Well that explains a lot about Sony's attitude to the PS Vita I guess, no wonder support from them dropped as quick as it did.
Considered a failure from the beginning? They had it out for my poor baby from the start.
Why even launch a console if you're just going to drop it at the first sign of trouble?
ironic they left the web browser in which is what you actually use to hack it
The problem isn't because the card is proprietary, but because it's too expensive.
It's a shame, as it's such a great machine.
Sony may have considered this a failure from the start but I still love the Vita. I still play mine regularly and hearing about the webstore closing just hurts me as a fan of this handheld.
@Ralizah Just abut to say that same thing! Poor Vita was pretty much dead from the start.
In all seriousness, Sony could release a Switch-lite style device (touch screen, no rear touch pad, twin clickable analog sticks, twin shoulder buttons, cheap proprietary cards) but they're too stupid in their current guise to see what a game changer that could be.
Just waiting for the new, hideous PS Store to get hacked...
@wiiware Exactly this. Making your own style of memory card then cranking up the price was a horrible business decision.
moronic decision, this is what happens when you have managers with no common sense
I'll never forget the day I got mine. Played on Gravity Rush and Assassin's Creed Liberation for hours.
even if you could hack it it would still sell and probably sell more lol I mean lol at the 3ds that can be hacked but still sold amazingly well, if they were that scared but still wanted the vita to be successful then they should of took a loss on the memory cards and lowered them to the cost of micro sd cards
yes why i didnt bother with their psp's
proprietary another word for rip off?
ive a Nintendo switch bought it on day of release! remember those days you could go and buy the console you wanted no idiot scammers about! i bought a 500gb micro sd card for round 40 quid. yea 120 quid for 32gb bargain! lol na theres cheaper storage options out there on ebay if you want a more sensible price.
A hacked Vita is a great bit of kit
The moment I saw this AMA being posted I knew pushsquare was going to publish an article on it.
Yeah, I get not wanting to use PC compatible cards to avoid hacks, but Sony should have taken a hit financially on the cards if they had to, rather than making them ridiculously expensive. I love my Vita but always felt like Sony gave up on it right at the beginning.
Don't buy the security argument, at most, it's likely the discussion was that corporate mandated that proprietary memory, but they that they would publicly claim "security"
As for the store: the Vita at the very least shared payment processing with the PS4, both systems were in the same backend and updating one updated both. You could buy Vita games from the PS4, even, and the same was true for the web store.
The only thing that needed updating was the client side, and that's what Sony likely felt like abandoning.
I always felt like sony didn't care out of the gate. Modnation racers launch with an online multiplayer and the ds had that feature. It just felt like sony said push it out and I don't remember sony advertising it much at all. I think I saw 1 ad it's whole existence.
Came across this reddit a day or so ago too. It was a catch 22 on the memory cards-the more proprietary it is,the smaller production runs & more costly it'll be.
Its all too easy for people to forget upgrading an arcade 360 with a HDD or the wifi adaptor!! Agree it didn't help though.
Another part of the reddit thread gave me some pause was the opinion that parts of Playstation's operations seem to operate within their own "bubble"/tower & the left hand sometimes doesn't know what the right hand is doing.
Given some of the recent stories (eg: Vita devkit sent out just prior to store closure),it's not helping the perception of parts of current management being aloof/out of touch with smaller devs or ps owners expectations/frustrations..
And yet the Vita was still hacked. Never underestimate bored programmers
The funny thing is that the proprietary storage is literally why I hacked mine. Got an SD2Vita and a 64GB micro SD and I’m set.
I don’t believe the outage had anything to do with their proprietary memory cards. As the article says, it was only months before release in Japan. And per history, Sony loved using their own proprietary date forms in their cameras (and psp). Heck, even Betamax.
He also emphasized that Sony likes to remove user error, and some non-proprietary memory cards would be too slow to run the games properly. So they made a proprietary card to make sure everything worked, but wouldn't eat the cost. Dumb moved all around.
Another enlightening remark was that, with regard to why the Vita "failed," the official consensus at Sony is that they don't know why it failed. Everyone disagrees.
Many reasons for Vita failure. PS4 success being a factor also. The high cost of the cards did not help. In today’s market the Switch is pretty much the perfect system for portable play. Sony was wise to leave, I would not recommend going against the Switch in today’s market.
I still have my Vita that I purchased for gravity rush and it's still being used to this day. I did eventually hack it to put a 256 sd card and have a perfect replica of the PSP and it's games inside (actually is better than an original PSP since better controls, better screen, better resolution and games run better).
I went to buy Tomba 2 off the vita store front a couple of days ago. Went to use PayPal and it was no longer available just greyed out, I kind of found it surprising because it’s still available on the PS3. So the quote on antiquated payment methods vulnerability to hacking rings truthy. I’m also kind of wondering if there’s going to be a license Armageddon that’s about to hit the Vita and PS3 store.
P.S Jim Ryan puts pineapple on his pizza and I mean just pineapple. It’s crust and pineapple, Truly an evil dude.
@UltimateOtaku91 you can't compare it with 3ds. That one was definitively going to be a success with kids and non hardcore gamers who know nothing about hacking and emulation.
@pepsilover2008 they did advertise it a lot and were attacked for their ads. Especially for saying that you can play on your ps3 and then carry on online play on the vita, if you had the 3g model. But people complained that 3g wasn't good enough for online gaming and there was a a ton of backlash for it.
They advertised it in many TV shows, including the very popular (at the time) House of Cards ('which games does it have? All of them'...)
People can pretend that Sony didn't try at all with it, but it's far from the case. It launched with an Uncharted game, their biggest franchise at the time. They also tried to force developers who were making games for their home consoles to also make a psvita port. There have been several reports from the developers, but gamers have a selective memory and like to dismiss facts that don't fit their narrative.
I could provide a huge list of everything they did to make it successful, but people are only interested in proving others wrong, so I won't waste my time.
@naruball maybe you did. As I said I didnt see more than 1 in the us and it was the one they got sued over. I swear sony saved the ad money for the ps4 launch because those were unavoidable. I don't hate the thing in fact I love it, I just don't like how Sony treated it.
So, because they feared hacks would ruin their games sales they decided to use an overpriced proprietary card so then far few people ended up buying the console in the first place. And it was hacked some time later anyway. Great thinking, champs !
(I'm late to this article, so no one will probably read this comment, but whatever)
It's interesting to have my feelings confirmed by this AMA. You can check my post history and see I used to tell people that Sony had abandoned the platform pretty much immediately after launch. They had the first wave of software greenlit and when that came out, they were out. IIRC, SIEA straight up stopped running TV commercials for the platform entirely after the 2012 holiday season. Literally, zero platform-specific ads after its first holiday season. I got a lot of pushback from people, who I guess just didn't want to see the writing on the wall.
The price of memory cards was definitely part of the platform's failure, but IMO, the biggest issue is that the mainstream software was never there. Uncharted wasn't Sony's biggest IP in 2011. Gran Turismo still was. Guess what? Vita is the only PlayStation platform without an entry developed for it. In hindsight, it's kind of insane, too. The PSP game sold 4.7 million units and never got a follow-up of any kind. There was never any kind of Monster Hunter (no, an ancient MMO port doesn't count) or Grand Theft Auto games on it. The Call of Duty game on Vita was a reskin developed by a C-list studio in 6-months. The commitment to creating the kind of games that would propel the platform to widespread success just wasn't there. Minecraft should've been a big coup, but it came too late for the western Sony branches to care about pushing the platform.
Even in Japan, the same was true. I already mentioned Monster Hunter because it was the most egregious omission (Monster Hunter Portable 3rd sold 4.8 million units on PSP in Japan alone), but think about PES, Metal Gear Solid, Final Fantasy, Kingdom Hearts, Yakuza and the other franchises that either had a very limited presence on the platform or were completely MIA. These were all big sellers on PSP. Minecraft on Vita became a huge sleeper hit in that market. But they squandered its potential by never really following it up with more kid-focused software. Sure, there was Dragon Quest Builders (no port of DQXI, of course) but little else.
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