This is surely a Twitter first? Sony has taken over social media for the launch of the PlayStation 5, and as a result, any message that you like which contains the #PS5 hashtag will see the traditional heart shape transform into a DualSense right in front of your very eyes.

Go on, give it a go:

Naturally, this is going to drive huge engagement throughout the day – as if the Japanese giant wasn’t already getting insane attention due to today’s launch.