PS5 Preorder Price Is $699 on Play-Asia, Has Fans Praying It's a Placeholder

I dont think the console will be cheap... but $699.99 would be a lot to ask for from your average consumer especially in this current econmy. I think most can agree that if it were to cost $499.99-599.99 it would be resonable, since you can’t even build a PC with the same specs for that cheap.

There’s an image going around supposedly from target showing $399.99 usd for the digital only edition so who knows...

I feel like a price tag of $500 or $600 are plausible. $700? Highly doubtful.

I'm guessing $450 digital, $500-550 standard. Hopefully we'll know soon.

£400 is my limit. £450 at a push depending on launch titles

It's really sad how some sites will reach for obvious placeholder prices to write articles about. I do get that this one is pointing out that it's nothing to get worked up over so that's cool, but there are other places reporting on it as if it's actually likely. It's basically just baiting people who don't understand why sites do this stuff, triggering console war nonsense.

Might as well make articles saying the PS5 is releasing December 31st next lol.

$699 is a totally reasonable price for the version with an HD blu ray player. This thing is basically a high end gaming PC with a custom cooling solution.

The SSD is at least $200
The blu ray drive is at least $100
The equivalent graphics card for the PC is $800-$1000
The CPU is probably $250?
The motherboard is totally custom and they put a ton of effort in.. easily $500
Custom cooling solution $___
3D audio $____
Power supply $____
Weird a$$ case $___
The controller is $80 Traditionally

So getting all that for $699 would be a steal

why do you guys keep trying to make out the PS5 is going to be so expensive the last story somehow brought MS game pass into it comes across tacky imo. when Sony says we will know it simple as that.

Nah... 550 usd the standard, 500 usd the all-digital.

@Mega-Gazz dude the prices of what you said about the cpu and blu-ray drive are way to high, a power supply is cheap, the motherboard prolly does not cost that much.

I understand that not everything is cheap but you are blowing the prices way up.

And you have the fact that they (will) produce tens of millions and that this is a long term contract for a minimum of 5 years. That will lower the prices of all compenents.

$599 is my limit. Still need to pay sales Tax and a game.

599 + 8.875% = 652.16
60 + 8.875% = 65.33

$717.49

No way.
The reveal made me change my mind though. I previously thought it could be under £400 but this beauty looks very expensive. It's also huge and costs even more to ship etc.
The Digital Edition isnt going to be much cheaper.
I d say £429 and £449. I'd be shocked of it's cheaper.
Sony is trying to trick Ms in saying value over price.

Edit
It's funny that Digital Foundry strongly criticised Sony for not giving the price. Their bias is showing more and more. Xbox has been going on and on about their box since December and didnt give a price .. plus hiding the Lockheart.

@Agramonte
It's so dumb how US prices don't include sales taxes. It's just so scammy. Why not simply put the actual price on items?

Has to be lower than $499 and if it ends being a $599 or above this isn't going to sell very well. I remember when Jim Ryan previously stated that they want PS4 owners to transition over PS5 as much as possible and Mark Cerny said before the price of PS5 will be "appealing to masses" and I do think $500 above doesn't speak to any of those. Sony knows we are still dealing with this pandemic and shifting our economic into unpredictive and I do think they wanted to sell the PS5 and push the number initial sales as much as possible.

I think even if the price is high they will sell out of their initial build of consoles.
If they have say 5 to 6 million consoles for sale up to March 2021 they will all sell easily.
When the PS4 and even the more expensive original Xbox One with Kinect they all sold their initial release stock very easily. There will always be the initial rush to buy the latest tech and Sony and Microsoft loyalists that will snap up the first batch of release window consoles. After that initial selling in the release window it’s a different story when price and games available on each console start to count.

If it's over 500 snappers then it's a catalogue job for me.

@MarcG420 no way it's 400 that would be a crazy good price and would honestly be hard to compete with for Xbox. They would be taking a big loss because for all those parts it would cost way more.

I think the digital edition will be far cheaper, at least 100. It seems to me like a good way to push people towards digital only, something Microsoft tries last gen. That way next gen wi be digital only and they can just say 'nobody really bought the physical media anymore'

I'm not paying more than $500 for a home console, don't care what anybody tries to say about 'value' blah blah blah. That's just too damn much for something that if it's not bested by PCs out of the box, will be within a year. If $700 is the price, I'll wait for it to drop. Hopefully Sony isn't that stupid.

@BrettAwesome because sales taxes aren't the same in every state and my state doesn't have sales tax so that price is accurate for me

I estimate prices between £500-£600 covering both variants.

Despite the higher prices, PS5 and X-Series will both sell like hotcakes.

I think Sony is using play-asia to test the pricing waters by seeing how people are commenting about $699

I think people are way over estimating the cost of the PS5's components. The new line of Dell Laptops, the Dell G5 15 line starts from around $850US and contains an AMD Ryzen CPU similar (actually more powerful) to the one in the PS5 with an iGPU built in, and then a dGPU to boot (discreet GPU) and uses Smart Shift technology... or boost clock if you prefer. It also has a keyboard, trackpad and a 15" screen, plus Windows license included. Dell do not sell these things at cost or a loss, and on average, according to their own financials have an average mark up of between 45-60% mark up across product range. To compound that further Dells production runs for these products rarely run past a couple 100,000 units for even their most popular items, whereas Sony and Microsoft will be hoping initial runs will produce 5 to 6 million consoles, bringing manufacturing costs lower on a per component basis and thus per unit basis. I always see the PC component comparison every single console generation, and it always makes me chuckle. Look at laptops with similar specs at the time and cut the price in half and you often get much closer to what new generation consoles will launch at.

What I'm saying is the PS5 components will not come in anywhere near as high as people assume they will. A custom PCB design isn't the massive cost some people seem to think it is. PCBs are as cheap as chips to manufacture. So, $699? Not bloody likely. I honestly expect the PS5 and XSX to come in at under $500's, and I won't be at all surprised to see them hit the $399.99 price point, especially any digital editions, which Microsoft will undoubtedly have also. So I'll wait until Microsoft and Sony announce prices before worrying about them.

Now don't get me wrong, that price does seem very high, and I think it's unlikely to be more than £500.

But it seems odd to see people complaining about such a price when people are happy to pay £800 every year or so for the latest phones which are barely a step up on the previous models.

@SirAngry Funny you should mention that, as I've just bought a Dell G7 17. But let's not forget, Sony does have to cover the cost of developing the new SSD technology, and historically speaking, any items they produce which contain their own proprietary technology usually isn't exactly cheap.

@Marios-love-child
That's my expectation as well, and the price I have in mind to put a bit of money aside.

£400 and I’m probably in straight away, anymore and I might just put the money into a gaming pc and get the ps5 at a later date... Will see.

@JJ2 It's not bias, Sony waited until Microsoft revealed the specifications and the console before revealing the specifications and the console (and they revealed the controller before the console). Digital Foundry and many people consider that Sony had the perfect chance to announce the price now but they are waiting (again!) for Microsoft to say something. It's true that Sony revealed a (All-)Digital Edition but that's exactly the same console without the disc reader, it wouldn't make sense to not reveal it if they are going to launch together.

£400 is the most I would pay. With additional revenue streams like PS+, PSNow & Microtransactions theres no reason a console should be over priced for me personally. With the 40 million Plus subs that there so happy to tell us about there making £1.6bn a year just from that (based on it people buying it at £40) so it's not like there short of money.

Here in Sweden you can preorder the PS5 (both SKU's) for 1000€ each. But that price will be lowered to the actual price when Sony reveals that.
But the laws here in Sweden say that they must sell to the price you pre-ordered the item at, NOT higher.
So the sellers sets the price higher and then lowers to the offical when it's set.
I pre-ordered my PS4 at 340€ but then the releaseprice was 399€ they had to sell it to me for a loss.
So sellers learned that it was better to guess a really high release price and then lower it than setting it too low and have to sell it at that "too low" price at release.
Maybe it works the same way in Asia?

@Paranoimia the only real piece of "bespoke" tech in the SSD is honestly the I/O controller. Thing is most SSDs on the market have bespoke I/O controllers, they're not really an off the shelf component. It also explains the wildly varying performance of similarly specced NVMe SSDs on the market now. I have no doubt it'll have a cost to it, but my gut is saying it won't be anywhere near what people assume it will be. I also believe the PS5's APU is a smaller die size than the XSX APU meaning more components per manufactured waffer, which again reduces cost. If the PS5 comes in at above $500's I think it'll struggle. I believe both Sony and Microsoft targeted their products for $400's launch price when they began this journey. That may have crept up as they worked towards what their performance specifications were going to be, and the heat dissipation problems became apparent for both. However, both consoles will come in way below what some are suggesting.

I’m now thinking £599 here in the UK.

People buy $1000 phones every few years, and are complaining about a console being $699 which will last maybe 7-10 years? I don't get that logic.

If you own anything by Apple, you cannot talk about the prices of anything else, EVER.

It's too risky to go with that price. I know Sony has the upper hand in terms of games but you feel who has the better price will run away with this gen

@Agramonte A lot of my chums go bonkers when they see US and UK prices looking about the same numerically ($599/£599) and I have to point out our tax is already in the price tag where as the Yanks don't really know what they're paying until checkout.

@GamingVeteran true, but they don't continually buy $70 software every month or two to play on their phone. You can view PS+ and Xbox Gold as being akin to the call plan if you like, but it is clear the business models are very, very different for consoles and mobile phones. So the comparison and analogies don't really stack up. People attribute different value perspectives to very different things, depending on many issues that have very little to do with associated costs of manufacture. Plus I don't know anyone with $1000 dollar phone. Mine cost roughly $100's 4 years ago and I still have it, because mobile phones just aren't that important to me. Can I text and check Google maps when in a foreign city? Yup. Then that's all I need.

@Kdog don’t rule anything out really. I was mostly using it to show that the 699 price was not to be believed though. No way it’s over $500usd

@BrintaPap I actually sourced the prices from a store, then adjusted for American $ instead of Canadian. The Mobo sourced from the store was only $250, but they put a ton of custom work into clearing the I/O roadblocks so I uppped it. Still the graphics card alone justifies $699

That is a fine price 👍
Definitely worth it

I say 499 disk version 399 for digital
But at 600 is max but people pay 1200 or more for a phone every year

@Zeke68
Hi from Denmark here !
Let me know if you find any place online in Sweden selling it for 7000kr max 😂
I will glady pre ordre then.

@Ridwaano
I guess CDON.com is the place to keep an eye on. They are Swedens and Scandinavias largest retailer after all. They always get the largest stock at each release. 😉

@David187 it’s mostly concern that they taking too long to reveal the price. Usually consoles get revealed alongside their price. It’s obvious both console makers are currently trying to wait to see who comes out first. I think Sony already has a price they have to go for, but are hoping MS talks first so they can frame their pricing in the best possible competitive way, marketing speaking. If MS ends up going $100 cheaper, they will have to do something very creative with marketing. If they have the same price point, they will get a lot of breathing room.

That said, rumors of high price are actually a good thing if the end price ends up being significantly lower. The opposite is bad. Rumors or low price and a final higher price can be devastating to consumer interest.

@andrew20 iPhones and Galaxy S are usually the phones that sell (in large numbers) for those prices and they are not a huge chunk of the market (world wide.)

People still tend to upgrade them every 2 years via carrier zero interest financing plans, that basically split the cost over 2 years as part of the phone bill.

I can only see myself paying above £500 for included beefed up SSD storage.

I honestly think £499/£449 for disc/discless versions will be the pricing...

@BlueOcean
It is bias. There s nothing wrong waiting and announce the price later. We all knew they wouldn't announce the price. DF just acting surprised here. I wont elaborate because we really are going off topic but DF really have been biased since last year and especially the addition of Alex to the team.
And that Lockhart thing or Xbox SS thing is really REALLY fishy.

@Mega-Gazz if you think a PC motherboard is anything like a console motherboard you're smoking crack there is no need for PCIe slots, SATA ports or CPU sockets or a whole host of other things. The vast majority of the PS5's components will be mounted directly to the board and won't need to be able to work with multiple components. Sorry, but your assumptions are way, way off. You should be looking at laptops for closer cost comparisons than off the shelf PC components. The motherboard won't have anything magical about it. It'll be a PCB, technology we've had since the 70's. The motherboard will be closer to $15's tops.

That's too much, in my opinion. 600 is fine, I guess.. but not 700. The ideal would be 500...I'm not sure if I am willing to pay 700

They should aim to endure a hefty loss on the digital model because any sales will result in maximum software profits. Imagine how a 299 price would be taken at Microsoft....

@Zeke68 is it CDON.com you'd recommend over here in Sweden? Since I moved to Malmö I've been getting components etc. from either Webhallen, Inet or just ordering it in from Germany / UK somewhere as it's normally cheaper. Although Brexit screws up that plan going forward.

@SirAngry you are ignoring R&D, but, still, even if we set the mobo at 0$, the other components are well above $699

I can see £500 and £400 discless

I'm really not. Everyone seems to be talking about the PS5 like Sony have imbued it with some mystical technology that doesn't have any comparators. They haven't. They have configured what are quite frankly standard components in a specific way, which allows them to be utilised differently and maximise throughput.

There is no major R&D cost for the PS5's motherboard. The 825GB of storage are standard components, 12 channels added to board via a controller, the set up might not be standard, but from an electrical engineering point of view it's not exactly a massive engineering headache. People talking about the controller as being something truly mind altering are correct, but a normal I/O controller on a standard M2 SSD is $2's. That's it. So even if you triple the cost of the PS5 I/O chip, it's not a massive cost. My laptop motherboard required replacing recently, that came with a CPU and GPU attached and cost me $489's, for components that are more expensive than the PS5's components. Sorry, your estimations are grotesquely wrong.

Moving on to the GPU / CPU, it's a single component, an APU, and although it might be a custom configuration it's not a $600 component. Why? Because it doesn't need a third party manufacturer and AMD taking a slice of profits. Nor does it require as many HDMI, or DVI ports, and if your going by a graphics card price you have to roll in the cooling components as well.

As to the 3D sound, as cool as it is, and trust me, it's pretty nifty, it is just a modified Navi CU. It's part of the same APU the CPU and GPU are on. It's just been modified slightly to be better at stream processing, or to focus on it. In many respects they already have the IP and R&D materials for such modifications from the PS3's Cell processor and it's SPU's.

In case it isn't abundantly clear by now I have some experience with this stuff, I'm no Mark Cerny, but I know my way around some electrical engineering and coding. The PS5 is a nice bit of kit, it's components are configured very nicely, and the team at Sony have removed plenty of bottlenecks, but they've done so with mostly standard components which have been configured to work in very specific ways. The biggest engineering issue on their side will be the heat dissipation. On that I'm useless. I'm no expert on thermal dynamics at all, but that 7nm APU at those frequencies will be kicking out silly amounts of heat in a very small area.

You should stop posting this kind of rumour. I don't think even Sony has set a definite price yet. The technology inside certainly demands a higher price. I think both Sony and Microsoft wait for each other to reveal first. Microsoft does have much bigger money reserve but I do not think story-driven single-player games will be sustainable with current game pass model.

@BrettAwesome Well, Sales Tax is not a federal tax. Each State sets their own. And cities in that state sets theirs also.

New York State is 4% and "NY City sales tax" is 4.875% (8.875%). People outside the city do not pay that extra 4.875% so their price is different than mine (but we live in the same state)

North Carolina is 4.75%. States like Montana and New Hampshire have no Sales tax.

Only option for Sony is to give the base USA price.

@Mintie

"...don't really know what they're paying until checkout"

As a kid with a bunch of GameStop giftcards was so stressful. Zero concept of 8.875%.... just that it could go up an unfair "giftcard topping" amount at the end 😅😂

I read a report recently pretty much saying inflation was gonna skyrocket next year and that consumers will have to pay more for all products. It's the only way to protect the dollar/euro/pound going the way of currencys were you end up paying 1000's instead of 100's.

The markets will be very volatile for the foreseeable future. I think this will be a bigger factor on price than components or what the xbox will be!

When do we think price and pre-order information will come out?

@Zeke68
Boohoo.. They don't have a call customer servers.. But aight thanks!

@clarksmc August for both PS5 and Series X, I think it'll be pretty much a battle of who can delay the announcement the most. If Sony can reveal the digital PS5 without a price (which they did), Microsoft can reveal Lockhart without a price.

@SirAngry @Ridwaano

CDon and Webhallen is the 2 largest retailers for private customers, ofc you got others like Komplett and Dustin but they are often not as cheap.
Webhallen has customerservice you can call so that's an upside for them ,but when the PS4 was released, 65% of all consoles at the launch month was sold through CDon so if you want it day one, I would pre-order at CDon or maybe Webhallen, smaller shops like Inet is great but they never get the same quantities.

@Zeke68 cheers, that's good to know.

@David187 because mor clicks

This seems way too high...

Even $499/$599 seems too high to me.

I can see alot of people waiting for price drops and a slim redesign.

@Mega-Gazz Sony are getting these things in mass order and you have to take off the retailer cut from those prices.
Regardless, 700 dollars/euros is not a reasonable price for a console. A console needs to hit mass market and build up the userbase to gain publisher and developer support. So, Sony might even take a loss if need be.
Anything above 499 is difficult to believe. 599 was the price that ruined the ps3, so i don't see them repeating that.

Target had it at 399
So it's be priced between 399 and 699
According to these so called leeks, I have unfollowed so many from YouTube, just jumping on every single rumour or apparent leaks just for clicks, only pretty much just follow VR peeps now, with a few flat/pancake channels, and u lot at push have been pretty bad with the clickbait of late,

@Agramonte
No, I mean if you in an actual store and want to buy something. It might say $4.99. But when you have to pay, it's like $5.68 or something. That, to me, seems so stupid.

@Nem correct. You can't compare the cost of a consumer bought PC motherboard in cost to the bespoke motherboard in the PS5. For starters Sony know the components going in the box and thus will know the exact type and amount of capacitors required. A PC motherboard manufacturer does not have that luxury so has to over spec as well.

The biggest costs on any PC motherboard are also expenses Sony's won't incur, the CPU socket, RAM slots, PCIe slots, all those sata ports and various expansion ports you'll never use. That's before we get to chipsets and other gubbins that just won't be in the PS5.

@Agramonte So the US proces arent cheaper you have to pay tax after the purchase? Here you just get the price with everything on it.

@Bentleyma- Its a extra €/$ 550 too boot it up.

I don’t think we’re gonna know the price for until the last minute. I’m sure Sony will want to see how MS price the eggs box and how the economy is doing after corona, if indeed that has happened by end 2020...

The SSD alone is what's pushing the price up. There was an article on this site stating they had SSD supply/pricing issues. 599, I can see it being 699. The all digital version could be cheaper than 499, since all digital games will be sold through the PS store.

I keep saying that next gen has come too soon. Between the long gen cycles, diminished returns of graphical output, larger consoles required to house the higher end parts, the price of those parts, and economically tight times, I don't see these consoles being easy sells.

I think MS have actually been smart here. If their next console doesn't sell well, they can at least continue to sell their games on their current platform. And they are expected to have an entry level console to try and hit that lower end prices that causes casual gamers to go out and pick up your console.

As it stands, the PS5 is looking like another PS3. And don't be fooled, the PS3 struggled. It was oversized, overpriced, and struggled to run games as well as the xbox did. Sony lost about $2bn launching the console. The console kept afloat on the PS brand and franchises, and being a really cheap blu-ray player, and it wasn't until they released a better sized and better priced version that the console started to look good to Sony and its investors.

Obviously this is PlayStation, and they have the most loyal fanbase, so they will continue to sell consoles, but I really wouldn't be surprised if next gen ended up being a repeat of the 7th gen with PS and Xbox tied, and Nintendo steaming ahead.

I'm thinking $599 for disc ps5, and $499 for digital only ps5. The price difference has to be at least $100 between the 2 versions. you couldn't justify having a 4k Blu-ray player and the ability to buy cheaper physical games at anything less than $100.

Sony is not going to make a mistake twice. I think Sony wants to competitive against XBOX's price range. So.. It is possible that it is 599 dollars for DISC and 499 dollars for digital but I hope that digital version should be 399 and DISC version should be 499. That's wishful think but you have a plenty to save money right now before they are release this winter 2020. Plenty of time. Dont spend your money if you really want it so badly. I do!

@Nem Are you suggesting retailers who sell the ps5 aren’t going to get a cut?

Are you suggesting video card/cpu manufacturers currently don’t buy in bulk?

If PS5 is this price with hardware that lags behind X1X then what would the price be for that console?

@SirAngry I hate the $1000 phone analogy. I have never met anyone with a $1000 phone unless the company they work for bought it. I never pay over 70 bucks for a phone and then it usually lasts me 3 or 4 years.

@BleedingDreamer so everyone you know who owns an iPhone or Galaxy phone only got it through their job? No calling you a liar; I just find that hard to believe.

@AhmadSumadi I know several people who have the cheaper galaxy phones and the cheaper iPhones but I have never met anyone who has bought a 1000 dollar phone. The few people I know that do have the 1000 dollar galaxy phones or the iPhones have gotten them because their employer bought it for them to use. Some employers in the US will provide their employees a phone so that they can be reached at all times.

@Mega-Gazz It's a UHD disc-drive but yeah, at least someone gets that regardless of it being $700, it's still a steal.

@Mega-Gazz Erm... i think you lost track of what you were saying. Sony doesnt pay the retailer cut. That is not representative of Sony's costs. They go directly to manufacturers and order in mass.
If you are determining the ps5 price you have to determine their costs. Retail prices aren't representative and the parts on PC have components to allow a plethora of configurations. Not the case with the ps5.
The retail cut is also different on a console or a pc part. Graphics cards in particular tend to be priced at a premium because user base is not a problem for them like it is for consoles.

Aka a ps5 graphics card is gonna cost Sony much less than an equivalent PC one at retail price.

No problem, like always the console will go down to $300 once the Slim version comes out

@Mega-Gazz The equivalent graphics card is nowhere near $800 - $1000.

@BrettAwesome oh... yeah agree with you 100%.

@Flaming_Kaiser Depends where you live

I you in Colorado it is the price you see. If you in NYC you put an extra 8.875% (sometimes). It is up to the shopper to do the math before you get to the register.

They have to publish it online because the rates change depending what you buying 🤣

https://www1.nyc.gov/site/finance/taxes/business-nys-sales-tax.page

£586 would be reasonable and I'd be happy to pay that.

I mean, people are paying £1000+ for a mobile phone, paying under £600 for a high end games console is good value.

@Nem in both cases the retailer gets a cut, and that’s part of the list price you pay. Sure the margin may be different and traditionally Sony uses a retail price roughly equal to their cost, accepting a loss when you take retailer cut and distribution etc into account.

Doesn’t change the fact that 700$ is a steal for what you get.

@Mega-Gazz No, PC component manufacturers do not bulk buy components in the millions like console manufacturers do. A graphics card manufacturer will rarely do a graphics card run of 10k. Console manufacturer will be order in magnitudes more than that, plus guaranteeing long term business over years.

As to the cut taken, PC components the first cut will be AMD / Intel / Nvidia, next will be the manufacturer (Asus, MSI etc.) then finally the retailer. In a console the cut is literally component manufacturer, in this case AMD and then retailer. Consoles are normally sold at a loss or cost. The reality is you are way off in your analogies and to continue at this point seems pig headed.

@BleedingDreamer indeed, and the sort of people who spend $1000's every two years aren't the dirt of people who are tech savvy, and earlier adopters / gamers tend to be a more tech savvy audience. Saw some consumer analysis that showed gamers were more likely to spend big on audiovisual equipment, but not do much on gadgets like phones or tablets. Certainly in Europe (which was where the research was conducted). So the breed of gamer who spends $1000's on a new phone every two years and grumbles about a$400 or $500 console every 7 years is a rare breed I'd say. Certainly in Europe.

@SirAngry You’re expecting a machine that competes with a high end PC to cost u less than 500 bucks, and I’m pig headed?

@SirAngry in fact you feel entitled to a price point where Sony accepts a loss?

@Agramonte Thanks for the info here its always with taxes everywhere but the Netherlands is quite a bit smaller.

@Mega-Gazz it won't compete with high end PCs. I'm really sorry to disappoint you. It won't. Also like to point out that Sony take a serious cut of every software sale made on their platform, I believe the average is 30% on their store and I'm not entirely sure how physical media works anymore. Been a while since I bothered looking at the cut they take at physical retail. They also take a premium for online gaming too. Their business model is completely different to PC and to pretty much most other sectors as well. So yeah, actually early doors I do expect them to make a loss on the physical hardware sales, because long-term over the 7 years they'll more than recoup that via their other revenue streams. Plus with cost reductions they'll be making profit on sales with 12 to 18 months.

For the record I'm a Dev that works in the industry and you clearly don't know how it works. You could've just realised your initial estimates of cost were thoroughly ridiculous and accepted it as a mea culpa, but you keep shifting the goal posts because the idea of being wrong on the Internet is so painful to you. Sony told Devs their target entry price 2 years ago was $400's / €400's and Microsoft said the same, both mentioned ceilings of $500's / €500's.

Publishers need to know this stuff for their business plans in advance because of assumptions about adoption rates and cross generational support on development of games given cycles can be up to four years now. If either Microsoft or Sony break the $500 ceiling they'll find themselves in the bad books with publishers, and with far slower adoption rates that'll throw publishers investments out of kilter.

@SirAngry I don't see the PS5 costing more than $500. They'll recoup any lose thru software sales.

@SirAngry I don’t know why you’re resorting to ad-hominem and dropping faux street cred. Just because I disagree with you, and have provided specific reasons, doesn’t mean I’m afraid of being wrong. Given the components inside and the lifespan of the product, $699 would be a steal.

I’m going to stop reading this thread before it gets moderated. All the best to you

@BleedingDreamer neither do I. As I understand it the big publishers are operating under the assumption these things will cost between $400 to $500's. There have been spanners in the works for both Sony and Microsoft though. Navi 2 wasn't as ready as they'd have liked as AMD slipped a little on their roadmap. Secondly these 7nm APU's are kicking out quite some heat, so the cost of cooling is probably outside of where both would like it to be... but... the biggest wrinkle in their plans will be the cost of NAND flash chips for those SSDs. They will both have made assumptions about the cost reduction of those components that absolutely have not been borne out. Turns out flash memory hasn't come down in price partly because demand remains high and manufacturing capacity has not really grown at a rate to sufficiently meet demand, so as to ease price pressures. Having said that they've both apparently increased their initial SSD sizes from what was apparently going to be around 500GB. But still, there are wrinkles in their plans and I'm not entirely sure it's all been plain sailing getting these boxes out the doors, and Covid-19 won't have helped them at all.

@Mega-Gazz your reasons are built on faulty logic and rather strange assumptions that bear no resemblance to reality. You can not compare consumer bought PC components to similar specced components in a console. I even gave you the closer comparison for cost of laptops. You seem utterly unable to comprehend what people are telling you in the grand scheme of things. To you the specs in the PS5 might mean you'd be willing to pay $699.99 for it. However, throw in the cost for PS+ and the games being more expensive and I'm pretty sure most gamers wouldn't agree with you. That's patently obvious by the amount of people on specialist gaming sites where gamers are saying above $500's and they're out. For many a price above $400's in the current economic climate would be a bit much to swallow. That's the reality both Sony and Microsoft are facing. Sure, the initial 2m to 3m Will sell because us nerds will find a way, but last generation Microsoft hit the sales dip at around 4m because of the price of their system, the PS3 hit it at 5m because of it's intitial price. They'll need to build up a head of steam early on, or face stalling sales and thus have difficulty hitting their cost reduction targets. For all these reasons I do not see these systems being above $500's. If they are well fair enough, and I think you'll be looking at the death knell for console gaming, I really do.

@Mega-Gazz @Mega-Gazz
You're right, but it's important to remember that the console companies generally sell the hardware at a loss at launch. So it's really about trying to figure out at what "loss" Sony is willing to take on the initial units, and what their projections are of profit from software and initial peripherals they will launch with the console, as well as future projections. It's not apples to apples, especially when comparing consumer PC parts.

@BrettAwesome because each city has a different sales tax...

@Xombie2000
Each city? Isn't it each state?

No. I shops in two cities that are one street apart. They have two different tax rates.