Death Stranding PS4 PlayStation 4 1

Who needs E3 2019, huh? Sony’s been having its own party, whipping fans into a frenzy with Death Stranding’s release date trailer this week. And that video is now nearing 5 million views little over 24 hours after it debuted – a decent return for an epic nine or so minute clip, no? It’s even more impressive when you consider that the Japanese giant hasn’t been running this as a pre-roll ad – and engagement is high, with over 300k likes.

It means that it’s one of the most viewed trailers of the year so far, with only Star Wars Jedi: Fallen Order coming anywhere near it. We suspect that the new Call of Duty: Modern Warfare trailer – which just debuted at the time of typing – will overtake it eventually, but this is perhaps a reminder that you don’t need press conferences to make a splash. Well, especially not when Hideo Kojima is involved, huh?