Sony’s allowed us to canvas Push Square with Marvel’s Spider-Man stories in the wake of a recent hands on, and now it’s getting ready to make sure the rest of the world knows about the impending exclusive. With just three weeks left to run until release, the platform holder’s starting to promote the title on television and social media – and in Poland, it’s painting a big fat mural in the middle of car park because… Well, why not?

This in-progress photograph was snapped by a Reddit user earlier today, and was spotted in Wrocław, which according to our Google-fu is the largest city in western Poland. It looks gorgeous judging by some of the photographs, too, but it’s going to be even prettier with Peter Parker painted all over it.