Bosnian DJ Solomun has released a new track called Customer is King, and we quite like it -- but we're not here just to shill for some hot beats. No, we're writing this story because the music video for Solomun's new groove was made entirely within Grand Theft Auto V in collaboration with developer Rockstar. It's pretty impressive.
The whole thing ties together with the game's latest online update, titled After Hours, and this is obviously the first time that a real world artist has debuted their work through the medium of Grand Theft Auto.
Give it a watch and let us know if you're grooving in the comments section below.