Sony congratulated Nintendo on the success of Zelda's reviews yesterday, and it's returned to acknowledge the release of the Switch today. Writing on its official Twitter account to over 13 million followers, it shared the following message: "Today's a big day for Nintendo! Congratulations on launch, we can't wait to play." There was no subtle advertising this time, just a big blue heart.
And that appears to be the end of all the corporate backslapping until the next console launch. We aim to improve our gag reflex prior to that.