The Legend of Zelda: Breath of the Wild

In the latest edition of advertising disguised as a pat on the back, PlayStation UK has publicly congratulated Nintendo on the success of The Legend of Zelda: Breath of the Wild. The game, which has frankly set a Metacritic benchmark which will never be beaten in this editor's opinion, received a raft of perfect scores earlier today.

Sony was quick to respond, toasting the title's success and stating that it's an "amazing time for gaming". It also attached a Horizon: Zero Dawn screenshot just to, y'know, piggyback on the surge of popularity surrounding Nintendo's new game. There's nothing wrong with this, of course – it's just a teensy bit transparent as far as we're concerned.