Earlier in the year at E3 2016, Sony implied that it was still undecided regarding the venue of its European press conference this year. Historically, it's held the show at Gamescom, but last year it switched the event to Paris Games Week. However, with Microsoft skipping its European media briefing entirely this time, all eyes are on the Japanese giant and its plans.
And according to French website JeuxVideo-Live, the manufacturer won't be putting on a show in Cologne. That report comes via a PlayStation France representative who, admittedly, could be mistaken. The timing of Sony's European press conference is going to be massively important, because that's where the PS4K is likely to be announced.
It's worth noting that it could, of course, opt to hold its own event any time that it wants – it admitted earlier in the year that PSX Europe could become a reality, after all. In other words, we're just going to have to sit tight and wait for it to reveal its plans.