Call of Duty: Advanced Warfare PS4

Call of Duty: Advanced Warfare is arguably the best entry in the series since the original Black Ops, but not even a string of glowing reviews have managed to prevent the property from declining for the third year in a row. While the series is still a best-seller, its numbers seemingly peaked with Call of Duty: Modern Warfare 3 – and now its latest outing has been struck by another 27 per cent year-over-year decline in the United States.

That figure comes courtesy of Piper Jaffray analyst Michael Olson, who was responding to NPD data earlier in the week. In fact, according to Games, while it managed to top the charts, Advanced Warfare attracted less than half of the first month sales of Modern Warfare 3. This could be due to the release of other big titles such as Far Cry 4 and Assassin’s Creed Unity – but may also reflect some franchise fatigue.

Activision’s said that its latest first-person shooter was the highest selling digital launch in console history, which obfuscates its performance a little, as analysts don't have access to that data. Nevertheless, the outspoken Olson does not believe that a strong online performance is enough to stem the decline. “We believe that this data suggests potential for Q4 revenue upside is now very low,” mentioned the money man.

We’re sure that at least three of you will understand that comment, right?

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