With the ongoing Movember charity event raising awareness for men’s health, shaving is in the headlines a little more than usual right now. It’s a perfect time for Ubisoft to partner with gel manufacturer Edge, then – but did it really need to attach exclusive in-game Assassin’s Creed Unity content to the partnership?
The French firm is renowned for its many pre-order incentives, but this takes things a little too far if you ask us. Yes, the goodies are inconsequential extras – but we don’t want to feel pressured into grooming our ordinarily rugged features just for the sake of a free hood. What will these companies come up with next?